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Student Athletes Monetizing Their Influence

How can student athletes monetize their influence with NIL rights?

student athletes NIL influencer marketing

I’m joined this episode by Stephanie Stabulis, VP and Senior Strategy Director at HireInfluence, an influencer marketing agency. We talk about the types of opportunities out there for student athletes if they can monetize their name, image and likeness and the role she thinks athletic administrators should play. Stephanie also gives advice on how student athletes can best position themselves to capitalize on these opportunities and also mistakes to avoid.

Linked below are articles I wrote for Forbes and Entrepreneur that included Stephanie and the topics discussed in this podcast:

Marketers Bullish on Monetization Opportunities for NCAA Athletes With NIL Rights (Forbes)

How Student Athletes Can Prepare to Become Entrepreneurs  (Entrepreneur)

You can follow Stephanie on Instagram: @therealstephstabulis. You can also follow HireInfluence on virtually any social media platform: @HireInfluence.

If you’re interested in the book publishing chart I mentioned in the episode, you can view it here.

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About Kristi Dosh

Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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