Connect with us

Basketball

Uber Eats Sponsorship Activation Includes Plenty Of Consumer Deals For March Madness

Uber Eats, March Madness
Prev1 of 3
Use your ← → (arrow) keys to browse

In its first year as the “Official Delivery Company” of the NCAA, Uber Eats is rolling out new ad spots and consumer deals for every round of the tournament.

Uber Eat’s “Zebra” ad spot shows Randy Watkins, “Man of Delivery,” taking some halftime food to the referees and taking a shot at their game calls.

[youtubevid id=”q7cIXzog8po”]

Randy is back again in the second ad spot, visiting his favorite restaurants and catching the recipients of his deliveries navigating around company firewalls to watch the games.

[youtubevid id=”eOaKsAJFhj8″]

The spots are part of the first national advertising campaign for Uber Eats, created with creative partner and agency Anomaly, which will also include digital and real-time social engagement. There are also fan-focused promotions running throughout the tournament:

Round 1: “Cinderella Eats Free” (U.S.)

Prev1 of 3
Use your ← → (arrow) keys to browse

About Kristi Dosh

Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe by email!

Enter your email address to subscribe to our weekly newsletter with the latest posts, podcasts and more!
* = required field

powered by MailChimp!

Recent Posts

Follow Kristi on Twitter

More in Basketball