Category Archives: Finance

2014-15 CFP Revenue Distribution

College Football Playoff: Conference Payouts

2014-15 CFP Revenue DistributionUPDATE: ACC, SEC, Big XII, Sun Belt, and Big Ten distribution has been added below. Additional conference models will be added as available.

Last week, I shared the revenue distribution model for the first year of the College Football Playoff. Now that pairings have been announced, we know how it works out for each conference (and yes, the Orange Bowl pays more than the CFP due to the nature of its contract – and next year when the Rose Bowl and Sugar Bowls aren’t hosting semifinals, they’ll have larger payouts, as detailed at the end).

Keep in mind that all of this money goes to the conference, not to the team playing in the game. Most conferences split it equally between all 12-14 teams with an equal share also going to the conference office (although some give a bonus to the team participating in the game).

Power Five:

ACC

$50 million base to the conference

$6 million to the conference for FSU (Rose Bowl – CFP semifinal)

$27.5 million to the conference for Georgia Tech (Orange Bowl)

Total: $83.5 million to the conference

Conference distribution model: all bowl revenue is divided equally after expense allotments for the participating teams and is included in annual distribution along with other conference revenue. The only exception is Notre Dame (as it relates to football revenue), which is handled separately under a conference agreement that has not been made public.

Big XII

$50 million base to the conference

$4 million to the conference for TCU (Peach Bowl)

$4 million to the conference for Baylor (Cotton Bowl)

Total: $58 million to the conference

Conference distribution model: Bowl revenues are divided evenly between the 10 member institutions after subsidies are provided to participating institutions.

Big Ten

$50 million base to the conference

$6 million to the conference for Ohio State (Sugar Bowl – CFP semifinal)

$4 million to the conference for Michigan State (Cotton Bowl)

Total: $60 million to the conference

Conference distribution model: all bowl revenue is distributed equally between member institutions (taking into account financial integration plans for newer members) after a pre-determined amount for travel and related expenses is provided to participating institutions.

Pac-12

$50 million base to the conference

$6 million to the conference for Oregon (Rose Bowl – CFP semifinal)

$4 million to the conference for Arizona (Fiesta Bowl)

Total: $60 million to the conference

SEC

$50 million base to the conference

$6 million to the conference for Alabama (Sugar Bowl – CFP semifinal)

$4 million to the conference for Ole Miss (Peach Bowl)

$27.5 million to the conference for Mississippi State (Orange Bowl)

Total: $87.5 million to the conference

Conference distribution model: For bowl games with receipts of $4,000,000 - $5,999,999, the participating team retains $1.475 million (Ole Miss), plus a travel allowance determined by SEC. For bowl games with receipts of $6 million or more, the participating team receives $2 million (Alabama and Mississippi State), plus a travel allowance determined by the SEC. If an SEC team makes it to the championship game, it receives another $2.1 million, plus travel allowance. The remainder of the revenue from these bowls is divided 15 ways – one share for each of the 14 SEC teams and one share for the conference office. There’s also a distribution method for bowls with lower payouts, but I’m not covering that here.

Group of Five:

American

$12 million base to the conference (1/5th of $60 million, per Group of Five formula)*

C-USA

$12 million base to the conference (1/5th of $60 million, per Group of Five formula)*

MAC

$12 million base to the conference (1/5th of $60 million, per Group of Five formula)*

Mountain West

$12 million base to the conference (1/5th of $60 million, per Group of Five formula)*

$4 million to the conference for Boise State (Fiesta Bowl)

Sun Belt

$12 million base to the conference (1/5th of $60 million, per Group of Five formula)*

Conference distribution model: equal division after travel subsidies.

* Based on reports from several sources, and also detailed in this article. The Group of Five have another $15 million to split, which sources tell me they will split according to computer rankings. The conference whose teams rank the highest in the aggregate will receive $5 million, the conference in second place $4 million, the conference in third place $3 million, the conference in fourth place $2 million and the conference in last place $1 million. It is unclear which computer rankings, or combination of computer rankings, will be used to make this determination. However, varying reports about the Group of Five formula are circulating. I’ll update this with anything new I learn.

Keep in mind that two of the contract bowls – the Rose Bowl and Sugar Bowl – are semifinal sites, meaning their contracts with the Big Ten/Pac-12 and SEC/Big XII, respectively, are not in play this year. In the years those games are played, each of those conferences will receive $40 million for playing in those games.

For full details on the payouts, including travel expenses and distributions to independents, and a comparison to the last year of the BCS, see this post.

UAB to UNC Charlotte

UAB’s AD and Provost Advised UNC Charlotte on Adding Football

UAB to UNC CharlotteWhen UNC Charlotte was exploring the addition of football, it reached out to athletic directors and provosts at other institutions for advice and asked each a set of questions regarding their own experience. This was done prior to UNC Charlotte’s 2008 vote to add football, so the landscape of major college football looked a little different.

Nonetheless, it’s still interesting to see UAB’s responses in light of yesterday’s news that the football program is being cut. In particular, the acknowledgement that the football program wasn’t built on the most solid ground at its inception.

Here’s how UAB’s athletic director Brian Mackin responded to each of the questions asked in the UNC Charlotte study:

1. What is your perspective on the implementation of the Football program (or lack of implementation)?

“At UAB, the President wanted football to help meet the university’s mission, therefore he supported (and current president does also) football with supplemental funding from the university. In the state of Alabama, the division of football you play is very important. (I-A) Conference Affiliation is very important. Identify who you want to be associated with. For UAB, it was important to be in a league with Southern Mississippi and Memphis, so Conference USA is a great fit.”

2. What were the consequences both intended and unintended with the implementation of football (or lack of implementation)?

“Unintended Consequences – On the front-end there was a miscommunication with the Trustees in regard to the goals of adding football. There is a need to have ownership from the “top down”—– total buy in. UAB has that now, but not sure we (UAB) did originally.

Intended Consequences – Start football, D I level and have a conference affiliation. Now we are “a complete” athletic program with football, that serves all sports. Conference USA is the perfect fit for us.”

3. Is there any advice that you would give as UNC Charlotte studies football?

“What Joe Gottfried did at South Alabama was smart……had a plan to sell a minimum # of season tickets prior to committing to start football. UAB just jumped in with no plan. You need a plan due to economic impact unless your President/Chancellor will subsidize the program at $4-4.5 million per year. I know you are aware of Title IX consequences.

Talk with marketing folks. We deal with ISP now-suggest you go external. We increased revenue from $200,000 to $1.4 million after we used external firm.”

And here’s how UAB’s provost responded to UNC – Charlotte, according to the report:

“The Provost commented that it seems to take a very long time to build a fan base. Attendance at games fluctuates with the wins and loses. He thinks that the size of the market is really important. Birmingham doesn’t have a professional team. There is a lot of allegiance to Alabama and Auburn football and UAB can’t really compete with them for interest. UAB has about 15,000 students total and a much smaller alumni base than Alabama or Auburn. But there is a real struggle in the state around student recruitment and with a generally younger student body, UAB has been trying to create a more traditional campus atmosphere. He did not have any comments on the impact of football on the academic programs except to say that having a marching band had been helpful to the music program. Other than speaking favorably about how the band was a cohesive group and seemed to function like a learning community, he didn’t have much to say about what football had actually contributed to student recruitment or the student experience. He had no comments on scholarships, fund raising or financing. UAB plays in Legion Field which is now old and in need of repair. UAB doesn’t have space on campus for a stadium.”

If you don’t know, UNC Charlotte did decide to add football. The 49ers played their first game in 2013 and will move up to FBS next fall.

Losses Cost Conferences

Mississippi State, Georgia and Marshall Losses Cost Conferences Money

Losses Cost ConferencesThe final games of the 2014 regular season were about more than rivalries and bragging rights. For several schools they were about securing a spot in the new College Football Playoff. With that spot, those teams would have earned millions for their conferences and themselves. We think three teams cost their conferences some major dough when they blew it on the field on Saturday.

Click here to keep reading my piece on Outkick the Coverage on FoxSports.com.

Want to know how revenue will be divided in the first year of the College Football Playoff? I’ve got the details here.

Roundin' Up the News

Roundin’ Up the News: Ole Miss, Mississippi State, Texas, Michigan and the Orange Bowl

Roundin' Up the News

Want more business of college sports news and analysis? Here are several publications we noticed mentioning our work this week:

Mississippi Rising: How Ole Miss, Mississippi State are capitalizing on a historic football season

What can Ole Miss and Mississippi State do with all the positive media attention and the increase in applications that’s sure to come? AL.com takes a look at the situation.

Dave Brandon at U-M: What Happened and What’s Next?

A comprehensive review of Brandon’s tenure at Michigan and what went wrong by the Detroit Free Press.

UT’s Football Program Is the Most Profitable in the Country. By a Lot.

A look at the finances of the University of Texas football program by Texas Monthly.

Capital One hits ESPN’s target for college football’s Orange Bowl ($)

Sports Sponsorship Insider interviewed The Business of College Sports founder Kristi Dosh on the value of bowl title sponsorships in this piece on Capital One’s new deal with the Orange Bowl. Subscription required.

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Nick Saban House

Crimson Tide Foundation Bought Nick Saban’s House

Nick Saban House

There’s an interesting piece over on AL.com today about the Crimson Tide Foundation purchasing Nick Saban’s 8,759 square foot house from him for $3.1 million shortly after Alabama beat Notre Dame for the national championship in January 2013. It’s probably not a coincidence that happened around the same time Saban was rumored to be speaking with Texas about its head coaching position.

Saban is currently banking $6.9 million annually under a new contract he signed earlier this year with Alabama that attempts to keep him as head coach through at least 2022, and now he has a house he can live in for the rest of his life rent free.

He’s worth every penny – and I say that as a Florida grad.

Click here to read more of my piece on Outkick the Coverage, where I detail Saban’s financial impact on University of Alabama.

Most Profitable #6

Most Profitable College Football Programs: #6 Alabama

Most Profitable #6I recently wrote a piece for Smarty Cents about the finances of college football programs – where does the money come from (other than television), where does it go and who makes the most?

Now, I’m breaking down the Top 10 most profitable (with nonprofits it’s technically net revenue, not profit, but that doesn’t roll off the tongue) college football programs from 2012-2013. I’ve already posted #1 (Texas), #2 (Michigan), #3 (Georgia), #4 (Florida) and #5 LSU.

#6 Alabama

Football Revenues

Ticket Sales $36,199,233.00
Student Fees $0.00
Guarantees $0.00
Contributions $18,864,861.00
Compensation and Benefits Provided by a Third Party (car stipend, country club membership, entertainment allowance, clothing allowance, speaking fees, housing allowance, compensation from camps, radio/tv income, and shoe and apparel income) $203,412.00
Indirect Institutional Support (the value of facilities and services provided by the university and not charged to athletics) $0.00
Direct Institutional Support (institutional resources provided for athletics and unrestricted funds allocated to athletics by the university) $0.00
Government Support $0.00
NCAA and Conference Distributions $15,832,996.00
Broadcast, Television, Radio and Internet Rights (those not covered by conference-wide contracts) $7,248,639.00
Program Sales, Concessions, Novelty Sales and Parking $46,467.00
Royalties, Licensing, Advertisements and Sponsorships $1,297,257.00
Sport Camps $584,616.00
Endowment and Investment Income $311,143.00
Other $8,097,317.00
TOTAL $88,685,941.00

Football Expenses

Athletic Student Aid (i.e., tuition, room and board) $3,632,607.00
Guarantees (amounts paid to visiting teams) $2,475,000.00
Head Coach Salary/Benefits/Bonuses $6,385,824.00
Asst Coaches Salaries/Benefits/Bonuses $5,571,481.00
Support Staff Salaries/Benefits/Bonuses $2,896,666.00
Severance Payments $141,476.00
Recruiting $983,721.00
Team Travel $3,432,188.00
Equipment, Uniforms and Supplies $1,576,657.00
Game Expenses $2,918,745.00
Fundraising, Marketing and Promotion $4,273,408.00
Sport Camps $647,774.00
Direct Facilities, Maintenance and Rental (costs charged to athletics for building and grounds maintenance, utilities, rental fees, operating leases, equipment repair and maintenance, and debt service) $2,579,734.00
Spirit Groups (support for bands, cheerleaders, mascots, dancers, etc.) $229,553.00
Indirect Facilities and Administrative Support (the value of facilities and services provided by the institution and not charged to athletics) $0.00
Medical Expenses and Medical Insurance $1,237,426.00
Memberships and Dues $2,506.00
Other $2,565,174.00
TOTAL $41,549,940.00

 

Alabama’s $47.1 million in net revenue from football is good enough for sixth in the nation behind Texas, Michigan, UGA, Florida and LSU. It was also plenty to cover the $14.9 million lost by sports other than football and men’s basketball (which had $5.8 million in net revenue). However, Alabama also reported $44.9 million in operating expenses not attributed to just one sport, offset by only $34 million in non-attributed revenue.

Like the other five athletic departments I’ve detailed at the top of this list, Alabama contributed back to the University for non-athletic initiatives to the tune of $5.9 million. After its expenses, the Crimson Tide reported $21.2 million in net revenue for the athletic department in 2012-2013.

Need Alabama football tickets?

The data presented here comes from financial reports the schools file with the NCAA. You may notice the numbers vary slightly from the Department of Education data I shared on Smarty Cents, but that’s because the reporting guidelines are slightly different. The reports filed with the NCAA are more accurate, but unfortunately they’re unavailable for private universities, because they aren’t subject to public records requests. Accordingly, I created the Top 10 list using Department of Education data (which does include private universities), but I’m sharing with you the more detailed data from the reports filed with the NCAA.

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Most profitable #5

Most Profitable College Football Programs: #5 LSU

Most profitable #5I recently wrote a piece for Smarty Cents about the finances of college football programs – where does the money come from (other than television), where does it go and who makes the most?

For the next few weeks, I’m going to break down the Top 10 most profitable (with nonprofits it’s technically net revenue, not profit, but that doesn’t roll off the tongue) college football programs from 2012-2013. I’ve already posted #1 (Texas), #2 (Michigan), #3 (Georgia) and #4 (Florida).

#5 LSU

Football Revenues

Ticket Sales $33,171,661.00
Student Fees $0.00
Guarantees $0.00
Contributions $21,786,240.00
Compensation and Benefits Provided by a Third Party (car stipend, country club membership, entertainment allowance, clothing allowance, speaking fees, housing allowance, compensation from camps, radio/tv income, and shoe and apparel income) $635,895.00
Indirect Institutional Support (the value of facilities and services provided by the university and not charged to athletics) $0.00
Direct Institutional Support (institutional resources provided for athletics and unrestricted funds allocated to athletics by the university) $0.00
Government Support $0.00
NCAA and Conference Distributions $15,913,422.00
Broadcast, Television, Radio and Internet Rights (those not covered by conference-wide contracts) $0.00
Program Sales, Concessions, Novelty Sales and Parking $2,768,620.00
Royalties, Licensing, Advertisements and Sponsorships $0.00
Sport Camps $0.00
Endowment and Investment Income $0.00
Other $0.00
TOTAL $74,275,838.00

Football Expenses

Athletic Student Aid (i.e., tuition, room and board) $3,080,962.00
Guarantees (amounts paid to visiting teams) $2,885,000.00
Head Coach Salary/Benefits/Bonuses $4,290,781.00
Asst Coaches Salaries/Benefits/Bonuses $5,871,695.00
Support Staff Salaries/Benefits/Bonuses $1,520,744.00
Severance Payments $8,398.00
Recruiting $577,442.00
Team Travel $1,036,267.00
Equipment, Uniforms and Supplies $1,133,395.00
Game Expenses $886,826.00
Fundraising, Marketing and Promotion $194,927.00
Sport Camps $0.00
Direct Facilities, Maintenance and Rental (costs charged to athletics for building and grounds maintenance, utilities, rental fees, operating leases, equipment repair and maintenance, and debt service) $14,784.00
Spirit Groups (support for bands, cheerleaders, mascots, dancers, etc.) $0.00
Indirect Facilities and Administrative Support (the value of facilities and services provided by the institution and not charged to athletics) $0.00
Medical Expenses and Medical Insurance $176,138.00
Memberships and Dues $35,609.00
Other $4,109,260.00
TOTAL $25,822,228.00

The Tigers banked $48.5 million in net revenue from football in 2012-2013 – plenty to cover the $15.7 million lost by sports other than football and men’s basketball (which had $2.6 million in net revenue). However, LSU also reported $50 million in expenses not attributed to just one sport, offset by only $26.9 million in non-attributed revenue.

Like the other four athletic departments I’ve detailed at the top of this list, LSU contributed back to the University for non-athletic initiatives. The Tigers inked a check for $4.7 million and ended the 2012-2013 reporting year $7.5 million in the black.

Need LSU football tickets?

The data presented here comes from financial reports the schools file with the NCAA. You may notice the numbers vary slightly from the Department of Education data I shared on Smarty Cents, but that’s because the reporting guidelines are slightly different. The reports filed with the NCAA are more accurate, but unfortunately they’re unavailable for private universities, because they aren’t subject to public records requests. Accordingly, I created the Top 10 list using Department of Education data (which does include private universities), but I’m sharing with you the more detailed data from the reports filed with the NCAA.

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Most Profitable #4

Most Profitable College Football Programs: #4 Florida

Most Profitable #4I recently wrote a piece for Smarty Cents about the finances of college football programs – where does the money come from (other than television), where does it go and who makes the most?

For the next few weeks, I’m going to break down the Top 10 most profitable (with nonprofits it’s technically net revenue, not profit, but that doesn’t roll off the tongue) college football programs from 2012-2013. I’ve already posted #1#2 and #3.

#4 Florida

Football Revenues

Ticket Sales $21,390,665.00
Student Fees $0.00
Guarantees $500,000.00
Contributions $34,052,885.00
Compensation and Benefits Provided by a Third Party (car stipend, country club membership, entertainment allowance, clothing allowance, speaking fees, housing allowance, compensation from camps, radio/tv income, and shoe and apparel income) $200,000.00
Indirect Institutional Support (the value of facilities and services provided by the university and not charged to athletics) $0.00
Direct Institutional Support (institutional resources provided for athletics and unrestricted funds allocated to athletics by the university) $0.00
Government Support $0.00
NCAA and Conference Distributions $16,815,708.00
Broadcast, Television, Radio and Internet Rights (those not covered by conference-wide contracts) $0.00
Program Sales, Concessions, Novelty Sales and Parking $1,060,624.00
Royalties, Licensing, Advertisements and Sponsorships $825,582.00
Sport Camps $172,094.00
Endowment and Investment Income $0.00
Other $2,729.00
TOTAL $75,020,287.00

Football Expenses

Athletic Student Aid (i.e., tuition, room and board) $2,490,319.00
Guarantees (amounts paid to visiting teams) $2,700,000.00
Head Coach Salary/Benefits/Bonuses $3,063,405.00
Asst Coaches Salaries/Benefits/Bonuses $3,899,761.00
Support Staff Salaries/Benefits/Bonuses $1,475,809.00
Severance Payments $146,643.00
Recruiting $687,227.00
Team Travel $3,525,976.00
Equipment, Uniforms and Supplies $602,848.00
Game Expenses $4,024,092.00
Fundraising, Marketing and Promotion $223,983.00
Sport Camps $171,209.00
Direct Facilities, Maintenance and Rental (costs charged to athletics for building and grounds maintenance, utilities, rental fees, operating leases, equipment repair and maintenance, and debt service) $928,616.00
Spirit Groups (support for bands, cheerleaders, mascots, dancers, etc.) $847,035.00
Indirect Facilities and Administrative Support (the value of facilities and services provided by the institution and not charged to athletics) $0.00
Medical Expenses and Medical Insurance $279,007.00
Memberships and Dues $0.00
Other $838,623.00
TOTAL $25,904,553.00

 

If you’ve done the math, you noticed football produced excess revenue of $49.1 million. What happens to that money? Along with excess revenue from men’s basketball, it essentially funded the rest of the athletic department, which includes 523 total student athletes. Sports outside of football and men’s basketball operated at a total loss of $46.7 million, and the department had another $47 million in expenses not directly attributable to just one team, including nearly $16 million in facilities expenses (rent, utilities, maintenance, etc.).

Florida athletics also reported contributing $7.6 million to the University of Florida for non-athletic initiatives. However, thanks to $28 million in revenue not directly attributable to one sport, including nearly $6 million in endowment and investment income, and almost $16 million from television and radio (not generated at the conference level but from UF’s individual deals) and royalties/licensing revenue, the athletic department had overall net revenue of $15.5 million after its contribution to the University.

So, Florida athletics has excess revenue of $15.5 million just padding its bank account, right? Not really. It’s important to note $11.3 million of the revenue reported for 2012-2013 was generated from capital contributions – in other words, fundraising campaigns specifically for facilities projects. According to audited financials, those capital contributions were raised for the renovation of the Stephen C. O’Connell Center, the “Gateway of Champions” football front door project, renovation of the Carse swim dive facility, and improvements to the lacrosse stadium and various other projects.

Need Florida football tickets?

The data presented here comes from financial reports the schools file with the NCAA. You may notice the numbers vary slightly from the Department of Education data I shared on Smarty Cents, but that’s because the reporting guidelines are slightly different. The reports filed with the NCAA are more accurate, but unfortunately they’re unavailable for private universities, because they aren’t subject to public records requests. Accordingly, I created the Top 10 list using Department of Education data (which does include private universities), but I’m sharing with you the more detailed data from the reports filed with the NCAA.

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