Connect with us

Basketball

Top 50 Most Profitable FBS Football and Men’s Basketball Programs

Last Updated on December 28, 2011

Over the past week, we’ve posted financials for every football and men’s basketball program in the FBS, with the exception of the military academies. Here are the links: ACCBig XIIBig EastC-USABig TenMACPac-12SEC, Sun Belt, Mountain West and WAC.

Below you will find the top 50 most profitable programs. We’ll post 51-100 later today. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport.

Please read below before viewing the financials.

About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.

There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.

Although far from perfect, this data is the only available data for all Division I programs (with the exception of the military academies). We just want to make you aware of the possible variances and will let you draw your own conclusions.

10-11 Rank09-10 RankSchool10-11 Revenue10-11 Expenses 10-11 Profit 
11University of Texas (Football)$95,749,684$24,507,352$71,242,332
23Penn State Univ. (Football)$72,747,734$19,519,288$53,228,446
32Univ. of Georgia (Football)$74,888,175$22,036,338$52,851,837
46Louisiana State Univ. (Football)$68,510,141$21,492,741$47,017,400
54Univ. of Michigan (Football)$70,300,676$23,552,233$46,748,443
65Univ. of Florida (Football)$72,807,236$26,263,539$46,543,697
77Univ. of Alabama (Football)$76,801,800$31,580,059$45,221,741
812Notre Dame (Football)$68,782,560$25,164,887$43,617,673
98Univ. of Tennessee (Football)$56,831,514$19,135,650$37,695,864
109Auburn Univ. (Football)$76,227,804$39,069,676$37,158,128
1117Univ. of Arkansas (Football)$61,131,707$24,059,193$37,072,514
1210University of Oklahoma (Football)$58,811,324$23,191,402$35,619,922
1313University of Nebraska (Football)$54,712,406$20,147,302$34,565,104
1418Texas A&M (Football)$45,414,074$15,560,216$29,853,858
1516Michigan State Univ. (Football)$45,040,778$17,420,499$27,620,279
1621University of Louisville (Basketball)$40,887,938$13,336,649$27,551,289
1714Ohio State Univ. (Football)$60,837,342$34,373,844$26,463,498
1815Univ. of Iowa (Football)$44,506,832$20,510,807$23,996,025
1911Univ. of South Carolina (Football)$45,464,058$22,482,479$22,981,579
2019Univ. of Kentucky (Football)$34,020,276$14,352,110$19,668,166
2122Univ. of Wisconsin (Football)$43,296,599$23,662,925$19,633,674
2220Oklahoma State (Football)$33,213,396$13,787,271$19,426,125
2327Univ of Washington (Football)$39,405,237$21,306,380$18,098,857
2499Florida State Univ. (Football)$35,870,789$18,689,809$17,180,980
2530Univ. of Illinois (Football)$28,079,694$12,910,507$15,169,187
2629Duke (Basketball)$28,917,329$13,819,529$15,097,800
2726Virginia Tech (Football)$35,083,799$20,009,657$15,074,142
2833Univ of Arizona (Basketball)$21,209,980$6,918,239$14,291,741
2928Clemson Univ. (Football)$31,730,042$17,992,943$13,737,099
3025Univ. of Minnesota (Football)$30,524,945$16,985,182$13,539,763
3131North Carolina (Basketball)$19,672,012$6,510,942$13,161,070
3234Ohio St. (Basketball)$17,020,807$5,251,724$11,769,083
3348Univ of Southern California (Football)$31,148,724$19,423,723$11,725,001
3441Syracuse University (Basketball) $19,017,231$7,532,455$11,484,776
3551Univ. of North Carolina (Football)$26,385,760$15,050,721$11,335,039
3637Arizona State (Football)$27,842,879$16,564,598$11,278,281
3776Mississippi State Univ. (Football)$22,575,985$11,766,024$10,809,961
3838Texas Tech (Football)$26,569,287$15,788,943$10,780,344
3923Univ. of Mississippi (Football)$28,515,471$17,764,174$10,751,297
4036North Carolina State (Football)$21,856,742$11,329,718$10,527,024
4190University of Louisville (Football)$25,658,653$15,582,161$10,076,492
4242Wisconsin (Basketball)$16,353,313$6,394,547$9,958,766
4346Indiana (Basketball)$17,804,586$7,945,102$9,859,484
44 Utah (Football)$21,235,202$11,426,280$9,808,922
4543Illinois (Basketball)$15,408,818$5,630,297$9,778,521
4632University of Colorado (Football)$25,955,136$16,308,544$9,646,592
4749Minnesota (Basketball)$15,141,713$5,549,650$9,592,063
4839Univ of Oregon (Football)$27,713,278$18,198,476$9,514,802
4953Oregon State (Football)$21,690,794$12,282,221$9,408,573
5061Iowa State (Football)$21,862,535$12,513,317$9,349,218

We’ve also created a comprehensive chart with comparisons to ’09-’10: Top 50 Most Profitable Programs ’10-’11 (.pdf)

25 Comments

25 Comments

  1. Pingback: 51-100 Most Profitable FBS Football and Basketball Programs «

  2. Pingback: Which Football and Basketball Programs Produce the Largest Profits? «

  3. Pingback: UM football ranks fifth in profits report | Crain’s Detroit Business | News Strom

  4. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley | Personal Branding Blog - Dan Schawbel

  5. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley « Website Opinions « Website Opinions

  6. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley | Money How

  7. Pingback: Stay or Go? Robert Griffin III vs Matt Barkley « Improve Your Reputation « Improve Your Reputation

  8. Pingback: Robbing the Cradle: The Big, Bad Business of College Recruiting « Get Money, Get Paid, Go Play

  9. Pingback: From MIZ to SEC: Missouri football gears up for conference switch | SEC Football

  10. Pingback: Which Schools and Conferences Support Multi-Year Scholarships? «

  11. Pingback: Missouri football gears up for conference switch | SEC Football

  12. Pingback: College Basketball Revenue and Game Attendance «

  13. Pingback: Most Profitable Athletic Departments: ACC «

  14. Pingback: *****The Super, Mega, Huge Big 12 Expansion Thread***** - Page 1370 - CycloneFanatic

  15. Pingback: *****The Super, Mega, Huge Big 12 Expansion Thread***** - Page 1371 - CycloneFanatic

  16. Pingback: Top 50 Most Profitable FBS Programs - CycloneFanatic

  17. Pingback: Economically, We Need Penn State Football - Onward State

  18. Pingback: Kentucky spent 300k on basketball pep rally, but only 336k on football recruiting | Saturday Down South

  19. Pingback: Kentucky spent 300k on basketball pep rally, but only 336k on football recruiting – Georgia – Dawg News

  20. Pingback: College Fooball, Hoops Players Builld Brands; They Should Be Paid — Branding Bricks

  21. Tom Francis

    May 27, 2014 at 11:09 am

    Kristi, also Texas Christian University is not on the list. Something is wrong!

  22. Pingback: bestamp beachman biquintile

  23. Pingback: free instagram followers instantly

  24. Pingback: responsible camorra aircrew

  25. Pingback: affordable seo services in Thailand

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.