Dockers

Dockers expands collegiate apparel line to 44 schools

Dockers, collegiate apparel, collegiate licensingLast fall, Dockers announced it would launch a line of Game Day Khakis for 10 schools, which expanded to 20 schools earlier this year. Available in three fits – Classic, Alpha and shorts – the line features an internal stamp of the school slogan and an embroidered school logo on the exterior.

Now Dockers is announcing it’s more than doubled its Game Day Khakis line with the addition of 24 more schools.rsz_f14_game_day_new_schools_group

The new schools include: Continue reading

Maryland and Under Armour 2

Maryland extends with Under Armour, debuts “Star Spangled” uniforms

The University of Maryland has extended its relationship with Under Armour for an additional 10 years through 2023-2024. Under Armour founder Kevin Plank is a University of Maryland graduate, so it’s no big surprise for Maryland has re-signed. The previous contract expired last December, but it called for a cash payments of $1.475 million annually and a product allowance of $1.9 million annually. The copy I have also has a handwritten notation by the cash provision that they receive an additional $368,750 per quarter.

No word yet on the money involved in the new Maryland contract. Notre Dame landed the nation’s largest apparel contract last year from Under Armour, worth a reported $90 million over 10 years, or $9 million annually in cash, equipment and apparel. Auburn, another Under Armour school, will receive $1.9 million in cash this year and $2.5 million in product. Fellow SEC and Under Armour school South Carolina is slated to receive $1.1 million in cash and $2.1 million in product.

Not only was Maryland’s last contract signed five years ago, but its athletics teams have since moved from the ACC to the Big Ten, where Maryland is only the second Under Armour school, joining Northwestern. It’ll be interesting to see what sort of bump Maryland gets with the new contract. Don’t expect Notre Dame money, but they should get a respectable increase.

The announcement of the new contract was accompanied by the unveiling of new “Star Spangled” uniforms for this weekend (see gallery below).

“The University of Maryland is an integral part of Under Armour’s history, culture and identity,” said Matt Mirchin, Executive Vice President, Global Marketing, Under Armour. “We look forward to continuing this remarkable partnership over the next decade and beyond, outfitting the Terrapin student-athletes and fans in the most innovative performance gear in the market.”

“We are excited to continue our outstanding partnership with Under Armour as we usher in a new era of Maryland athletics in the Big Ten Conference,” said Kevin Anderson, University of Maryland Athletic Director. “Kevin Plank and his entire team have been strong supporters of our athletic programs and our student-athletes who proudly don the Under Armour brand. This decade-long agreement showcases Under Armour’s unwavering commitment to the University of Maryland and our fans.”

This weekend, Maryland football players will sport historically-inspired uniforms paying homage to the 200th anniversary of the Battle of Baltimore at Fort McHenry and the Star Spangled Banner. Sneak peak photos below.

Need tickets for Maryland football?

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Newsletter CTA

College athletics admins

Do you handle social media within an athletic department?

Do you handle any social media within an intercollegiate athletic department? If so, then we want you!

I’m writing an eBook with a colleague at Reputation Ink on social media within intercollegiate athletics, which I hope will be a resource for the industry. However, I need your help. If you’re willing to take a quick survey, please fill out the contact form below to receive a link to the survey. At this time, we only need participants who work within an athletic department.

Thank you in advance!

College Football Mktg Week 1

College football marketing and public relations: Week 1 hits and misses

MichelleWie-2After five straight days of watching college football, which began with last Thursday night’s surprise rout at South Carolina by Texas A&M, I woke up Tuesday morning with Lil Jon’s “Turn Down For What” in my head…except the words I heard were “Third Down For What.” That’s because University of Tennessee, in a brilliant marketing move, spoofed the song and played it every time the other team was on third down. There was no missing it, even on television.

It got me thinking about some of the wins and misses I saw in terms of marketing, promotion and public relations in the first week of the college football season.

Click here to see the hits and misses on my PR firm’s blog, INKsights.

Texas A&M Won't Produce No. 7 Jerseys

Texas A&M won’t produce No. 7 jerseys

Texas A&M Won't Produce No. 7 JerseysTexas A&M declining to produce No. 7 football jerseys might be an unpopular decision with fans, but it’s the smart business decision. The No. 7 football jersey is worn by quarterback Kenny Hill, who had a school-record 511 passing yards in Texas A&M’s unexpected route of South Carolina to kick off the season last Thursday.

It’s no surprise there’s some demand from retailers to carry a No. 7 jersey, but there’s absolutely no good business reason for Texas A&M producing it. The revenue simply isn’t worth the risk.

Click here to continue reading about jersey revenue in my piece on Outkick the Coverage.

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