Naming Rights on College Stadiums and Arenas

For awhile now I’ve been compiling data on universities that sell the naming rights to their facilities. Today, Rutgers announced a new deal worth $6.5 million over the next 10 years for the naming rights to its football stadium. I’ll give you the complete list of stadiums and arenas with naming rights deals (in no certain order) are below. The amount listed is the total amount for the deal (not a per year breakdown).

Arizona State University Wells Fargo Arena Basketball (M/W), Volleyball, Wrestling, Gymnastics N/A $5 Million
Boise State University Taco Bell Arena Basketball (M/W) 15 Years $4 Million
College of Charleston Carolina First Arena Basketball (M/W), Volleyball N/A $2 Million
University of Colorado Coors Events Center Basketball (M/W) N/A $5 Million
Florida International University U.S. Century Bank Arena Basketball (M/W), Volleyball N/A N/AN/A
Fresno State University SaveMart Center at Fresno State Basketball (M/W) N/A $40 Million*
Quinnipiac University TD Bank Sports Center Basketball (M/W), Hockey N/A N/A
San Diego State University Viejas Arena Basketball (M/W) 10 Years $6.9 Million
Syracuse University Carrier Dome Football, Basketball (M/W), Lacrosse Perpetuity $2.75 Million
Texas Tech University Jones AT&T Stadium Football 25 Years $20 Million
The Ohio State University Value City Arena Basketball (M/W), Hockey N/A $12.5 Million
Troy University Movie Gallery Stadium Football 20 Years $5 Million
University of Akron InfoCision Stadium Summa Field Football 20 Years $10 Million
University of Albany SEFCU Arena Basketball (M/W), Others 10 Years $2.75 Million
University of Central Florida Bright House Networks Stadium Football 15 Years $15 Million
University of Cincinnati Fifth Third Arena Basketball (M/W), Volleyball N/A N/A
University of Louisville KFC Yum Center Basketball (M) 10 Years $13.5 Million
University of Louisville Papa John’s Cardinal Stadium Football N/A $5 Million**
Univesity of Maryland Capital One Field at Byrd Stadium Football 25 Years $20 Million
University of Maryland Comcast Center (Main and Pavilion) Basketball (M/W), Volleyball, Wrestling, Gymnastics 25 Years $20 Million***
University of Miami Bank United Center at the University of Miami Basketball (M/W) 10 Years N/A
University of Minnesota TCF Bank Stadium Football 25 Years $35 Million
University of Nevada Las Vegas Cox Pavilion Basketball (W) N/A $5 Million
University of South Carolina Colonial Life Arena Basketball (M/W) 12 Years $5.5 Million
University of Texas UFCU Disch-Falk Field Baseball 15 Years $13.1 Million
University of Virginia Klockner Stadium Soccer (M/W), Lacrosse (M/W) N/A $1.2 Million
University of Washington Alaska Airline Arena at Hec Edmundson Pavillion Basketball (M/W), Gymnastics, Volleyball 5 Years $3.5 Million
Wake Forest BB&T Field Football 10 Years N/A
Winona State University Verizon Wireless Stadium at Maxwell Field Football 10 Years $250,000
Xavier University Cintas Center at Xavier University Basketball (M/W) N/A N/A
Rutgers University High Point Solutions Football 10 Years $6.5 Million

*Pepsi is said to have paid a similar sum for exclusive pouring rights at the facility and across campus.

**The amount listed was for the initial deal between Louisville and Papa John’s. Louisville’s athletic department tells me that in total Papa John’s has donated approximately $22 million for the football stadium, including for recent expansion. Papa John’s now holds the naming rights through 2040.

***Comcast paid an additional $5 million for naming rights to the court.

My favorite story regarding naming rights comes from Louisville and is just another reason why I think Tom Jurich is so brilliant. The naming rights to the basketball arena were sold to Yum! Brands, which owns Pizza Hut. Guess what kind of pizza they sell in the concession stands inside the KFC Yum Center…Papa John’s! Jurich told me he needed to sell the naming rights, but he also needed to honor his partnership with Papa John’s, who holds the naming rights to the football stadium and is a long-time partner of the school. I’m not sure how Jurich got the deal done, but it’s a tribute to his business acumen. Could you imagine Coca-Cola paying to have their name on a facility and then allowing Pepsi to be sold inside?

If you’re able to fill in any of the holes above or know about deals I missed, please email me.

Thanks to my research assistant Andy Haugen for helping compile the data.

Posted on June 21, 2011, in Basketball, Big 12, Big East, Big Ten, Finance, Football, Pac-10, SEC. Bookmark the permalink. 9 Comments.

  1. The stadium sponsor for Troy’s stadium is odd considering that Movie Gallery went out of business last year. Surely Movie Gallery didn’t pay the full $5 million sponsorship cost up front, did they?

    • Movie Gallery paid Troy for approximately 7 years (I assume $250 per year). Troy’s deal (2003) was reportedly one of the first for naming rights to a college football stadium. Troy removed the company’s name and renamed the stadium Veterans Memorial Stadium in 2010. The field was named for legendary and still head coach Larry Blakeney in 2011.

  2. University of Arkansas – Donald W. Reynolds Razorback Stadium, $20M, don’t know how long. Reynolds was a media tycoon in Arkansas, Missouri, and Oklahoma (I believe). Go Mean Green!

  3. It isn’t ‘Colorado University’ but rather the University of Colorado

  4. FAU Receives $6 Million Gift from The GEO Group to Name Football Stadium

    http://fauowlsnest.com/ton/index.php?topic=13846.0

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