Football and Basketball Financially Support Every Other Sport

Football and Basketball Support Every Other SportIn case you haven’t heard me say it before, football and men’s basketball are essentially the only opportunity an athletic department has to make money.

Every once in awhile I run across a baseball program that breaks even (or even makes a few bucks), but it’s rare. Even more rare: Nebraska volleyball turns a profit. So, while there are exceptions, trust me when I say they’re few and far between.

Today, I wrote a piece for Outkick the Coverage on FoxSports.com, and I made the case that Ohio State should raise football ticket prices when the market can bear it, because football is the best opportunity to make money for the 15 men’s sports, 17 women’s sports and two mixed teams which all operate at a loss (men’s basketball being the only other exception).

I wanted to give you a closer look at the numbers though. Particularly for those of you who don’t work in intercollegiate athletics, you might not fully understand how the economics work. Generally speaking, football and men’s basketball support every other sport within an athletic department.

Here’s a look at each sport’s revenue and expense numbers at Ohio State for 2014-15:

Revenue Expense Net Revenue
Men’s Sports
Baseball $500,745 $2,129,235 -$1,628,490
Basketball $22,647,562 $8,400,976 $14,246,586
Fencing $28,785 $584,138 -$555,353
Football $72,338,036 $31,950,998 $40,387,038
Golf $445,313 $568,366 -$123,053
Gymnastics $114,202 $963,158 -$848,956
Ice Hockey $696,082 $2,354,838 -$1,658,756
Lacrosse $927,863 $1,960,437 -$1,032,574
Rifle $0 $38,836 -$38,836
Soccer $175,574 $1,017,069 -$841,495
Swimming and Diving $273,022 $1,121,355 -$848,333
Tennis $44,282 $1,041,700 -$997,418
Track and Field, X-Country $98,315 $1,278,248 -$1,179,933
Volleyball $57,473 $900,973 -$843,500
Wrestling $925,472 $1,697,959 -$772,487
Other $0 $42,315 -$42,315
TOTAL $99,272,726 $56,050,601 $43,222,125
Women’s Sports
Basketball $713,617 $3,541,305 -$2,827,688
Fencing $28,787 $578,923 -$550,136
Field Hockey $100,150 $1,014,646 -$914,496
Golf $444,660 $690,385 -$245,725
Gymnastics $109,717 $1,456,215 -$1,346,498
Ice Hockey $83,023 $1,736,959 -$1,653,936
Lacrosse $69,213 $1,170,987 -$1,101,774
Rifle $0 $38,837 -$38,837
Rowing $48,205 $1,734,986 -$1,686,781
Soccer $218,549 $1,358,293 -$1,139,744
Softball $152,017 $1,330,635 -$1,178,618
Swimming and Diving $96,008 $1,136,163 -$1,040,155
Tennis $34,743 $980,240 -$945,497
Track and Field, X-Country $89,976 $1,435,552 -$1,345,576
Volleyball $246,128 $1,769,877 -$1,523,749
Other $24,388 $620,714 -$596,326
TOTAL $2,459,181 $20,594,717 -$18,135,536
       
Mixed Teams
Rifle $29,935 $243,805 -$213,870
Other $176,611 $190,359 -$13,748
TOTAL $206,546 $434,164 -$227,618

If you want a bigger picture look at the overall revenue and expense numbers for the athletic department, including how much is donated back to the university. check out my piece on Outkick the Coverage on FoxSports.com.

How Much Does it Cost to Replace a Head Coach?

How much does it cost an athletic department to replace a head football coach?

How have athletic departments changed their offerings now that they can serve student athletes unlimited meals?

And who really makes money on those alternate jerseys?

Check out my latest segment with Campus Insiders for the answers:

College Athletics Construction Roundup: October 2015

http://businessofcollegesports.com/wp-content/uploads/2014/10/College-Athletics-Construction-Roundup.jpgThe “College Athletics Construction Roundup” is a monthly series on the construction of intercollegiate athletics facilities. Each month we’ll provide a list of announced, in progress and recently completed athletic construction projects from around the country. You can view previous editions of the “College Athletics Construction Roundup” here.

Master Plan

UNC Wilmington has several projects in the planning or construction phases. Highlights include updating the recreation facility to be used by both athletics and the student body, resurfacing the track and exploring feasibility and options for a new tennis stadium.

Columbus State has several projects in the pipeline. Renovations are on-going in the baseball stadium. New golf and tennis facilities are also being constructed. The school is spending roughly $5 million on the projects.

—————

Football

Montana unveiled plans for the Washington-Grizzly Champions Center. The 46,000 square-foot facility will be constructed along the        southwest corner of Washington-Grizzly Stadium. The facility will feature a 7,000 square-foot football locker room and 12,500 square-foot strength and conditioning center. Expected completion is summer 2017.
http://s3.amazonaws.com/sidearm.sites/gogriz.com/images/2015/9/17/WGCS_Areal.jpg Continue reading College Athletics Construction Roundup: October 2015

College Athletics Construction Roundup: September 2015

The “College Athletics Construction Roundup” is a monthly series on the construction of intercollegiate athletics facilities. Each month we’ll provide a list of announced, in progress and recently completed athletic construction projects from around the country. You can view previous editions of the “College Athletics Construction Roundup” here.
http://businessofcollegesports.com/wp-content/uploads/2014/10/College-Athletics-Construction-Roundup.jpg

Master Plan

Ohio State will spend $67 million on three major facility projects. $30 million will go towards a new home for Olympic sports and will replace a much smaller wing of the Woody Hayes Athletic Center. The $30 million Covelli Arena will host wrestling, volleyball and gymnastics. The final $7 million will be used for a new training center for the wrestling team.

Northern Iowa includes four projects on its five-year capital improvement plan. A football operations center will be constructed in the south end zone of the UNI-Dome. The Dome is expected to have the turf replaced. A new turf soccer field will be constructed as well as a new Performance Center to be used primarily as a basketball practice facility. The four projects have an expected cost of $17 million.

UAB launched an athletics facilities campaign with a goal of improving facilities across multiple sports. Plan highlights include a two-story football operations building, a new track & field complex, baseball & softball enhancements and new facilities for beach volleyball, golf and tennis.

Memphis announced it has raised enough funds to begin construction on practice facilities for both its football and basketball programs. The 76,000 square-foot football facility features an indoor practice field, nutrition center and dining hall and an academic support center. The 58,000 square-foot basketball facility includes new practice courts, academic center and weight training facilities. Completion is expected for both facilities by the 2017-2018 academic year. Continue reading College Athletics Construction Roundup: September 2015

New stipends put spotlight on colleges’ math

COA

The start of a new school year ushers in a new financial reality for college athletic departments and, with it, questions about the hot new statistic in college sports: cost of attendance, or COA.

Schools use cost of attendance to determine a student’s need for financial aid, and federal law dictates the types of expenses that can be taken into account when a financial aid department determines its COA figure for the academic year. Athletic departments have traditionally provided grants-in-aid to cover a majority of COA components — tuition, books, room and board — but NCAA rules have prohibited them from covering travel/transportation and personal and miscellaneous expenses.

In January, however, the power five conferences — the ACC, Big 12, Big Ten, Pac-12 and SEC — granted the ability to offer student athletes stipends to cover the full cost of attendance, and the other Division I football conferences followed suit.

And that’s where the questions come in. The methods that financial aid offices use to determine figures for travel and personal expenses differ from school to school. Different methods mean some schools offer larger stipends than others, creating a new point of differentiation in the hypercompetitive world of college athletics recruiting.

The change sparked a debate about whether the system could be manipulated to provide higher COAs, and the accompanying recruiting advantage, for some schools.

Click here to continue reading my piece in last week’s SportsBusiness Journal (no subscription required).

College Football’s Most Expensive Tickets for 2015

CFB Most Expensive Tix 2015With home games against Texas and USC, Notre Dame has the highest average ticket price at home this season at $332.09, according to ticket search engineTiqIQ. It’s the highest preseason average TiqIQ has recorded in the past five years.

Three of the five most expensive games right now will feature Notre Dame, two in South Bend. Notre Dame vs. Boston College at Fenway Park is averaging a whopping $919.90 per ticket. Texas at Notre Dame comes in second at $829.29, and USC at Notre Dame ranks fifth at $590.81.

Want to see the Top Five most expensive games this year and the Top 10 most expensive teams?

Click here to read my piece on Forbes.

Tailgater Concierge Makes Tailgating Easier For Fans

Tailgater ConciergeLast year, college football attendance at the FBS level topped 34.7 million fans over 787 games, an average of 44,190 fans per game. One of the advantages to attending a game in person is, of course, the opportunity to tailgate. If you’re anything like me, you try to find friends who are willing to schlep around the tables and chairs and tents and get there six hours before the game to claim a prime spot.

Personally, I enjoy the good food with good friends part of tailgating more than the setup and cleanup portion of the day. If you’re with me, you’ll appreciate the news today. This fall, a new service will launch at 18 universities that takes all of the hassle out of tailgating: Tailgater Concierge.

Click here to keep reading my piece on Forbes.

NLRB Dismisses Northwestern Unionization Petition

NorthwesternStudent athletes came the closest they’ve ever come to being classified as employees when Northwestern scholarship football student athletes petitioned the National Labor Relations Board in early 2014. That journey, however, came to an end today when the full NLRB panel in D.C. dismissed the petition.

Click here to keep reading on Outkick the Coverage on FoxSports.com.

New Collegiate Handbags from Vera Bradley and Dooney & Bourke

Vera Bradley collegiate merchandise
Vera Bradley’s new collegiate merchandise line

The latest brand to dip a toe into the collegiate merchandise market is Vera Bradley, which has created a line for 15 schools, each featuring five different options: a tote, a backpack, a duffel bag, a cross-body bag and a wristlet.

Dooney & Bourke entered the space last fall with 17 schools. The company’s early success led to 15 schools being added this fall.

To learn more about both lines, check out my piece on Forbes.com.

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