Quite often when sharing the financials of various athletic departments I’ve told you that football and men’s basketball are generally the only sports with the potential to make more money than they spend. Here and there we see a women’s basketball program or another sport turn a profit for the year, but it’s a rarity.
Some of you have asked exactly how much the other sports lose, so I thought I’d share with you what I have. Keep in mind, I’m sharing operating revenue and expenses for each individual sport. There are other forms of revenue and expense in the athletic department, but these are the revenues and expenses necessary to operate each sport.
We’ll start with Michigan State. I’ve got their financials from the 2009-2010 school year.
Here’s the operating profit or loss of each sport at Michigan State:
Only four sports generate any revenue at Michigan State: football, men’s basketball, women’s basketball and hockey. This is not uncommon, as few sports outside of football and basketball charge for admission to games.
For those who are interested, despite the appearance of the above, Michigan State is a self-sustaining athletic department once you add in revenue from broadcasting, post-season payouts, sponsorships, licensing and royalties, etc. However, as you can see, it takes the football profit plus many millions more to run the athletic department, not unlike most universities.
The story isn’t much different at Florida. Here are the operating numbers for each sport at Florida based on financial statements for fiscal year 2010 (2009-2010 school year):
I should note there is a slight difference in the way Michigan State and Florida break out revenue and expenses for each sport. Florida breaks broadcasting revenue and postseason money out by sport, whereas Michigan State does not. However, Florida also includes the expenses for postseason participation by sport. Another difference is that Michigan State includes grants–in-aid by sport and Florida does not.
All this would matter if you were comparing the two schools, but here I’m only using them to give you two examples of how every sport other than football, and in Florida’s case men’s basketball, lose money. (Even if each school presented their financials in exactly the same way no sports other than football and maybe men’s basketball would turn a profit.) This is typical of every school I look at, but these are examples from two schools who are self-sustaining athletic departments (meaning they require no financial support from the University).
If you’ve read this site for long, you’ve heard me say that football profits are important because they fund every other sport. They don’t simply sit in a “football only” vault waiting to enrich the football program. As you can see, Florida is in a better position than Michigan State to cover the operating expenses of all the sports thanks to the huge football profit. In addition to the approximately $10 million it must cover in losses by other sports, however, there is $9.6 million in scholarship expense, $2.9 million in training expenses, $1.2 million in sports information expenses (publications, programs, etc.), $2.1 million in marketing expenses, $4.9 million in administrative expenses and so on to the tune of $96.9 million in total operating expenses in the athletic department.
This is why the debate over pay-for-play is so complicated. Not only are there only one or two profit-producing sports at a school, but there’s the Title IX issue I’ve detailed previously.
Check back tomorrow for something else I found interesting when reviewing which sports lose money.
- College Football Playoff’s Bill Hancock Plays an Integral Role at Olympic Games - August 8, 2016
- Listen: Kristi Joins ‘The Brett Kane Show with Bock’ to Talk Big 12 Expansion - August 4, 2016
- Listen: Kristi Joins Tide 102.9 to Discuss Big 12 Expansion - August 3, 2016
- Listen: Kristi Joins ‘The Bill King Show’ to Talk Big 12 Expansion - August 2, 2016
- Listen: Kristi Joins ‘We’ve Never Been Clicked’ to Talk Biz of College Sports - August 2, 2016
- This Week in College Sports Biz: Campaigning for Big 12, Michigan’s Nike Era Begins and More - July 31, 2016
- This Week in College Sports Biz: ACC Network Announced, Big 12 Expansion Talk Renewed and More - July 24, 2016
- 1:1 Coaching at NACDA Convention - May 16, 2016
- Last Week in College Sports Biz: Big 12 Expansion, C-USA and Pac-12 Television Woes And More - May 16, 2016
- NACDA Young Professionals Cover Letter/Resume/Mock Interview Workshop - April 27, 2016