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Dockers expands collegiate apparel line to 44 schools

Dockers, collegiate apparel, collegiate licensingLast fall, Dockers announced it would launch a line of Game Day Khakis for 10 schools, which expanded to 20 schools earlier this year. Available in three fits – Classic, Alpha and shorts – the line features an internal stamp of the school slogan and an embroidered school logo on the exterior.

Now Dockers is announcing it’s more than doubled its Game Day Khakis line with the addition of 24 more schools.rsz_f14_game_day_new_schools_group

The new schools include:

Auburn University

Clemson University

University of Colorado

University of Connecticut

University of Maryland

University of Miami

University of Mississippi

Oklahoma State University

Texas Tech University

University of Virginia

Georgia Tech

University of California

Purdue University

University of Nebraska

University of Pittsburgh

Boston College

University of Cincinnati

Boise State University

Northwestern University

Brigham Young University

University of South Carolina

Arizona State University

Virginia Tech

Georgetown University

Aggies Dockers

The other 20 schools already in production are:

University of Georgia

University of Illinois

University of Kentucky

Louisiana State University

University of Michigan

University of Minnesota

University of Missouri

Oregon State University

Texas A&M University

Washington State University

University of Alabama

University of Arizona

University of Arkansas

University of Florida

University of Kansas

University of Louisville

University of Oklahoma

Syracuse University

University of Tennessee

University of Wisconsin

Dockers expansion in the college space appears to be a smart move for the company: sales of collegiate-licensed merchandise (of which 65 percent is apparel) are second only to MLB at just under $5.0 billion a year. The NFL and NBA follow, at $3.25 billion and $3.0 billion, respectively. Licensed merchandise sales only accounts for $1.3 billion a year in the NHL and $1 billion in NASCAR.

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About Kristi Dosh

Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
3 Comments

3 Comments

  1. Kevin Tucker

    September 17, 2014 at 1:18 pm

    My ol’ granddad would have loved them for gameday.

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