The Pac-12 Network
After writing on how media market size will keep Boise State out of an automatic-qualifying conference, I decided to take a look at the new Pac-12 Network that will be available in August 2012.
Most you have probably heard the basic details at this point: there will be a nationwide network and six regional networks: Washington, Oregon, Arizona, Mountain, Northern California, and Southern California.
Obviously, the nationwide network gets you the entire country. What I want to focus on are the regional networks, which will presumably feature region-specific programming. The Pac-12 will get to broadcast region-specific material to a whopping thirteen of the nation’s top 100 media markets. On cable! The national network will be available on basic cable (!) in the regions with Pac-12 schools and regional networks will be available on expanded basic cable through partnerships with Comcast, Bright House Networks, Time Warner and Cox Communications. Commissioner Larry Scott says he also hopes to see additional distribution through the satellite television providers.
Exact details haven’t been provided in terms of coverage, but assuming each state is covered in its entirety here are the thirteen top 100 media markets the Pac-12 will have access to with its regional networks:
Los Angeles (2)
San Francisco (6)
San Diego (28)
Salt Lake City (32)
Colorado Springs (92)
Do you think the Pac-12 could have convinced cable companies to have a regional network in the 120th media market (Boise)? Each regional network the Pac-12 announced has at least one city in the top 25.