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Name, Image & LikenessMore Name, Image & Likeness

Buick Partners With Five College Basketball Stars in “See Her Greatness” Campaign

Before the start of March Madness, Buick created a campaign called “See Her Greatness,"...

MarketPryce Partners With UCLA Women’s Basketball Team Through TikTok Challenge

As a part of the deal, the Bruins were split into two teams for...

Pringles Launches Pringles NIL March Mustache Collection

As a part of the deal, Pringles has released limited-edition cans highlighting four different...

Kentucky Wildcats forward Oscar Tshiebwe Kentucky Wildcats forward Oscar Tshiebwe

How Can International Athletes Get NIL Deals? Here’s How to Do It Safely

From passive income to the pursuit of O-1 visas, more NIL avenues are opening...

FinanceMore Finance

Big 12 Conference Forms Business Advisory Council to Guide Strategy

The council is the latest in a flurry of exciting developments for the Big...

College Football Coaching Salaries: Atlantic Coast Conference

The Atlantic Coast Conference held its ground in the major realignment shifts in the...

College Football Playoff trophy College Football Playoff trophy

College Football Playoff Payouts: 2014-2020

Payouts totaled nearly $2.7 billion.

collegiate tennis cuts collegiate tennis cuts

St. Thomas Becomes Latest to Cut Tennis Programs

University of St. Thomas became the latest Division I program to cut tennis, eliminating...

FacilitiesMore Facilities

Los Angeles Nears Debut as CFP National Championship Host, With Houston, Atlanta and Miami Next in Line

The list of upcoming CFP National Championship sites is a mix of familiar and...

Trevor Bechtold on NIL and athletic faciltiies Trevor Bechtold on NIL and athletic faciltiies

How NIL is Impacting Facilities Projects

Facilities projects are already being adapted due to NIL demands

Scott Nestler SafeSeating Solutions Scott Nestler SafeSeating Solutions

A Seating Solution for Reduced Capacity

An easy solution to comply with capacity restrictions.

Facilities Construction and Planning During COVID-19 Pandemic

How have facilities projects been impacted by the pandemic?

SponsorshipMore Sponsorship

Michigan Announces Co-Branding NIL Initiative With LEARFIELD Allied

This incorporation will allow official partners to combine the University of Michigan’s official marks,...

Goodyear Cotton Bowl title sponsorship renewed Goodyear Cotton Bowl title sponsorship renewed

Goodyear Renews Cotton Bowl Title Sponsorship

Goodyear renewed its title sponsorship in a multiyear agreement

Dos Equis wedding at Kyle Field at Texas A&M Dos Equis wedding at Kyle Field at Texas A&M

Dos Equis Sponsors Wedding At Kyle Field On Game Day

Dos Equis activated its sponsorship at Texas A&M with a tailgate wedding

DEWALT sideline branding at Minnesota DEWALT sideline branding at Minnesota

DEWALT Dominating the Sidelines of 25 College Football Programs in 2021

Teams from five conferences are involved in the deals.

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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.