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Will Aldrich

11 posts

Legal Football

Deion Sanders Agrees to Five-Year, $54 Million Extension at Colorado

Will Aldrich By Will AldrichMarch 28, 20252 min read
Deion%20Sanders%20Agrees%20to%20Five-Year,%20$54%20Million%20Extension%20at%20ColoradoDeion Sanders Agrees to Five-Year, $54 Million Extension at Colorado

The University of Colorado athletics department has made a significant investment in head coach Deion Sanders. Sanders and university officials agreed to a five-year, $54…

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Will Aldrich By Will Aldrich
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Football Name Image & Likeness

Manischewitz Signs Jake Retzlaff, BYU’s First Jewish QB, to NIL Deal

Will Aldrich By Will AldrichDecember 6, 20242 min read
Manischewitz%20Signs%20Jake%20Retzlaff,%20BYU’s%20First%20Jewish%20QB,%20to%20NIL%20DealManischewitz Signs Jake Retzlaff, BYU’s First Jewish QB, to NIL Deal

Brigham Young University’s Jake Retzlaff, the first Jewish quarterback in school history, has inked a name, image, and likeness deal with the kosher food company…

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Will Aldrich By Will Aldrich
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Marketing/PR Name Image & Likeness

Basepath Joins The Collective Association as Founding Member

Will Aldrich By Will AldrichMay 15, 20242 min read
Basepath%20Joins%20The%20Collective%20Association%20as%20Founding%20MemberBasepath Joins The Collective Association as Founding Member

Basepath, an NIL operations software that helps streamline college athletes’ communications with brands, has joined The Collective Association.

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Will Aldrich By Will Aldrich
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Name Image & Likeness

Basepath Selected as Software Provider for Teplitzky Management Group

Will Aldrich By Will AldrichMay 14, 20242 min read
Basepath%20Selected%20as%20Software%20Provider%20for%20Teplitzky%20Management%20GroupBasepath Selected as Software Provider for Teplitzky Management Group

Teplitzky Management Group, a company that helps college athletes market themselves through NIL, has named Basepath its official service provider.

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Will Aldrich By Will Aldrich
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Name Image & Likeness

Ohio State Transfer QB Julian Sayin Signs With Panini America

Will Aldrich By Will AldrichFebruary 1, 20242 min read
Ohio%20State%20Transfer%20QB%20Julian%20Sayin%20Signs%20With%20Panini%20AmericaOhio State Transfer QB Julian Sayin Signs With Panini America

Just weeks after settling into his new home on the campus of Ohio State University, five-star transfer quarterback Julian Sayin announced his first major name, image, likeness deal.

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Will Aldrich By Will Aldrich
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Licensing Name Image & Likeness

The Grove Collective Partners With Basepath

Will Aldrich By Will AldrichDecember 1, 20232 min read
The%20Grove%20Collective%20Partners%20With%20BasepathThe Grove Collective Partners With Basepath

The Grove Collective, an NIL collective that works to compensate University of Mississippi college athletes, has teamed up with Basepath.

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Will Aldrich By Will Aldrich
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BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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  • College Athletic Departments Are Adding a New Line to the Facilities Budget: Game-Day Internet
  • Sports Betting Is Now a Fixture in College Athletics
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