51-100 Most Profitable FBS Football and Basketball Programs

Over the past week, we’ve posted financials for every football and men’s basketball program in the FBS, with the exception of the military academies. Here are the links: ACCBig XIIBig EastC-USABig TenMACPac-12SECSun BeltMountain West and WAC. Yesterday we presented the Top 50 most profitable FBS football and men’s basketball programs.

Below you will find the 51-100 most profitable programs. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport.

Please read below before viewing the financials.

About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.

There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.

Although far from perfect, this data is the only available data for all Division I programs (with the exception of the military academies). We just want to make you aware of the possible variances and will let you draw your own conclusions.

Please note: we did not rank non-AQ schools last year, so those schools will not show a rank for ’09-’10.

10-11 Rank 09-10 Rank School 10-11 Revenue 10-11 Expenses  10-11 Profit  % Invested
51 62 Kansas State (Football) $19,731,620 $10,867,052 $8,864,568 55.07%
52 56 Northwestern Univ. (Football) $28,198,769 $19,430,675 $8,768,094 68.91%
53 60 University of Texas (Basketball) $16,437,705 $8,195,360 $8,242,345 49.86%
54 45 Indiana Univ. (Football) $24,230,741 $16,112,930 $8,117,811 66.50%
55 40 Univ of Arizona (Football) $25,448,212 $17,965,169 $7,483,043 70.60%
56 50 Michigan St. (Basketball) $16,479,208 $9,263,945 $7,215,263 56.22%
57 44 Georgia Tech (Football) $22,557,020 $15,463,243 $7,093,777 68.55%
58 66 Univ of California, Berkeley (Football) $24,328,784 $17,398,649 $6,930,135 71.51%
59 58 Univ. of Tennessee (Basketball) $13,785,893 $6,863,233 $6,922,660 49.78%
60 24 West Virginia University (Football) $19,960,732 $13,230,226 $6,730,506 66.28%
61 100 Oklahoma State (Basketball) $12,262,241 $5,658,993 $6,603,248 46.15%
62 52 North Carolina State (Basketball) $10,490,494 $3,947,120 $6,543,374 37.63%
63 67 Northwestern (Basketball) $11,018,639 $4,577,278 $6,441,361 41.54%
64 54 University of Pittsburgh  (Basketball) $13,574,317 $7,181,490 $6,392,827 52.90%
65   UNLV (Basketball) $10,123,168 $3,806,508 $6,316,660 37.60%
66 71 Univ. of Kentucky (Basketball) $18,557,243 $12,355,375 $6,201,868 66.58%
67 128 Vanderbilt Univ.  (Football) $22,455,110 $16,507,997 $5,947,113 73.52%
68 63 Purdue Univ. (Football) $18,359,413 $12,420,742 $5,938,671 67.65%
69 81 University of Missouri (Basketball) $11,084,210 $5,391,400 $5,692,810 48.64%
70 68 Marquette (Basketball) $15,568,569 $10,348,303 $5,220,266 66.47%
71   Boise State (Football) $12,950,605 $7,834,316 $5,116,289 60.49%
72 55 Univ of California, Los Angeles (Football) $23,017,910 $17,913,658 $5,104,252 77.82%
73 47 Univ. of Arkansas (Basketball) $14,608,513 $9,548,135 $5,060,378 65.36%
74 65 Univ of California, Los Angeles (Basketball) $11,621,364 $6,702,818 $4,918,546 57.68%
75 69 Maryland (Basketball) $10,965,638 $6,062,659 $4,902,979 55.29%
76   BYU (Football) $15,664,108 $10,764,814 $4,899,294 68.72%
77 64 Univ of Washington (Basketball) $10,474,040 $5,702,562 $4,771,478 54.44%
78 80 Penn St. (Basketball) $9,485,900 $4,851,361 $4,634,539 51.14%
79 78 University of South Florida (Football) $17,017,821 $12,657,523 $4,360,298 74.38%
80 79 Univ. of Alabama (Basketball) $11,016,184 $6,819,080 $4,197,104 61.90%
81 98 Purdue (Basketball) $9,396,189 $5,204,365 $4,191,824 55.39%
82 89 Michigan (Basketball) $9,154,689 $5,102,129 $4,052,560 55.73%
83 70 Georgia Tech (Basketball) $8,543,269 $4,625,109 $3,918,160 54.14%
84 35 University of Missouri (Football) $24,694,807 $20,806,778 $3,888,029 84.26%
85 82 Stanford University (Football) $19,521,092 $15,888,069 $3,633,023 81.39%
86 86 Washington State (Football) $12,741,698 $9,193,553 $3,548,145 72.15%
87 75 Wake Forest (Basketball) $8,261,666 $4,773,315 $3,488,351 57.78%
88 84 Univ. of Georgia (Basketball) $8,718,363 $5,253,434 $3,464,929 60.26%
89 94 Texas A&M (Basketball) $9,786,655 $6,340,072 $3,446,583 64.78%
90 111 Duke University (Football) $18,243,589 $14,837,825 $3,405,764 81.33%
91 95 Clemson (Basketball) $7,705,630 $4,417,665 $3,287,965 57.33%
92 72 Univ. of South Carolina (Basketball) $7,849,818 $4,618,566 $3,231,252 58.84%
93   Army (Football) $8,839,775 $5,620,774 $3,219,001 63.59%
94 77 Virginia Tech (Basketball) $7,858,609 $4,782,477 $3,076,132 60.86%
95   Cal State – Fresno (Football) $10,059,929 $7,040,523 $3,019,406 69.99%
96   Wyoming (Football) $8,677,505 $5,770,034 $2,907,471 66.49%
97 88 Univ. of Mississippi (Basketball) $7,175,223 $4,270,576 $2,904,647 59.52%
98 85 Mississippi State Univ. (Basketball) $6,914,565 $4,052,623 $2,861,942 58.61%
99   Utah (Basketball) $6,220,172 $3,516,570 $2,703,602 56.53%
100 57 West Virginia University  (Basketball) $7,968,819 $5,333,891 $2,634,928 66.93%

We’ve also created a comprehensive chart with comparisons to ’09-’10: Top 51-100 Most Profitable Programs 10-11 (.pdf)

4 thoughts on “51-100 Most Profitable FBS Football and Basketball Programs”

Leave a Reply