With the detailed information on the finances of college sports you receive here at businessofcollegesports.com, it should come as no surprise that BCS football programs are not “fun and games” or “just sports” to administrators and athletic departments. The difference between a winning and a losing football program on a school’s budget is pronounced. Thus, the difference between making the right or wrong coaching hire is as well.
The SEC is one conference, by and large, that has hired the right coaches and those coaches have succeeded. Among 2011 coaching salaries, six SEC coaches rank among the top 11 in the country in compensation (Saban, Miles, Petrino, Richt, Chizik, Muschamp, with Urban Meyer preceding him in high compensation rank). Those coaches have not only led SEC teams to six straight national titles, but those crystal balls, the television contracts, and national reputation of the conference have in turn led to six SEC mens athletic programs with recruiting budgets in excess of one million dollars annually for the 2010-2011 academic years. Success begets success begets even more success.
Yes, one can easily argue the SEC’s unprecedented run of success began with great hires. Hiring the right man is the challenge that faced 13 BCS conference schools this offseason. The coaching climate today is a harsh one. Patience is a word lost in among an administration’s vernacular. The days of the five-year plan are long gone. Turner Gill lost his desk nameplate after just two seasons in Lawrence, Kansas, and 27 out of 120 FBS schools (22.5%) made coaching changes this offseason.
Therefore, it’s only natural I provide you with my hit and miss predictions for each of the 13 BCS schools who have hired a new coach for 2012. A second opinion is provided by friend and fellow sports media colleague, Brent Beaird.
13. Todd Graham – Arizona State
Analysis: Where or where have our principles ventured off to? Used to be that we valued honor and commitment. Yet when a man (term used loosely) like Todd Graham is able to climb the collegiate ranks, one wonders what has happened to “The Golden Rule.” Yes, I’m fully aware that Graham led Rice, a perennial doormat, Rice, to a 7-6 record in 2006. That his 36-17 mark at Tulsa was a marginal uptick over Steve Kragthorpe’s 29-22 in the four years prior there, and finally that his 6-6 standing at Pitt this past season did little to under or overwhelm. Yet I must wonder aloud about the quality of the message we’re sending the very young people that Graham is supposed to be mentoring. What’s being conveyed is that in life, you win at all costs, that you may break protocol if it suits you, that one can show not an ounce of gratitude and/or loyalty yet still find promotion around every corner. Here’s a coach who left Rice only a few days after being rewarded with an extension and a significant raise, who left Pitt after but one season via a text to an assistant coach, who then had to relay the impersonal communication method to the players. I struggle not to stoop to name calling when discussing Graham. I’ve often been told, “You get what you give.” That said, perhaps the nation’s most notorious party school and Todd Graham are a perfect fit. Grade: F Rank: 13/13.
Brent’s Second Opinion: Todd Graham of Arizona State-Graham has a lot of trust to build after leaving two schools in a six-year period after only one year Grade: (D+) Rank: 13/13
12. Bill O’Brien – Penn State University
Analysis: A hearty congratulations is in order to Bill O’Brien, former offensive coordinator of the New England Patriots, for he has managed to significantly out kick his coverage. To use an all-too common analogy, O’Brien represents the “average joe” who just landed a supermodel. Upon witnessing a couple such as this walk into an establishment, everyone in the place is thinking the same thing – “There goes a guy who owns a plane.” But I’m not here to hate. It could work out for the “We Are Penn State-ers” in Happy Valley. I’m just not sure that it will. Penn State managed to find itself in the tenuous position of a “grass is always greener dumper,” failing to realize what it had until it was gone, then in total desperation, accepting the first smiling face that took a flier. This past season, O’Brien was seen throwing a sideline temper tantrum at “The Franchise,” Tom Brady, one in which Brady took the high road but O’Brien’s reputation never fully recovered from. And while his 14 years as an assistant and an offensive coordinator in the college ranks don’t leave his resume bare, of all offensive coordinators either active or inactive with four plus years of experience dating back to 2001, only three have engineered offenses that averaged fewer than 30 points per game. Grade: D+ Rank: 13/14
Brent’s Second Opinion: Bill O’Brien of Penn State-Don’t forget he had 14 years of experience at Georgia Tech, Maryland and Duke. Grade:(C) Rank: 10/13.
11. Tim Beckman – Illinois
Analysis: In the landscape of college football today, seemingly every “have not” football program treks across the desert looking for the next Urban Meyer. And without fail, at introductory press conferences, athletic and PR departments do a yeoman’s job convincing you they’ve found him. For me to offer the full-fledged “Beckman Buy-In,” however, I need a more thorough body of work than what presently appears on Beckman’s resume:
- All of three years of head coaching experience at Toledo.
- A record of 21-16, leaving before the bowl game in ’11.
- Offenses that averaged 33ppg, defenses that gave up 32.
It is the opinion of the author that the MAC and their intra-conference competition provides a level playing field among the 13 member institutions. Therefore, an average coach should win as many as he loses in this league. Beckman’s three-year mark does little to move the proverbial needle, although if one can look past the small sample size, 16-9 in the final two campaigns does offer some hope. Whether Beckman can achieve success in a conference with the history and prestige of the Big 10 is an entirely different and unanswered question. Grade: C Rank: 11/14
Brent’s Second Opinion: Tim Beckman of Illinois-Beckman has valuable coaching experience as the head man at Toledo and from working with Meyer at Bowling Green Grade: (B-) Rank:8/13.
Marc Ryan is a sports talk radio personality in the Florida Panhandle. You can follow him on Twitter: @marcryanonair.
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