Tag Archives: University of Florida

Everything You Ever Wanted to Know About Florida’s Football Revenue and Expenses

Because I know how much you all hate the Department of Education financial numbers, and because I strive to give you what you want, I’ve begun amassing budgets and audited financial statements from universities.

Today I have the audited financial statements for the University of Florida’s athletic department. I’ll be covering a variety of interesting information from these over the coming days and weeks, but let’s start with what I know you all care about the most: football.

Some basics to get started. Football brought in 57% of all revenue received by the athletic department in fiscal year 2010 (which would be the 2009 football season). The next largest contributor was Royalties and Sponsorships at 15 percent. Next is something I try to stress on this site all the time. Football revenue does not sit in a vault marked “Football Only”. It is used to fund as many other areas of the athletic department as possible. Accordingly, just 19% of total expenses in the athletic department were for the football program, despite bringing in more than half of all revenue. Remember, rarely do sports other than football and men’s basketball turn a profit. For example, at Florida, football revenue accounted for 86% of all revenue generated by sports at Florida in 2009-2010. Thus, profits from football must be used to support sometimes dozens of other sports.

So where does the money come from and where does it go? As you’ll see below, the majority of money comes from boosters and fans. Although SEC distributions for television, bowls, and the SEC Championship Game total over $13 million, they account for just 21% of all revenue generated by the football program. Booster contributions, luxury seating and suites account for just shy of half of all football revenue.

Here’s the full breakdown of all football operating revenue from the 2009 season:

Home Games  
Arkansas $2,365,600.00
Tennessee $2,586,182.00
Vanderbilt $2,350,162.00
Florida State $2,523,240.00
Troy State $2,314,012.00
Charleston Southern $2,322,270.00
Florida International $2,353,662.00
Subtotal Home Games $16,815,128.00
Georgia (net) $1,888,224.00
Sales Tax -$1,294,805.00
Subtotal Games Revenue $17,408,547.00
Other Football Revenue  
SEC Television $9,098,162.00
Sec Bowl Distribution $2,208,661.00
SEC Surplus Distribution $801,992.00
SEC Championship Game  $1,211,858.00
Ticket-Related Booster Contributions $15,029,567.00
Gator Suites $3,434,004.00
Gator Dens $900,000.00
Luxury Seating $11,825,723.00
Gator Booster Contributions $9,502.00
Coaches Clinic $8,820.00
Spring Game $82,935.00
Subtotal Other Football Revenue $44,611,224.00
Bowl Revenue $1,931,800.00
TOTAL $63,951,571.00

Total operating expenses for the athletic department total $105.2 million. Thus football revenue only covers 60% of the athletic department’s expenses. On top of not being able to pay just football players because of Title IX issues, there’s also the issue of how you fund the rest of the athletic department. Do you up student fees and ask non-athletes to help pay the athletes? Do you ask boosters for more money? Do you ask the taxpayers for more? Do you cut non-revenue producing sports, which let’s face it, would be men’s non-revenue producing sports because few schools, if any, would risk cutting a woman’s sport alone and facing a possible Title IX suit. I’m not saying a school like Florida can’t come up with the funds to pay players (although they’re one of just 22 I think could even consider it), I’m just saying it’s more complicated than most realize.

Back to the topic at hand. What do Florida’s football expenses look like? I’ll give you the full line-by-line detail after the jump, but wanted to point out a few things first. Since 2005, Florida’s football expenses have increased by 52 percent. However, football revenue has increased by 54%, so they’re allowing revenue to grow at a slightly faster rate than expenses. And again, although football revenue accounts for 57% of all revenue in the athletic department, only 19% of all expenses are football-related.

In the end, football generated a profit of $44,244,129. The total operating expenses for all sports at Florida was $40,129,000 (total athletic department expenses are much higher at $105,236,000). Like I’ve said before, a successful football program funds all other sports.

Follow the link to see the full expense chart for Florida football for the 2009 season…. Continue reading Everything You Ever Wanted to Know About Florida’s Football Revenue and Expenses

Which SEC Alumni Have the Deepest Pockets?

I’ve shown you which SEC schools are making the most from football, but which athletic departments are making the most from donor contributions?

  School Contributions % of Total Revenue
1 University of Florida $39,350,660.00 34%
2 Louisiana State University $38,255,521.00 34%
3 University of Alabama $33,739,056.00 26%
4 Auburn University $29,731,122.00 32%
5 University of Tennessee $27,936,952.00 24%
6 University of Georgia $27,354,228.00 30%
7 University of South Carolina $23,987,283.00 30%
8 University of Kentucky $13,161,669.00 17%
9 University of Arkansas $13,124,754.00 17%
10 University of Mississippi $5,375,438.00 12%
11 Mississippi State University $0.00 0%

Note that Vanderbilt’s numbers are not available because it is a private institution and not subject to open records requests.

I’m guessing one of the first things you noticed was Mississippi State not showing any contributions for the 2009-2010 school year. I spoke with Steve Corhern, the Assistant AD for Business Operations at Mississippi State University, and asked why they had shown contributions in past years but not in 2009-2010. Turns out it’s good news: Continue reading Which SEC Alumni Have the Deepest Pockets?

Who’s Making Money in SEC Football?

Is your team turning a profit in its athletic department? Is it spending in line with its revenue? Could this have any effect on performance on the field? Thanks to a federal statute requiring all colleges and universities that receive Title IV funding (federal student aid) to report the financials for their athletic department, I have the answers for you. (See the Note at the end for more information on this data.)

First, let’s take a look at how the schools rank in terms of revenue for just the football program. For added comparison, I have put each school’s stadium capacity next to their name, since that would have a direct effect on their ability to bring in revenue:

    Stadium Capacity Football Revenue
1 Univ. of Alabama 101,821 $71,884,525.00
2 Univ. of Georgia 92,746 $70,838,539.00
3 Louisiana State Univ. 92,400 $68,819,806.00
4 Univ. of Florida 88,548 $68,715,750.00
5 Auburn Univ. 87,451 $66,162,720.00
6 Univ. of South Carolina 80,250 $58,266,159.00
7 Univ. of Tennessee 102,037 $56,593,946.00
8 Univ. of Arkansas 76,000 $48,524,244.00
9 Univ. of Kentucky 67,606 $31,890,572.00
10 Univ. of Mississippi 60,580 $28,409,774.00
11 Mississippi State Univ. 55,082 $14,551,275.00
12 Vanderbilt Univ. 41,448 $14,152,061.00

I’m sure it comes as no surprise to see perennial contenders like LSU, Florida and Alabama at the top. 

Now let’s take a look at who the big spenders are: Continue reading Who’s Making Money in SEC Football?