SEC Network

SEC Network Revenue Projections

Great interview by The Advocate with Justin Connolly, ESPN senior vice president for college networks, on SEC Network. Here are some quick facts from that article and what we know about SEC Network already:

SEC Network

  • SportsBusiness Journal‘s projections have subscriber fees at $1.30 per month/per subscriber in the 11-state SEC footprint, and $0.25 per month/per subscriber outside of the SEC footprint.
  • There are 30 million estimated subscribers within the SEC footprint, which could generate $468 million in revenue annually with a $1.30 subscriber fee. Factor in advertising revenue, and revenue from subscribers outside of the SEC footprint, and you’re looking at the possibility of $500 million annually if the network reaches full distribution according to The Advocate. The article from The Advocate goes on to say that breaks down to $35.7 million annually for each of the SEC’s 14 schools, however, my followers on Twitter like @TxAgLawGuy, @carnot3 and @JayAU92 correctly pointed out that doesn’t include ESPN’s cut (which hasn’t been made public) or the fact that the SEC office splits revenue 15 ways to give itself a cut for operating expenses.
  • Programming: in the first full year, more than 1,000 live events will be available on SEC Network, including 450 live games on television (and an additional 550 distributed digitally). Live games will include “approximately 45 football games, more than 100 men’s basketball games, 60 women’s basketball games and events from across all 21 SEC-sponsored sports.”
  • Commissioner Mike Slive on SEC spring meetings this week: “I think it’s unrealistic to think we’ll have full distribution at the time when we launch in August.” Keep in mind Big Ten Network launched to 17-18 million households initially. After Appalachian State beat No.5-ranked Michigan, Dish Network signed on to get the network to 30 million households. However, Big Ten Network remained in a stalemate with Comcast and Time Warner through most of its first season. It took two years for Big Ten Network to have full distribution in its footprint. Pac-12 Networks launched to 48 million homes thanks to deals with Comcast, Time Warner, Cox and BrightHouse. Eventually, AT&T U-verse and Dish Network, but it still hasn’t reached a deal with DirecTV.
  • All 14 SEC teams will have a game on SEC Network in the first four weeks of the 2014 football season.
  • Currently, SEC Network has distribution deals with AT&T U-verse, DISH, Google Fiber and NRTC. That covers about 25 percent of subscribers in the SEC’s footprint.
  • Launch date: August 14, 2014. First football games: August 28 (Texas A&M at South Carolina and Temple at Vanderbilt).
NACDA NAADD NACMA ICLA 2

Want to work in intercollegiate athletics?

If you want to work in intercollegiate athletics, or you’re a young administrator who wants to advance in the industry, and you’ll be at the NACDA and affiliates convention in Orlando in a couple of weeks, you won’t want to miss this opportunity! Senior-level administrators and hiring managers can review your cover letter and resume and even engage you in a mock interview in this great (free!) session at convention.

Who: Young Administrators & Students

What: Young Administrators Cover Letter and Resume Review and Mock Interviews

When: Tuesday & Wednesday, June 10-11 (3-5 pm)

Where: NACDA & Affiliates Convention, World Center Marriott Resort (Orlando, FL), Denver & Chicago Rooms

Young administrators and students registered to attend the Convention can sign up to have their cover letter and resume reviewed in one-on-one coaching sessions, to participate in a mock interview or both. Continue reading

SEC Network to feature all 14 teams in first four weeks

The SEC today released a preliminary schedule for SEC Network’s first four weeks of games:

2014 SEC College Football Schedule (subject to change):

Date Time (ET) Game
Thu, Aug. 28 6 p.m. Texas A&M at South Carolina
  9:15 p.m. Temple at Vanderbilt
Sat, Aug. 30 Noon Tennessee-Martin at Kentucky
  4 p.m. Arkansas at Auburn
  7:30 p.m. Southern Mississippi at Mississippi State
Sun, Aug. 31 7 p.m. Utah State at Tennessee
Sat, Sept. 6 Noon Florida Atlantic at Alabama
  Noon Arkansas State at Tennessee
  4 p.m. Eastern Michigan at Florida
  4 p.m. Nicholls State at Arkansas
  7:30 p.m. Sam Houston State at LSU
  7:30 p.m. Lamar at Texas A&M
Sat, Sept. 13 Noon UCF at Missouri
  4 p.m. Louisiana-Lafayette at Ole Miss
  7:30 p.m. Kentucky at Florida
Sat, Sept. 20 Noon Troy at Georgia
  4 p.m. TBD
  7:30 p.m. TBD

Every team in the SEC will play on the SEC Network at least once in the first four weeks. That won’t go unnoticed by fans or cable and satellite companies. As we get deeper in to the season, expect to start seeing marquee conference games show up on the schedule…likely in areas where a major provider hasn’t picked up SEC Network (if any of them are dumb enough to try and wait it out).

April Athletic Construction Roundup

After a very brief hiatus, the monthly Athletics Construction Roundup is back! It is hard to believe that I have been writing these for over a year now. To celebrate, I’m pleased to unveil a fresh format for the roundup; one that I hope is easier to read and carries less of a rigid, academic feel to it. If you truly hate the new format, feel free to let us know in the comments section.

The Athletics Construction Roundup is a monthly series on construction of athletics facilities. Each month I’ll provide you with a list of athletic construction projects in progress (and recently completed) across the country, including details on budget and scope of the project.

Football

Oklahoma is letting fans vote on the field design for its spring game. Voters will have to choose between six endzone layouts and three midfield logos.

Astroturf will be installing the new turf at Oklahoma State’s Boone Pickens Stadium next month. The new surface is the same as the one installed last year on two fields at the Cowboys’ Sherman E. Smith Training Facility.

Florida State has announced facility upgrades that a locker room renovation. In an interesting move, the facility will include a replica of the set used on ESPN’s College GameDay.

Season tickets are sold out for Baylor’s inaugural season at McLane Stadium. The $260 million stadium will open in the fall.

Texas has hired PricewaterhouseCoopers to complete a feasibility study on the possibility of enclosing the south endzone at Royal-Memorial Stadium. Although the expansion would increase capacity, its primary goal would be addin additional suites to the stadium.

Work will begin in May on Virginia Tech’s long awaited indoor practice facility. The $21.3 million project should be completed by the fall of 2015.

Arkansas State has added three LED digital displays to the area outside of Centennial Bank Stadium.

 

Basketball

VCU’s men’s and women’s basketball will call a new complex home in 15 months. The $25 million project includes locker rooms and practice courts.

A similar project will be built at Georgetown. The John R. Thompson Intercollegiate Athletics Center will be a $60 million, 144,000 square foot facility when it is completed in 2016.

Humphrey Coliseum at Mississippi State is getting a new centerhung video board. The project also includes standard upgrades such as shot and locker room clocks.

 

Baseball

Southern Illinois’ Itchy Jones Stadium opened last month. This photo gallery provides a detailed look at the facility and the festivities surrounding its opening.

 

Softball

With a new program often a new facility follows. That’s the case with Montana as a $1 million stadium will built before the department’s inaugural softball season begins next year.

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Which Final Four Team Does Twitter the Best?

Twitter_logo_blueThe college basketball season reaches its pinnacle over the next few days with the Final Four on Saturday and the National Championship on Monday. In addition to final practices and traveling to Dallas, intercollegiate athletic departments have been busy pumping out school spirit via social media.

Perhaps in no industry is Twitter as important as sports. According to Nielsen, who launched Nielsen Twitter TV Ratings in the fall of 2013, 50 percent of all tweets about television in 2013 were about sports events. In addition, sporting events accounted for 12 of the top 20 most-tweeted-about television broadcasts.

It comes as no surprise then that every major intercollegiate athletic program is on Twitter. Indeed, most departments have multiple Twitter accounts – one for each sport and one for the entire department. For Florida, Kentucky, UConn, and Wisconsin, their men’s basketball accounts have been in overdrive throughout March Madness, but particularly since their teams secured spots in the Final Four last weekend.

So, who’s doing it best?

Keep reading….

March Madness Fans Seriously Love Tweeting

While the Dayton Flyers have been flying past the competition to make it to the Elite 8, their fans have been flying to Twitter to tweet about all the Madness. According to Nielsen Twitter TV Ratings, 143,000 unique users tweeted about the Dayton upset of Stanford on March 27. These 231,000 total tweets were seen by an unique audience of 5.3 million people, generating 32.3 million Twitter TV impressions.

In fact, on March 27, the top four tweeted about sporting events were all four NCAA March Madness Men’s Basketball games. The only non-NCAA sporting event that made it into the daily top five was the Washington Nationals and New York Mets pre-season baseball game.  Despite making it into the top five, the Nationals-Mets game was tweeted about far less than any of the either games with roughly 110,000 less tweets and 64,000 less unique authors than the San Diego State vs. Arizona game, which was the fourth most tweeted about sporting event that day.

For the week ending March 23, which saw 52 NCAA Men’s Basketball games played, 9 out of the Top 10 tweeted about sporting events were all March Madness matchups. The only non-March Madness game cracking the Top 10 that week was the Real Madrid CF vs. FC Barcelona soccer match on March 23, which came in at number seven. The most tweeted about game that week was the takedown of the Duke Blue Devils by the Mercer Bears. Upwards of 473,000 unique users tweeted 895,000 times about the upset. This produced an unique audience of about 7.8 million viewers and 80.2 million Twitter TV impressions. The next closest game was the Kentucky vs. Wichita State matchup which saw 304,000 unique users tweet 665,000 times about the game. The top four tweeted about events that week (including the two aforementioned, Dayton vs. Ohio State, and Dayton vs. Syracuse) all had more tweets that were tweeted by a larger amount of unique users than the Dayton vs. Stanford game on March 27.

Nielsen Twitter TV Ratings were first introduced in October 2013. They measures the total activity and reach of TV-related chatter on Twitter and are built on the SocialGuide platform. Unique authors are accounts that have sent out at least one tweet relating to a specific TV program or sporting event. Additionally, impressions are the number of times any of those tweets were seen while the unique audience is calculated as the total number of distinct Twitter accounts that garnered at least one impression of one or more different Tweets credited to a specific episode or sporting event. All the statistics for these games are credited to Nielsen SocialGuide.

The latest news and original analysis on the business of college sports…