Next up in BusinessofCollegeSports.com’s look into the athletic departments with the highest net income is the Pac-12. Yesterday, BusinessofCollegeSports.com showed you net income of athletic departments in the ACC, Big 12 and Big Ten conferences. Today, we’ll wrap up the conferences with the Big East, Pac-12 and SEC. Tomorrow, we will show you the top-50 athletic departments with the highest net income.
The data was obtained from the Department of Education and is for 2010-11. The data from the Department of Education is by no means perfect. Throughout this series, net income was calculated by subtracting the “grand total expenses” from the “grand total revenues” that the athletic department reported to the Department of Education. Expenses in this instance included: head and assistant coach salaries, athletically related student aid, recruiting expenses, operating (game-day expenses) and “not allocated” expenses. The expenses faced by athletic departments, however, may be greater than those reported in this snapshot provided by the Department of Education. For example, an athletic department may have capital expenses outside of those expenses included in the report. This all being said, this data is the only data publicly available for both public and private institutions. Thus, it at least provides some insight into athletic department revenues, expenses, and net income before taking into consideration additional expenses, like capital projects.
|School||Total Athletic Department Revenues||Total Athletic Department Expenses||Net Income|
In 2010-11, seven of the twelve Pac-12 athletic departments generated a positive net income. The five Pac-12 athletic departments which generated zero net income were: Arizona State, Stanford, UCLA, USC and Washington State. Notably, Stanford had the greatest amount of expenses last year in the Pac-12, at $81,125,476.00.
Last year, Oregon generated the greatest amount of revenue of any Pac-12 athletic department with $85,740,068.00. Subsequently, Oregon also enjoyed the greatest amount of net income in the Pac-12 at $16,433,642.00. Four other Pac-12 athletic departments enjoyed net income over $1 million: Arizona, Colorado, Utah and Washington.
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