Five Strategies to Recruit and Retain College Athletes
There are many factors involved in a student’s decision when it comes to choosing a school to continue their athletic career. Geography, climate, distance from…
College Athletic Departments Are Adding a New Line to the Facilities Budget: Game-Day Internet
By Carter QuinnCollege athletics has entered another cycle of stadium and arena construction. UCF broke ground in December 2024 on the $88 million Roth Tower addition at…
Sports Betting Is Now a Fixture in College Athletics
By Carter QuinnBetting on college sports has moved out of the shadows and into the spotlight. Since the Supreme Court struck down PASPA in 2018, legal wagering…
Auburn Athletes Will Land NIL Deals to Promote the Aflac Kickoff Game
By Kristi DoshFor the first time, college athletes will have the opportunity to earn NIL compensation as part of a neutral-site college football game. As part of…
College Sports Commission Releases July 2026 Report on NIL Deals
By Kristi DoshThe College Sports Commission released a new NIL Data Report with figures current as of July 1, 2026. As a reminder, the thresholds for CSC…
NIL and the Transfer Portal Were Supposed to Help Offenses. Matt Patricia Found the Defensive Advantage.
By Carter QuinnWhen name, image, and likeness rules arrived and the transfer portal opened wide, the conventional wisdom formed quickly and with some justification. Offensive skill positions…
How Athletes Can Incorporate NIL Experience on a Resume
By Kristi DoshMany college athletes lack the internship or traditional job experience of their peers. However, the NIL era has given athletes opportunities to learn video editing,…
Why College Football Sponsorship Money Is Moving Into a Digital Partner Era
By Carter QuinnFor most of the modern era, the sponsorship machine behind college football ran on a predictable set of logos. Apparel deals with Nike, Adidas, and…
How Sportsbook Brands Are Reshaping College Football Sponsorship Revenue
By Carter QuinnFor years, the money flowing into college football came from a familiar cast of characters. Apparel deals with Nike and Adidas, beverage contracts with Coca-Cola…
The New Era of Digital Partners Reshaping College Football’s Revenue Map
By Carter QuinnCollege football is increasingly partnering with digital-first sponsors, particularly in crypto wagering.
