What is FSU’s National Championship Really Worth?

Monday night, Florida State hoisted the crystal football in the middle of the Rose Bowl, and it was just the beginning of the good times for the new national champions. There is no direct financial gain from winning a national title in college football – the winner makes no more than the loser since BCS money is largely based on conference affiliation – but studies and experience tell us there will be much indirect gain for Florida State in the coming months and years.

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