All posts by Kristi Dosh

Obama wants to end tax deductions

Obama Wants to End Tax Deduction for Donations to College Athletics

Obama wants to end tax deductionsThe new budget President Obama sent to Congress this week calls for an end to tax deductions for donations made to college athletic departments for season tickets or preferential seating, also known as seat-related contributions. Currently, 80 percent of these donations are tax deductible.

The administration claims people would pay an additional $2.5 billion in taxes over the next decade with this change.

No doubt, college athletics administrators will watch this development closely. Donations are the highest source of revenue in virtually every athletic department. Yes, even higher than those television contracts you hear so much about.

Here is a random sampling of schools throughout FBS to give you an idea of the revenue they generate from donations compared to their total distribution from their conference (television contract, championships, etc.) and the NCAA (March Madness):

School Donations NCAA + Conference Distribution
Alabama $34,233,035 $23,855,929
Louisville $28,935,662 $15,349,134
Michigan $31,285,461 $27,845,239
Texas $37,386,271 $21,740,373
Western Kentucky $3,379,547 $1,634,776
Utah State $2,962,548 $1,888,296
Central Florida $5,088,098 $3,333,291
Source: Reports filed by schools with the NCAA for the 2012-2013 school year
The numbers above include all contributions reported for the year, not just donations made as required for season tickets or preferential seating. However, those seat-related donations account for the majority of donations on a year-to-year basis according to the development folks I’ve interviewed.
Would fans still donate if they no longer received that 80 percent tax deduction? One athletic director told me for my book Saturday Millionaires a couple of years ago that he thought donations would drop by as much as half without the deduction.
Would fans really be willing to give up their seats and all the years of points they’ve built up if they weren’t getting the tax deduction? I’m sure there would be some at the lower end of the scale who might not see it as such a good investment anymore, but I’m not wholly convinced it would have a major impact on giving.  I’d love to hear from those of you working in development in the comments section!
As a side note, Obama’s budget plan also calls for an end to the use of tax-exempt bonds to build facilities for professional sports teams. The plan states debt to finance those facilities would be taxable if 10 percent or more of the facility is used for a private business (i.e., a professional sports team). Implementation is projected to be worth $542 million in tax revenue over ten years.
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Donors conditioning gifts on successful recruiting

Donors Conditioning Gifts to Athletic Departments on Successful Recruiting

Donors conditioning gifts on successful recruitingYou read that headline right – some donors are now conditioning their gifts on their team’s successful recruitment of specific student athletes.

Chadd Scott over on SportsDay Now has a story about a new site called Ubooster, which allows donors to condition their gifts on a specific team signing a specific student athlete. If the student athlete declares his intent on National Signing Day, the athletic department will receive the donation. If not, the donor doesn’t make any donation at all.

Clemson has already indicated it will accept no donations through this method. I wouldn’t be surprised to see every other school follow suit.

You can read more about it over on SportsDay Now. In the interest of full disclosure, the writer is my husband. I’m only mad he found the story before I did!

Pinterest for College Athletics

Pinterest Best Practices for College Athletic Departments

Pinterest for College AthleticsSometimes my content on this site is geared more toward those of you working in college athletics, and this is one of those posts….

From the ability to reach younger alumni to easily engaging with women (who make 85 percent of all consumer purchases) and reaching some of the most affluent online adults, Pinterest can be a valuable marketing tool for intercollegiate athletic departments. If you’re not convinced your athletic department should be on Pinterest, start with this post. If, however, you’re convinced and just need some help boosting your department’s Pinterest presence, then this is the post for you.

I could probably write an entire eBook on best practices for college athletic departments on Pinterest, but here are a few to get you started:

Write good descriptions

From your profile and board descriptions to the pins themselves, spend a little time thinking about what you write. Although Pinterest is primarily a visual platform, search engines do crawl and index Pinterest. You’ll want to use keywords such as “Iowa State Athletics” in your profile description and in board descriptions.

Click here to keep reading on INKsights, my PR firm’s blog!

UCF East Side Club

UCF Adding New Premium Club: East Side Club

When the UCF Knights host Florida International to open the 2015 season on September 5th, you’ll have the opportunity to enjoy the fabulous Florida lifestyle from within the confines of Brighthouse Networks Stadium in the new East Side Club.

1 ESC in stadium

The new 10,000 square foot area, located between the 30-yard lines, will offer an open-air sun deck, chair-back stadium seating and tons of amenities. You can sip on a frozen drink and bask in the sunshine before, during and after the game, with the club having extended pre- and post-game hours.

Other amenities include:

  • Preferred VIP entrance into the stadium
  • More than 15 flat-screen TVs
  • Enhanced WiFi connectivity
  • Private restrooms
  • Gold Zone parking

2 ESC under stadium

“The ESC will be a showcase for the Central Florida region,” UCF Vice President and Director of Athletics Todd Stansbury said. “This is a great place to live, work and play and the ESC will exemplify that. When a viewer anywhere in the country tunes in to watch a UCF football game, they will see shorts and flip-flops – they will see the Florida lifestyle.”

This marks the first major addition to Brighthouse Networks Stadium since it was built in 2007. The project is expected to cost $2.6 million and generate revenue from both memberships and corporate partnerships. Learn more here.

Do you have facilities news? Submit your news here for article consideration and inclusion in our monthly construction update.

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Power 5 Approve Cost of Attendance

Power Five Approve Cost of Attendance for Student Athletes at NCAA Convention

Power 5 Approve Cost of AttendanceIt came as no surprise that the Power Five conferences easily passed the cost of attendance measure being considered at the NCAA convention on Saturday. The final vote tally was 79-1 in favor of going to scholarships that cover the full cost of attendance, with 64 of the 65 schools and all 15 of the student athletes voting in favor of the proposal.

Click  here to keep reading my commentary on Outkick the Coverage on FoxSports.com

NCAA travel stipends

NCAA Will Allow Travel Stipends for Families Attending Championships

NCAA travel stipendsImagine you’re playing in the very first College Football Playoff. You walk out of the tunnel to thunderous applause, your eyes scanning the crowd. When you were a kid, your mom and dad always sat on the 40-yard line, three rows up. Back then you thought it was annoying when your mom yelled,”That’s my baby!”, but if you’re honest, you wish she was here now trying to scream it over the crowd. Unfortunately, your parents can’t afford the trip to Dallas.

No doubt, there are student athletes on Ohio State and Oregon’s rosters whose parents can’t afford to make the trip for next Monday’s game. Tuesday, however, the CFP made an unexpected announcement…

Click here to keep reading my piece on OutkicktheCoverage.com.