The latest brand to dip a toe into the collegiate merchandise market is Vera Bradley, which has created a line for 15 schools, each featuring five different options: a tote, a backpack, a duffel bag, a cross-body bag and a wristlet.
Dooney & Bourke entered the space last fall with 17 schools. The company’s early success led to 15 schools being added this fall.
To learn more about both lines, check out my piece on Forbes.com.
- NACDA Young Professionals Cover Letter/Resume/Mock Interview Workshop 2017 - March 15, 2017
- Going Inside the College Football Playoff Selection Committee Process - December 21, 2016
- Why I’m Impressed After Touring The Athletics Facilities At The University Of Arkansas - December 21, 2016
- Scott Stricklin’s Career Path is a Great Case Study for Aspiring Athletic Directors - September 27, 2016
- Memphis Being Cut From Consideration Signals Big 12 Expansion May Not Happen - September 9, 2016
- College Football Playoff’s Bill Hancock Plays an Integral Role at Olympic Games - August 8, 2016
- Listen: Kristi Joins ‘The Brett Kane Show with Bock’ to Talk Big 12 Expansion - August 4, 2016
- Listen: Kristi Joins Tide 102.9 to Discuss Big 12 Expansion - August 3, 2016
- Listen: Kristi Joins ‘The Bill King Show’ to Talk Big 12 Expansion - August 2, 2016
- Listen: Kristi Joins ‘We’ve Never Been Clicked’ to Talk Biz of College Sports - August 2, 2016