Author Archives: Kristi Dosh

Louisville’s new Adidas deal one of the most lucrative in college athletics founder Kristi Dosh joined Campus Insiders today as their Sports Business Insider to discuss Louisville’s new $40 million/5-year deal with Adidas and why Tom Jurich is the best athletic director in the country….

Which Final Four Team Does Twitter the Best?

Twitter_logo_blueThe college basketball season reaches its pinnacle over the next few days with the Final Four on Saturday and the National Championship on Monday. In addition to final practices and traveling to Dallas, intercollegiate athletic departments have been busy pumping out school spirit via social media.

Perhaps in no industry is Twitter as important as sports. According to Nielsen, who launched Nielsen Twitter TV Ratings in the fall of 2013, 50 percent of all tweets about television in 2013 were about sports events. In addition, sporting events accounted for 12 of the top 20 most-tweeted-about television broadcasts.

It comes as no surprise then that every major intercollegiate athletic program is on Twitter. Indeed, most departments have multiple Twitter accounts – one for each sport and one for the entire department. For Florida, Kentucky, UConn, and Wisconsin, their men’s basketball accounts have been in overdrive throughout March Madness, but particularly since their teams secured spots in the Final Four last weekend.

So, who’s doing it best?

Keep reading….

Why the Dayton Flyers stand to make big money by reaching the Elite 8

I don’t know about you, but I love a good fairy tale. Especially when it involves Cinderella and a basketball. This year, the role of Cinderella is being played by University of Dayton, which earned its first berth in the Elite Eight since 1984.

While the rest of us are glued to our television screens, administrators and communications professionals in Dayton are scrambling to answer media requests and capitalize on their moment in the sun. No matter what happens against Florida tomorrow, Dayton will be basking in the afterglow for months, if not years, to come.

Click here to continue reading my piece on The Motley Fool.

How Louisville makes twice as much from basketball as rival Kentucky

There’s nothing quite like a matchup between in-state rivals, especially when it’s Louisville and Kentucky on the basketball court. No. 8 seed Kentucky goes into tonight’s NCAA tournament game a 4.5-point underdog to No. 4 seed Louisville, but Kentucky won when the teams met earlier this season. The outcome on the court is really anyone’s guess … but I can tell you the outcome of this season in each athletic department’s respective bank account is a different story.

Click here to keep reading my piece on The Motley Fool.

Everything you need to know about Northwestern student athlete unionization ruling

On Wednesday the National Labor Relations Board’s regional office in Chicago ruled in favor of scholarship student athletes at Northwestern, declaring them employees and allowing them to collectively bargain with the University going forward, much in the same way we’re familiar with professional sports leagues collectively bargaining with their athletes. Here are the answers you need to about how this ruling might impact college football:

What does the ruling mean?

Click here to keep read my answers to your biggest questions about the NLRB ruling on Bleacher Report.

Kristi Joins Campus Insiders to Discuss NLRB Decision

Yesterday, the NLRB regional office in Chicago declared scholarship football student athletes at Northwestern are employees who can unionize and seek to collectively bargain with the University. What does it really mean? I break it down with Bonnie Bernstein on Campus Insiders….

Even in NCAA Basketball Tournament, Football Schools Take Home Most of the Money

Just because the NCAA Basketball Tournament takes one team from every conference doesn’t necessarily mean everyone ends up on equal footing financially. Would you be surprised to learn that the same six conferences that walk away from the football season with the lion’s share of the money also take home the majority of March Madness money?

It’s true.

Keep reading

Florida State Football Season Ticket Sales Skyrocketing

Hot off their national championship win, the Florida State Seminoles are experiencing extremely high demand for football season tickets. With a 90% renewal rate from previous season ticket holders and more than 9,400 new season tickets sold, Florida State could conceivably sell out of season tickets by the end of spring.

The 9,400 new season tickets sold so far this spring is 200% higher than new season tickets sold all of last year. The Seminoles are also seeing a renewal rate that is 210% higher than in past years for existing season ticket holders.

Season ticket sales boost the athletic department in a number of ways.

Click here to keep reading my piece on The Motley Fool.

Student Athletes Could Get Vote on NCAA Governance

NCAAAs Northwestern student athletes are in the midst of an attempt to form a union, the NCAA is considering adding a student athlete to the Board of Directors that would vote on legislation for Division I. A post on the NCAA’s website says the steering committee working on the restructuring of Division I will deliver a proposed governance model this spring so that it can be discussed at the spring meetings held by the various athletic conferences. 

“We are leaning toward a board of 17 presidents, but we are considering adding additional voices to the boardroom,” said Wake Forest University President Nathan Hatch, who is both chairman of the current Board of Directors and of the steering committee. “We have yet to decide whether these new positions would have a vote or not.”

Currently, student athletes have non-voting seats on some of the councils which report to the Board of Directors. They’ve never had a seat on the Board of Directors, not even in a non-voting capacity. No doubt this will be one of the issues discussed by conferences this spring.

While the Northwestern student athletes are seeking to unionize as employees of the University, not as employees of the NCAA, it’s an issue the NCAA is no doubt taking into consideration, because at its heart the NCAA is really just the member institutions working in concert. NCAA President Mark Emmert is not a dictator who signs new regulations into existence on his own. Member institutions vote on all those rules and regulations, and currently they all have an equal voice.

That’s why it’s so difficult for the five “power conferences” to pass anything with regards to stipends or anything else largely driven by football and its revenue – every institution in Division I (a total of 351 institutions for 2013-2014), including those who play football at the FCS level, or who don’t play football at all, votes on all legislation. In the end, there are more Division I institutions not in the power five conferences than there are in those five conferences.

Under the model being proposed by the steering committee, there would be a decision-making body called, the “Council.” That group would be made up of potentially 38 members: one from each conference (likely athletic directors), two student athletes and four conference commissioners. The athletic director who chairs the Council would likely have a seat on the Board of Directors.

The new model also suggests that the five power conferences might have some, “legislative autonomy” when it comes to football, meaning those conferences could essentially make some of their own rules. As you can imagine, that would likely increase the gulf between the so-called haves and have-nots in college football. However, it could mean greater benefits for student athletes in a number of areas, as the institutions in the power conferences are really the only ones producing net revenue in football.

However, the steering committee still wants an override option for the members of Division I. Whether or not that override would apply to football-specific legislation by the five power conferences is unclear. Currently, it only takes 75 override requests (from the total 351 member institutions) for proposed legislation to go to an override vote, wherein a 5/8 majority of voting schools can defeat the proposal. The steering committee is proposing raising the number of votes required for an override in the future.

So, how soon could we see these changes to Division I governance and a real voice for student athletes (with potentially two student athletes on the Council and one of the Board of Directors)? The Board of Directors hopes to adopt at least the basic structure by August. 

Here’s my question: does the potential good for student athletes outweigh the potential negative impact on the non-power conferences at the FBS level?

Kristi A. Dosh is an attorney and founder of Her latest book on the business of college football, Saturday Millionaires, is available now. Visit for retailers and a sneak peak at the first chapter! Follow her on Twitter: @SportsBizMiss.

DISH Will Carry Longhorn Network and SEC Network

SEC NetworkDISH has reached a wide-ranging deal with The Walt Disney Company, which includes Longhorn Network and SEC Network. The channels are headed to your DISH lineup in time for college football season this fall if you have the America’s Top 120+ and higher packages.

Longhorn Network, which launched in 2011, will see its distribution numbers double with the DISH deal, and DISH is the first nationwide provider to announce it will carry SEC Network. AT&T U-Verse has also committed to carrying the SEC Network, but the cable company is currently available in just 22 states to 5.5 million subscribers.

Both Longhorn Network and SEC Network will be available to DISH subscribers both at home and on-the-go, allowing fans to view live and on-demand content on their computers, tablets and mobile devices.

Longhorn Network features more than 175 athletic events a year, including at least one University of Texas non-conference football game each year. Last year, LHN aired three games: two non-conference games against New Mexico State and Ole Miss, and one conference game against Kansas. LHN also airs coaches’ shows and pre- and post-game coverage, along with events from 20 sports, academic and cultural programming.

SEC Network launches this August and will air more than 1,000 live events, including three football games each Saturday. In addition, more than 100 men’s basketball games, 60 women’s basketball games, 75 baseball games, and 50 softball games and events from other SEC sports will be featured on SEC Network for the 2014-2015 school year. SEC Network will also air a College GameDay-like show on Saturday mornings called SEC Nation, which will feature Tim Tebow as an analyst.

In addition to the other new offerings, DISH subscribers will also get access to WatchESPN for the first time with the new deal, along with ESPN Goal Line and ESPN Buzzer Beater. ESPNEWS, ESPNU will also launch in high definition on DISH with the new agreement, and ESPN Classic will be offered as a video-on-demand channel. In addition, the new deal gives DISH subscribers a host of Disney and ABC on-demand products.

Kristi A. Dosh is an attorney and founder of Her latest book on the business of college football, Saturday Millionaires, is available now. Visit for retailers and a sneak peak at the first chapter! Follow her on Twitter: @SportsBizMiss.