The latest brand to dip a toe into the collegiate merchandise market is Vera Bradley, which has created a line for 15 schools, each featuring five different options: a tote, a backpack, a duffel bag, a cross-body bag and a wristlet.
Dooney & Bourke entered the space last fall with 17 schools. The company’s early success led to 15 schools being added this fall.
To learn more about both lines, check out my piece on Forbes.com.
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