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Name, Image & LikenessMore Name, Image & Likeness

Oklahoma Collectives Crimson and Cream, Strengthening Oklahoma Announce Merger

Under the merger, the collectives will take the Crimson and Cream name and will...

Upper Deck President Jason Masherah Discusses Brand’s Approach to NIL Partnerships

Masherah says that for high school and college deals, "it’s all about the potential...

Hyatt Times Two: World of Hyatt Partners With Tennessee Receiver Jalin Hyatt

World of Hyatt will provide gift cards to the Volunteers' families for their bowl...

Oregon State Defensive Back Alex Austin’s Overcoming Adversity Scholarship Fund Selects Three Winners

Austin saw a scholarship as an opportunity to leverage NIL to make a difference...

FinanceMore Finance

Big 12 Conference Forms Business Advisory Council to Guide Strategy

The council is the latest in a flurry of exciting developments for the Big...

College Football Coaching Salaries: Atlantic Coast Conference

The Atlantic Coast Conference held its ground in the major realignment shifts in the...

College Football Playoff trophy College Football Playoff trophy

College Football Playoff Payouts: 2014-2020

Payouts totaled nearly $2.7 billion.

collegiate tennis cuts collegiate tennis cuts

St. Thomas Becomes Latest to Cut Tennis Programs

University of St. Thomas became the latest Division I program to cut tennis, eliminating...

FacilitiesMore Facilities

Trevor Bechtold on NIL and athletic faciltiies Trevor Bechtold on NIL and athletic faciltiies

How NIL is Impacting Facilities Projects

Facilities projects are already being adapted due to NIL demands

Scott Nestler SafeSeating Solutions Scott Nestler SafeSeating Solutions

A Seating Solution for Reduced Capacity

An easy solution to comply with capacity restrictions.

Facilities Construction and Planning During COVID-19 Pandemic

How have facilities projects been impacted by the pandemic?

BCS Facilities Roundup – Feb 2020

The latest news and notes.

SponsorshipMore Sponsorship

Goodyear Cotton Bowl title sponsorship renewed Goodyear Cotton Bowl title sponsorship renewed

Goodyear Renews Cotton Bowl Title Sponsorship

Goodyear renewed its title sponsorship in a multiyear agreement

Dos Equis wedding at Kyle Field at Texas A&M Dos Equis wedding at Kyle Field at Texas A&M

Dos Equis Sponsors Wedding At Kyle Field On Game Day

Dos Equis activated its sponsorship at Texas A&M with a tailgate wedding

DEWALT sideline branding at Minnesota DEWALT sideline branding at Minnesota

DEWALT Dominating the Sidelines of 25 College Football Programs in 2021

Teams from five conferences are involved in the deals.

Dos Equis college football commercial still shot Dos Equis college football commercial still shot

Dos Equis Expands College Football Commitment

New ad spots and tailgating partnership are highlights of new brand initiatives.

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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.