This week I joined Campus Insiders to discuss the financial impact of internal investigations into NCAA allegations, such as the ones currently at Louisville, Tennessee and Ole Miss. You can watch the video here:
Last year, the NCAA did something unprecedented: they approved a pilot program to provide travel stipends to the parents or guardians of men’s and women’s basketball student athletes participating in the Final Four (up to $3,000 per student athlete) and National Championship (an additional $1,000 per student athlete).
The program also authorized the College Football Playoff to provide up to $3,000 per student athlete for the College Football Playoff National Championship, although the CFP ultimately adopted a $2,500 per student athlete stipend program.
Men’s and women’s basketball travel stipends
A month ago, the NCAA announced it would be extending the program for men’s and women’s basketball for a year, and then Tuesday the College Football Playoff followed suit and extended its program for another year.
Imagine you’re playing in the very first College Football Playoff. You walk out of the tunnel to thunderous applause, your eyes scanning the crowd. When you were a kid, your mom and dad always sat on the 40-yard line, three rows up. Back then you thought it was annoying when your mom yelled,”That’s my baby!”, but if you’re honest, you wish she was here now trying to scream it over the crowd. Unfortunately, your parents can’t afford the trip to Dallas.
No doubt, there are student athletes on Ohio State and Oregon’s rosters whose parents can’t afford to make the trip for next Monday’s game. Tuesday, however, the CFP made an unexpected announcement…
The “College Athletics Construction Roundup” is a monthly series on the construction of intercollegiate athletics facilities. Each month we’ll provide a list of announced, in progress and recently completed athletic construction projects from around the country. You can view previous editions of the “College Athletics Construction Roundup” here.
The University of Northern Illinois unveiled plans for a complete overhaul of its athletic facilities. The $138 million, privately-funded effort will include renovations to Huskie Stadium as well as a new baseball field, new tennis courts and a new indoor Olympic sports facility.
Syracuse announced it has no plans to schedule neutral site games at New Jersey’s MetLife Stadium after 2016.
Indiana confirmed plans to enclose Memorial Stadium’s south end zone. The new end zone will allow for locker room expansion and will include a cafeteria.
Kentucky unveiled plans for a $45 million football training facility. The facility will house dining facilities, strength & conditioning areas, players’ lounge and new locker room.
Butler spent $36 million to renovate historic Hinkle Fieldhouse. 4,500 new chair-back seats, a video scoreboard, additional restrooms, and wider concourses address fan comfort and engagement. For the men’s and women’s basketball teams the facility includes new locker rooms, training areas, classroom and meeting space and a larger weight room.
Texas will demolish the Frank Erwin Center to make room for a new medical school on campus. A new arena is expected to cost up to $500 million. Continue reading College Athletics Construction Roundup: November 2014
UPDATE: Boise State’s new naming rights deal with Albertsons was unintentionally omitted. It has been added, which has changed the average annual values in the original post.
What’s the market value for naming rights deals on college athletic facilities? It’s much more difficult to estimate than if we were talking about professional athletics. Universities often complete these deals at less than market rate in order to acknowledge past gifts by major donors.
For example, naming right for Papa John’s Cardinal Stadium at University of Louisville is officially on the books as a $5 million donation for 52 years. In total, however, Papa John’s had donated approximately $22 million for the football stadium through 2011. Would University of Louisville have agreed to a naming rights deal with a company it had never done business with previously for 52 years for $5 million? Not likely.
It’s not uncommon in these deals for past donations to be taken into account, causing the naming rights deal itself to be below market rate. That’s somewhat unique to college athletics thanks to its nonprofit status and history of relying upon donations.
We’ve recently updated our database for naming rights deals on college athletic facilities. Quite a few of the deals are for the life of the stadium or arena, and details of the deals aren’t always disclosed, especially when it involves a private university.
However, just for the sake of trying to pinpoint something approximating an average annual value, here are some average annual values based on what we do know: Continue reading How much are college athletic facility naming rights worth?
The college basketball season reaches its pinnacle over the next few days with the Final Four on Saturday and the National Championship on Monday. In addition to final practices and traveling to Dallas, intercollegiate athletic departments have been busy pumping out school spirit via social media.
Perhaps in no industry is Twitter as important as sports. According to Nielsen, who launched Nielsen Twitter TV Ratings in the fall of 2013, 50 percent of all tweets about television in 2013 were about sports events. In addition, sporting events accounted for 12 of the top 20 most-tweeted-about television broadcasts.
It comes as no surprise then that every major intercollegiate athletic program is on Twitter. Indeed, most departments have multiple Twitter accounts – one for each sport and one for the entire department. For Florida, Kentucky, UConn, and Wisconsin, their men’s basketball accounts have been in overdrive throughout March Madness, but particularly since their teams secured spots in the Final Four last weekend.
So, who’s doing it best?
While the Dayton Flyers have been flying past the competition to make it to the Elite 8, their fans have been flying to Twitter to tweet about all the Madness. According to Nielsen Twitter TV Ratings, 143,000 unique users tweeted about the Dayton upset of Stanford on March 27. These 231,000 total tweets were seen by an unique audience of 5.3 million people, generating 32.3 million Twitter TV impressions.
In fact, on March 27, the top four tweeted about sporting events were all four NCAA March Madness Men’s Basketball games. The only non-NCAA sporting event that made it into the daily top five was the Washington Nationals and New York Mets pre-season baseball game. Despite making it into the top five, the Nationals-Mets game was tweeted about far less than any of the either games with roughly 110,000 less tweets and 64,000 less unique authors than the San Diego State vs. Arizona game, which was the fourth most tweeted about sporting event that day.
For the week ending March 23, which saw 52 NCAA Men’s Basketball games played, 9 out of the Top 10 tweeted about sporting events were all March Madness matchups. The only non-March Madness game cracking the Top 10 that week was the Real Madrid CF vs. FC Barcelona soccer match on March 23, which came in at number seven. The most tweeted about game that week was the takedown of the Duke Blue Devils by the Mercer Bears. Upwards of 473,000 unique users tweeted 895,000 times about the upset. This produced an unique audience of about 7.8 million viewers and 80.2 million Twitter TV impressions. The next closest game was the Kentucky vs. Wichita State matchup which saw 304,000 unique users tweet 665,000 times about the game. The top four tweeted about events that week (including the two aforementioned, Dayton vs. Ohio State, and Dayton vs. Syracuse) all had more tweets that were tweeted by a larger amount of unique users than the Dayton vs. Stanford game on March 27.
Nielsen Twitter TV Ratings were first introduced in October 2013. They measures the total activity and reach of TV-related chatter on Twitter and are built on the SocialGuide platform. Unique authors are accounts that have sent out at least one tweet relating to a specific TV program or sporting event. Additionally, impressions are the number of times any of those tweets were seen while the unique audience is calculated as the total number of distinct Twitter accounts that garnered at least one impression of one or more different Tweets credited to a specific episode or sporting event. All the statistics for these games are credited to Nielsen SocialGuide.
I don’t know about you, but I love a good fairy tale. Especially when it involves Cinderella and a basketball. This year, the role of Cinderella is being played by University of Dayton, which earned its first berth in the Elite Eight since 1984.
While the rest of us are glued to our television screens, administrators and communications professionals in Dayton are scrambling to answer media requests and capitalize on their moment in the sun. No matter what happens against Florida tomorrow, Dayton will be basking in the afterglow for months, if not years, to come.
There’s nothing quite like a matchup between in-state rivals, especially when it’s Louisville and Kentucky on the basketball court. No. 8 seed Kentucky goes into tonight’s NCAA tournament game a 4.5-point underdog to No. 4 seed Louisville, but Kentucky won when the teams met earlier this season. The outcome on the court is really anyone’s guess … but I can tell you the outcome of this season in each athletic department’s respective bank account is a different story.