As I continue to write about the financial aspect of college athletics, I find myself wondering about things like how much money plays a role in winning. Is there one place where you can spend more money and increase your odds of competing for a championship? Or is the Athletic Director more of a conductor choosing which instruments to highlight and when in order to produce the best sounding symphony?
I thought it would be interesting to see how much spending on recruiting plays a role in football success. The numbers reflect recruiting expenses for the 2009-2010 school year.
One thing to note is that recruiting dollars are not broken down by sport, so the numbers you see below reflect the total amount spent on recruiting for all male athletes. Since football has the largest recruiting class and we can safely presume most schools spend the majority of their recruiting dollars on football, I think the numbers still paint an interesting picture.
Below you will see recruiting dollars spent during the 2009-2010 school year for each school in the 2010 BCS final standings, when presumably the athletes recruited with 2009-2010 dollars were then members of the team:
|School||Recruiting Expenses||% of Total Expenses|
Boise State is spending the paltry sum of $158,355, which is just 25% of the average. Only 26 of the 115 on the Broncos 2010 roster hailed from Idaho, with a huge percentage coming from as far away as California and Texas. Impressive that Boise State recruits so well on such a limited budget.
As an interesting side note, Boise State spends nearly as much on female recruiting as male, with female recruiting costs coming in at $123,287. That’s 44% of the total recruiting expenditures. Compare that to the leader for male recruiting expenses on this chart, Alabama, who only spends 26% of their recruiting expenditures on female recruiting. To complete the data needed for comparison, Alabama has 10 women’s teams and Boise State has 9 (with all track-related sports combined into one in each total).
The other thing that stood out to me was that Utah spent above average in terms of the percent of their total expenses advanced towards recruiting. In fact, they rank fourth overall in terms of percentage of total expenses spent on male recruiting. I was also surprised to see Ohio State and Michigan State from the Big Ten spending so much less than Alabama, Arkansas and Auburn from the SEC. The latter three make up the top three spenders overall on the list. Did this help them in their quest to move from a non-AQ conference to an AQ conference?
What surprised you from this list? If your school is on this list, how do you feel about what’s being spent on recruiting?
I’ve shown you which SEC schools are making the most from football, but which athletic departments are making the most from donor contributions?
|School||Contributions||% of Total Revenue|
|1||University of Florida||$39,350,660.00||34%|
|2||Louisiana State University||$38,255,521.00||34%|
|3||University of Alabama||$33,739,056.00||26%|
|5||University of Tennessee||$27,936,952.00||24%|
|6||University of Georgia||$27,354,228.00||30%|
|7||University of South Carolina||$23,987,283.00||30%|
|8||University of Kentucky||$13,161,669.00||17%|
|9||University of Arkansas||$13,124,754.00||17%|
|10||University of Mississippi||$5,375,438.00||12%|
|11||Mississippi State University||$0.00||0%|
Note that Vanderbilt’s numbers are not available because it is a private institution and not subject to open records requests.
I’m guessing one of the first things you noticed was Mississippi State not showing any contributions for the 2009-2010 school year. I spoke with Steve Corhern, the Assistant AD for Business Operations at Mississippi State University, and asked why they had shown contributions in past years but not in 2009-2010. Turns out it’s good news: Read the rest of this entry
Is your team turning a profit in its athletic department? Is it spending in line with its revenue? Could this have any effect on performance on the field? Thanks to a federal statute requiring all colleges and universities that receive Title IV funding (federal student aid) to report the financials for their athletic department, I have the answers for you. (See the Note at the end for more information on this data.)
First, let’s take a look at how the schools rank in terms of revenue for just the football program. For added comparison, I have put each school’s stadium capacity next to their name, since that would have a direct effect on their ability to bring in revenue:
|Stadium Capacity||Football Revenue|
|1||Univ. of Alabama||101,821||$71,884,525.00|
|2||Univ. of Georgia||92,746||$70,838,539.00|
|3||Louisiana State Univ.||92,400||$68,819,806.00|
|4||Univ. of Florida||88,548||$68,715,750.00|
|6||Univ. of South Carolina||80,250||$58,266,159.00|
|7||Univ. of Tennessee||102,037||$56,593,946.00|
|8||Univ. of Arkansas||76,000||$48,524,244.00|
|9||Univ. of Kentucky||67,606||$31,890,572.00|
|10||Univ. of Mississippi||60,580||$28,409,774.00|
|11||Mississippi State Univ.||55,082||$14,551,275.00|
I’m sure it comes as no surprise to see perennial contenders like LSU, Florida and Alabama at the top.
Now let’s take a look at who the big spenders are: Read the rest of this entry