Top 50 Most Profitable FBS Football and Men’s Basketball Programs

Over the past week, we’ve posted financials for every football and men’s basketball program in the FBS, with the exception of the military academies. Here are the links: ACCBig XIIBig EastC-USABig TenMACPac-12SEC, Sun Belt, Mountain West and WAC.

Below you will find the top 50 most profitable programs. We’ll post 51-100 later today. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport.

Please read below before viewing the financials.

About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.

There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.

Although far from perfect, this data is the only available data for all Division I programs (with the exception of the military academies). We just want to make you aware of the possible variances and will let you draw your own conclusions.

10-11 Rank 09-10 Rank School 10-11 Revenue 10-11 Expenses  10-11 Profit 
1 1 University of Texas (Football) $95,749,684 $24,507,352 $71,242,332
2 3 Penn State Univ. (Football) $72,747,734 $19,519,288 $53,228,446
3 2 Univ. of Georgia (Football) $74,888,175 $22,036,338 $52,851,837
4 6 Louisiana State Univ. (Football) $68,510,141 $21,492,741 $47,017,400
5 4 Univ. of Michigan (Football) $70,300,676 $23,552,233 $46,748,443
6 5 Univ. of Florida (Football) $72,807,236 $26,263,539 $46,543,697
7 7 Univ. of Alabama (Football) $76,801,800 $31,580,059 $45,221,741
8 12 Notre Dame (Football) $68,782,560 $25,164,887 $43,617,673
9 8 Univ. of Tennessee (Football) $56,831,514 $19,135,650 $37,695,864
10 9 Auburn Univ. (Football) $76,227,804 $39,069,676 $37,158,128
11 17 Univ. of Arkansas (Football) $61,131,707 $24,059,193 $37,072,514
12 10 University of Oklahoma (Football) $58,811,324 $23,191,402 $35,619,922
13 13 University of Nebraska (Football) $54,712,406 $20,147,302 $34,565,104
14 18 Texas A&M (Football) $45,414,074 $15,560,216 $29,853,858
15 16 Michigan State Univ. (Football) $45,040,778 $17,420,499 $27,620,279
16 21 University of Louisville (Basketball) $40,887,938 $13,336,649 $27,551,289
17 14 Ohio State Univ. (Football) $60,837,342 $34,373,844 $26,463,498
18 15 Univ. of Iowa (Football) $44,506,832 $20,510,807 $23,996,025
19 11 Univ. of South Carolina (Football) $45,464,058 $22,482,479 $22,981,579
20 19 Univ. of Kentucky (Football) $34,020,276 $14,352,110 $19,668,166
21 22 Univ. of Wisconsin (Football) $43,296,599 $23,662,925 $19,633,674
22 20 Oklahoma State (Football) $33,213,396 $13,787,271 $19,426,125
23 27 Univ of Washington (Football) $39,405,237 $21,306,380 $18,098,857
24 99 Florida State Univ. (Football) $35,870,789 $18,689,809 $17,180,980
25 30 Univ. of Illinois (Football) $28,079,694 $12,910,507 $15,169,187
26 29 Duke (Basketball) $28,917,329 $13,819,529 $15,097,800
27 26 Virginia Tech (Football) $35,083,799 $20,009,657 $15,074,142
28 33 Univ of Arizona (Basketball) $21,209,980 $6,918,239 $14,291,741
29 28 Clemson Univ. (Football) $31,730,042 $17,992,943 $13,737,099
30 25 Univ. of Minnesota (Football) $30,524,945 $16,985,182 $13,539,763
31 31 North Carolina (Basketball) $19,672,012 $6,510,942 $13,161,070
32 34 Ohio St. (Basketball) $17,020,807 $5,251,724 $11,769,083
33 48 Univ of Southern California (Football) $31,148,724 $19,423,723 $11,725,001
34 41 Syracuse University (Basketball)  $19,017,231 $7,532,455 $11,484,776
35 51 Univ. of North Carolina (Football) $26,385,760 $15,050,721 $11,335,039
36 37 Arizona State (Football) $27,842,879 $16,564,598 $11,278,281
37 76 Mississippi State Univ. (Football) $22,575,985 $11,766,024 $10,809,961
38 38 Texas Tech (Football) $26,569,287 $15,788,943 $10,780,344
39 23 Univ. of Mississippi (Football) $28,515,471 $17,764,174 $10,751,297
40 36 North Carolina State (Football) $21,856,742 $11,329,718 $10,527,024
41 90 University of Louisville (Football) $25,658,653 $15,582,161 $10,076,492
42 42 Wisconsin (Basketball) $16,353,313 $6,394,547 $9,958,766
43 46 Indiana (Basketball) $17,804,586 $7,945,102 $9,859,484
44   Utah (Football) $21,235,202 $11,426,280 $9,808,922
45 43 Illinois (Basketball) $15,408,818 $5,630,297 $9,778,521
46 32 University of Colorado (Football) $25,955,136 $16,308,544 $9,646,592
47 49 Minnesota (Basketball) $15,141,713 $5,549,650 $9,592,063
48 39 Univ of Oregon (Football) $27,713,278 $18,198,476 $9,514,802
49 53 Oregon State (Football) $21,690,794 $12,282,221 $9,408,573
50 61 Iowa State (Football) $21,862,535 $12,513,317 $9,349,218

We’ve also created a comprehensive chart with comparisons to ’09-’10: Top 50 Most Profitable Programs ’10-’11 (.pdf)

Posted on December 28, 2011, in Basketball, Conference Finance Series, Finance, Football. Bookmark the permalink. 20 Comments.

  1. Pingback: 51-100 Most Profitable FBS Football and Basketball Programs «

  2. Pingback: Which Football and Basketball Programs Produce the Largest Profits? «

  3. Pingback: UM football ranks fifth in profits report | Crain’s Detroit Business | News Strom

  4. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley | Personal Branding Blog - Dan Schawbel

  5. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley « Website Opinions « Website Opinions

  6. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley | Money How

  7. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley « Improve Your Reputation « Improve Your Reputation

  8. Pingback: Robbing the Cradle: The Big, Bad Business of College Recruiting « Get Money, Get Paid, Go Play

  9. Pingback: From MIZ to SEC: Missouri football gears up for conference switch | SEC Football

  10. Pingback: Which Schools and Conferences Support Multi-Year Scholarships? «

  11. Pingback: Missouri football gears up for conference switch | SEC Football

  12. Pingback: College Basketball Revenue and Game Attendance «

  13. Pingback: Most Profitable Athletic Departments: ACC «

  14. Pingback: *****The Super, Mega, Huge Big 12 Expansion Thread***** - Page 1370 - CycloneFanatic

  15. Pingback: *****The Super, Mega, Huge Big 12 Expansion Thread***** - Page 1371 - CycloneFanatic

  16. Pingback: Top 50 Most Profitable FBS Programs - CycloneFanatic

  17. Pingback: Economically, We Need Penn State Football - Onward State

  18. Pingback: Kentucky spent 300k on basketball pep rally, but only 336k on football recruiting | Saturday Down South

  19. Pingback: Kentucky spent 300k on basketball pep rally, but only 336k on football recruiting – Georgia – Dawg News

  20. Pingback: College Fooball, Hoops Players Builld Brands; They Should Be Paid — Branding Bricks

Leave a Reply