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Texas A&M Wrongly Cast as Bully in 12th Man Trademark Dispute

Photo credit: Bobby Magee via Flickr

Photo credit: Bobby Magee via Flickr

Just one month ago, Texas A&M was depicted as a bully who got its thrills from suing double amputee cancer survivors. The story generated headlines like these:

“Texas A&M threatens to sue double amputee, cancer survivor”

“Texas A&M tackles double amputee over ’12th Man'”

“Texas A&M plays hardball with a double amputee over 12th Man trademark”

Those headlines appeared on July 2nd and 3rd when news broke that Texas A&M sent multiple cease and desist letters to a group of Bills fans who founded the site 12thManThunder.com, one member of which happens to be a double amputee cancer survivor.

Charles “Chuckie” Sonntag, the aforementioned individual, told reporters earlier this month, “My experience has proven two things: a handicapped person can accomplish just about anything – and Texas A&M will sue just about anybody.”

Today the headline is that Texas A&M has reached a settlement agreement with the group that will result in the 12thManThunder.com domain name and associated social media accounts reverting to Texas A&M. And Chuckie Sonntag has sure changed his tune.

Click here to continue reading my piece on Outkick the Coverage.

You can also listen to my Saturday Millionaires podcast for more on this issue.

About Kristi Dosh

Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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