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The Inside Story of an Unlikely Bowl Sponsor

Inside the Makers Wanted Bahamas Bowl partnership

Makers Wanted Bahamas Bowl

Over the past couple of years, I’ve covered an unusual, and first-of-its-kind, bowl sponsorship between Elk Grove Village, a village just outside of Chicago, and the Bahamas Bowl. Today, I’m joined on the podcast by Mayor Craig Johnson of Elk Grove Village and Dan Migala of 4FRONT to discuss how this unusual partnership came to be and what it’s been like the past two seasons (hint: it’s been really good for them!). Plus, what are the plans going forward?

You can read my pieces on Forbes about this partnership here:

Elk Grove Village Makes History With Sponsorship Of Makers Wanted Bahamas Bowl (2018)

Unique Bahamas Bowl Naming Rights Partner Experiences Direct Benefit From Its Deal (2019)

You can follow Dan on Twitter and also follow 4FRONT.

You can listen below or click the Subscribe button at the end of this post to be taken to your favorite podcast app to listen.

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About Kristi Dosh

Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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