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New Collegiate Handbags from Vera Bradley and Dooney & Bourke

Vera Bradley collegiate merchandise

Vera Bradley’s new collegiate merchandise line

The latest brand to dip a toe into the collegiate merchandise market is Vera Bradley, which has created a line for 15 schools, each featuring five different options: a tote, a backpack, a duffel bag, a cross-body bag and a wristlet.

Dooney & Bourke entered the space last fall with 17 schools. The company’s early success led to 15 schools being added this fall.

To learn more about both lines, check out my piece on Forbes.com.

About Kristi Dosh

Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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