To kickoff Ohio State Week on the BusinessofCollegeSports.com I want to start by looking at the line item football budget. Check back each day this week for more Ohio State numbers, including recruiting expenses and overall athletic department budget.
Below you’ll see numbers for both the 2010-2011 and 2011-2012 school years. These numbers were obtained directly from the Ohio State University athletic department. Please note this 2011-2012 budget was prepared before the events of this past weekend, so you can expect some changes, especially with regards to coaches salaries. Also, decisions on raises for all personnel have not yet been made.
One thing to note as you take a look is that Ohio State has 7 home games in 2011-2012 compared to 8 in 2010-2011. Interesting to see how that impacts the overall budget both in terms of revenue and expense. Be sure to read after the chart to see how some of these numbers fit into the athletic budget as a whole.
Budget | Budget | ||
2010-2011 | 2011-2012 | ||
REVENUE | |||
Visitor Guarantees | -7,148,050 | -5,923,040 | |
Concessions | 1,960,000 | 1,715,000 | |
Season Tix – Fac/Staff | 6,868,000 | 6,009,500 | |
Season Tix – Students | 5,002,500 | 4,785,000 | |
Public Ticket Sales | 30,310,760 | 25,605,040 | |
Postage & Handling | 0 | 0 | |
Television | 10,700,000 | 11,415,300 | |
Broadcasting | 1,296,050 | 1,246,050 | |
Guarantees | 2,850,000 | 3,909,000 | |
Miscellaneous | 0 | 0 | |
Revenue Total | 51,839,260 | 48,761,850 | |
EXPENSES | |||
A & P | 3,447,937 | 3,707,931 | |
CCS | 97,455 | 109,537 | |
Specials | 331,800 | 322,000 | |
Grad Students | 29,743 | 45,844 | |
Additional Pay | 0 | 0 | |
Student Wages | 32,000 | 32,000 | |
Benefits | 1,208,582 | 1,383,456 | |
Benefits Fee Waivers | 48,000 | 72,000 | |
Clinical Supplies | 112,625 | 47,500 | |
General Supplies | 25,000 | 25,000 | |
Video Supplies | 18,000 | 21,150 | |
Clothing & Equipment | 173,400 | 173,400 | |
Postage | 35,000 | 35,000 | |
Communications | 69,800 | 69,800 | |
Equipment Rep & Maint | 53,000 | 59,300 | |
Building & Grounds Rep & Mnt | 25,000 | 25,000 | |
Equipment Rental | 6,000 | 8,945 | |
Space Rental | 4,500 | 6,300 | |
Copy Services | 27,500 | 27,500 | |
Photo Services | 25,000 | 25,000 | |
Printing | 51,000 | 51,000 | |
Recruiting | 484,000 | 438,500 | |
Misc Travel | 129,500 | 129,500 | |
Team Travel | 750,310 | 890,735 | |
Purchased Services | 85,250 | 85,250 | |
Game Day Expenses | 1,120,000 | 925,000 | |
Dues & Memberships | 1,800 | 1,800 | |
Subscriptions | 2,200 | 2,200 | |
Meals | 470,290 | 462,421 | |
Banquet | 29,000 | 30,875 | |
Lodging | 204,328 | 224,084 | |
Shipping & freight | 0 | 0 | |
Officials | 118,650 | 104,450 | |
Grant In Aid | 3,307,000 | 3,413,000 | |
Capital Equipment | 51,860 | 84,658 | |
Expense Total | 12,575,530 | 13,040,136 | |
Net Profit | 39,263,730 | 35,721,714 |
A few of the categories probably need clarification. A&P is Administration and Professional staff salaries. This category includes the salaries of all coaches. CCS is pay for Civil Service Personnel, who are support staff belonging to a union. Specials can cover a number of items from special event staff to incentives that may be paid to coaches as a part of their contract.
I think it’s interesting to see all the expenses associated with running a top-notch football program like Ohio State’s. I won’t comment on many of the categories, but I wanted to let you see them all. As I noted earlier, Ohio State has one less home game for the 2011 season. Amazing what a difference one game can make. The loss of that one home game costs Ohio State roughly $3 million!
As you can see, the two biggest expenses are salaries and grants-in-aid (payments back to the university for scholarships). Administrative and Professional salaries for football account for 18% of all salaries in that category in the athletic department, and grants-in-aid for football are nearly 22% of all aid granted by the athletic department. Football has the greatest number of athletes participating, so this should be no surprise.
I often hear fans lament the great amount of money spent on football compared to other sports. However, football is the one sport where you can likely spend more to make more. Revenue from football accounts for 73% of all revenue generated by individual sports at Ohio State, and football is one of only two sports who turn a net profit. Later this week I’ll show you how the profit generated by football supports the athletic department as a whole, proving the investment in football is a wise one. Until then, you can read my previous piece on how “other sports” are funded.
Author
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Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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