Stories By Darian Kelly
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/ 4 months agoOregon State Defensive Back Alex Austin’s Overcoming Adversity Scholarship Fund Selects Three Winners
Austin saw a scholarship as an opportunity to leverage NIL to make a difference in the lives of hard-working students.
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/ 4 months agoHasbro Partners with 12 College Athletes For Their NERF BLITZ Campaign
The athletes will participate in a two-leg relay race and receive a NERF Elite 2.0 Motoblitz Blaster.
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Basketball
/ 4 months agoNBCUniversal’s Streaming Platform Peacock Initiates The First NIL Live Sporting Event
The Peacock Classic is unique because it presents the opportunity for the participating players to establish NIL partnerships with the event’s...
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/ 4 months agoMarshall Tight End Devin Miller Lands Dream NIL Opportunity in Deal With Dr. Squatch
With help from MarketPryce, Miller pitched an idea to his "long shot" brand and eventually signed an NIL deal.
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/ 5 months agoFrench’s Inks its First NIL Deal With Tennessee Volunteers’ Hendon Hooker
The standout quarterback will promote the mustard brand with content and through customized Nike Air Force 1 shoes.
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/ 5 months agoBioSteel Makes NIL Headlines by Partnering with Four College Hockey Stars
The deals aim to grow BioSteel's role in women's hockey and promote a growing sport.
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/ 5 months agoMarketPryce Establishes the “MP Content Crew” with Eight College Athletes Across Six Different Sports
The NIL deal will include a three-month pilot program with content featured on MarketPryce's social media.
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Football
/ 5 months agoTommy Brown Becomes the First College Football Underwear Model Through NIL
The 6-foot-7, 300-pound offensive lineman says that “when you have a body this good, you deserve to be paid."
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/ 5 months agoAT&T Steps into the NIL Ring with Tennessee Student-Athletes Deal
Three Lady Volunteer basketball players and Vols quarterback Herndon Hooker are teaming up to promote AT&T's products.
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/ 5 months agoGatorade Signs Anthony Richardson As Its First NIL University of Florida Athlete
Richardson will be a part of Gatorade's "Fuel Tomorrow" campaign and promote the SEC Gameday Challenge.