Oregon Duck on Tinder 2

Even the Oregon Duck is on Tinder

You never know who you’re going to get matched with on Tinder…but you probably weren’t expecting Oregon’s mascot.

I’m a couple of weeks late on this, but I loved it too much to let it pass without comment.

The winner got a date with the mascot at a women’s volleyball game, which included courtside tickets for her and three of her friends.

Oregon’s assistant director of athletics communications Joe Waltasti said he thought it would take some time to catch on once he created the Tinder account, but instead the Duck had his first response within just a couple of minutes. In fact, the first dozen or so women the Duck swiped right to communicate with swiped right in return and opened dialogue with the Duck.

Waltasti says several of the female students sent clever one-liners. The winner said something along the lines of, “You’ve been waddling through my mind all day.” She and three of her friends sat courtside at a volleyball game and were greeted by the Duck, who came bearing a rose for the winner.

One outlet chastised Oregon for resorting to “cheesy” marketing. But guess what? That outlet is in AUSTRALIA. In my book, if you’ve got an Australian outlet writing about anything related to your college football program, it was a success.

Waltasti agrees the promotion was a success, and Oregon will be doing it again for a men’s basketball game and a women’s basketball game this season.

2014-15 CFP Revenue Distribution

College Football Playoff Payouts/Revenue Distribution for 2014-15

2014-15 CFP Revenue Distribution

UPDATE: Conference-by-conference payouts based on bowl placements that were announced 12/7/14: click here.

Initial estimates for College Football Playoff payouts are posted on the CFPs website. Here’s a breakdown:

Base Amount

  • Power Five (ACC, Big XII, Big Ten, SEC and Pac-12): each conference will receive approximately $50 million, which includes $300,000 for each school’s football team meeting the NCAA’s APR minimum for participation in a bowl game.
  • Group of Five (American, C-USA, MAC, Mountain West and Sun Belt): these five conferences will receive $75 million total, including $300,000 for each school’s football team meeting the NCAA’s APR minimum for participation in a bowl game). The conferences have decided among themselves how to divide this money, which is reportedly $60 million split evenly and the remaining $15 million divided based on how the conferences rank against one another based on team performance. (Note: Some other numbers in the linked article don’t match the CFP website.)
  • Notre Dame will receive $2.3 million, which is predicated on meeting the APR minimum.
  • Army, Navy and BYU will split a total of $922,658.

Additional Amounts for Participation

  • Each of the four teams selected for a semifinal game will earn $6 million for its conference. There is no additional payout for playing in the championship game (which was also the case under the BCS).
  • Each team selected to play in a “host” bowl will earn $4 million for its conference. In 2014-15, those bowls are the Cotton, Fiesta and Peach Bowls.
  • An expense payment of $2 million will be provided for each team for each game (semifinal, national championship, Cotton, Fiesta and Peach Bowl), paid to the conference.

Similar to the BCS arrangement, certain FCS conferences will receive $2.25 million to split. Only FCS  conferences that provide the full NCAA-allowable complement of scholarships are included in the payout: Big Sky, Big South, Colonial, Mid-Eastern, Missouri Valley, Ohio Valley, Southern, Southland, and SWAC.

Curious how this compares to the BCS?

Here’s how the BCS payouts broke down last year:

  • The base share for the six automatic-qualifying conferences (the Power Five plus the American) was $27.897 million each.
  • The other four conferences received a total of $13.168 million, which they split according to a formula they devised.
  • Each team selected to a BCS game as an at-large team received $6.3 million.
  • Notre Dame received $2.319 million.
  • The other independents each received $100,000.

By my math, the only conference who will see their revenue decrease will be the American as they move from the AQ/Power Five conference group to the Group of Five. Everyone else will see their fortunes significantly rise.

Contract Bowls

The figures above do not include revenue from the so-called “contract bowls.” The Big Ten and Pac-12 have a contract with the Rose Bowl for years in which the Rose Bowl is not hosting a semifinal which will provide $80 million for those two conferences to split annually. The SEC and Big XII have a similar contract with the Sugar Bowl for the same amount. However, since both the Rose Bowl and Sugar Bowl are semifinal sites this year, those conferences will not play in those games and receive that revenue this year.

The ACC has a contract with the Orange Bowl for $27.5 million annually, which it will receive this year in addition to revenue earned from the CFP as detailed above. Its opponent each year will be Notre Dame or a team from the SEC or Big Ten, and that team will receive a similar payout.

SEC Rivalries

The SEC’s Greatest Rivalries

SEC RivalriesAhh…it’s rivalry week in college football. My favorite time of year!

Now perhaps it’s because I grew up in SEC country and attended an SEC school for law school, but I was shocked to learn that there were no SEC schools atop the list of the most intense rivalries in college football based on a study by Dr. Joe Cobbs of Northern Kentucky and Dr. David Tyler of Western Carolina.

Click here to read my piece on Outkick the Coverage on FoxSports.com to find out who topped the list!

College Football Marketing - Week 13

College Football Marketing/PR: Week 13 Hits and Misses

College Football Marketing - Week 13

Although this week is more widely recognized as rivalry week, last week saw several rivals take the field, and three of them made our list of hits and misses. Want to find out which ones?

 

Click here to read our Week 13 college football marketing and public relations hits and misses to find out the answers to these questions and more!

 

Every week during college football season, my colleague Allison Banko and I will be blogging about marketing and public relations hits and misses from the previous week. See anything that should make our list? Let us know by email or tweet us: @SportsBizMiss or @AllisonBanko!

 

College football marketing and PR - Week 12

College Football Marketing/PR: Week 12 Hits and Misses

College football marketing and PR - Week 12

Which program created a gameday primer online that gives fans everything they need to know each week?

Are we going to start seeing more movie trailers on stadium video boards?

Click here to read our Week 12 college football marketing and public relations hits and misses to find out the answers to these questions and more!

Every week during college football season, my colleague Allison Banko and I will be blogging about marketing and public relations hits and misses from the previous week. See anything that should make our list? Let us know by email or tweet us: @SportsBizMiss or @AllisonBanko!

College football marketing - Week 11

College Football Marketing/PR: Week 11 Hits and Misses

College football marketing - Week 11Which FCS school grabbed our attention on social media this week?

How do you get students out for a Tuesday night game in the cold and rain?

Click here to read our Week 11 college football marketing and public relations hits and misses to find out the answers to these questions and more!

Every week during college football season, my colleague Allison Banko and I will be blogging about marketing and public relations hits and misses from the previous week. See anything that should make our list? Let us know by email or tweet us: @SportsBizMiss or @AllisonBanko!

College Athletics Construction Roundup

College Athletics Construction Roundup: November 2014

College Athletics Construction RoundupThe “College Athletics Construction Roundup” is a monthly series on the construction of intercollegiate athletics facilities.  Each month we’ll provide a list of announced, in progress and recently completed athletic construction projects from around the country. You can view previous editions of the “College Athletics Construction Roundup” here.

Master Plan

The University of Northern Illinois unveiled plans for a complete overhaul of its athletic facilities. The $138 million, privately-funded effort will include renovations to Huskie Stadium as well as a new baseball field, new tennis courts and a new indoor Olympic sports facility.

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Football

Syracuse announced it has no plans to schedule neutral site games at New Jersey’s MetLife Stadium after 2016.

Indiana confirmed plans to enclose Memorial Stadium’s south end zone. The new end zone will allow for locker room expansion and will include a cafeteria.

Kentucky unveiled plans for a $45 million football training facility. The facility will house dining facilities, strength & conditioning areas, players’ lounge and new locker room.

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Basketball

Butler spent $36 million to renovate historic Hinkle Fieldhouse. 4,500 new chair-back seats, a video scoreboard, additional restrooms, and wider concourses address fan comfort and engagement. For the men’s and women’s basketball teams the facility includes new locker rooms, training areas, classroom and meeting space and a larger weight room.

Hinkle Fieldhouse Photo courtesy of RATIO Architects (click photo for more project information)
Hinkle Fieldhouse
Photo courtesy of RATIO Architects, Inc. (click photo for more project information)

Texas will demolish the Frank Erwin Center to make room for a new medical school on campus. A new arena is expected to cost up to $500 million. Continue reading

Roundin' Up the News

Roundin’ Up the News: Ole Miss, Mississippi State, Texas, Michigan and the Orange Bowl

Roundin' Up the News

Want more business of college sports news and analysis? Here are several publications we noticed mentioning our work this week:

Mississippi Rising: How Ole Miss, Mississippi State are capitalizing on a historic football season

What can Ole Miss and Mississippi State do with all the positive media attention and the increase in applications that’s sure to come? AL.com takes a look at the situation.

Dave Brandon at U-M: What Happened and What’s Next?

A comprehensive review of Brandon’s tenure at Michigan and what went wrong by the Detroit Free Press.

UT’s Football Program Is the Most Profitable in the Country. By a Lot.

A look at the finances of the University of Texas football program by Texas Monthly.

Capital One hits ESPN’s target for college football’s Orange Bowl ($)

Sports Sponsorship Insider interviewed The Business of College Sports founder Kristi Dosh on the value of bowl title sponsorships in this piece on Capital One’s new deal with the Orange Bowl. Subscription required.

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The latest news and original analysis on the business of college sports…