Caitlin Clark Breaks Scoring Record, Becomes Top-Selling NIL Athlete

Following her performance against Michigan last Thursday, Iowa Hawkeyes senior Caitlin Clark is now the NCAA women’s all-time points record holder. She has also become Fanatics’ top-selling name, image, and likeness athlete.

Clark’s long-range shooting accuracy helped her score 3,569 career points in 126 games, surpassing Kelsey Plum’s previous record of 3,527 career points in 139 games. With 13 fewer career games than Plum, Clark’s talent is historical. 

Since her freshman season, Clark has progressed towards breaking this record. The point guard went from averaging 26.6 points per game as a freshman to averaging 32.1 points per game this season. Last Thursday, Clark achieved a career-high 49 points in one game. Clark is known for her “logo 3-pointers” where she shoots from the center court logo.

The all-time NCAA basketball scoring record is held by Pete Maravich, a former Louisiana State University player and basketball Hall of Famer. Maravich only played three seasons at LSU, averaging 44.2 points per game and setting the record at 3,667 career points. Clark can break Maravich’s record to become the record holder over her next few games.

With NIL sponsorships from State Farm, H&R Block, Nike, Gatorade, and many more, Clark’s estimated NIL value is $910,000 after experiencing a $93,000 increase following her record-breaking game.

Surpassing Colorado quarterback Shedeur Sanders in total sales, Clark has taken over the position of the top-selling athlete in the NIL era. After setting the scoring record, Nike dropped a t-shirt with the slogan “You break it, you own it” in response to her performance.

Fanatics announced that more Clark-branded merchandise was sold in less than 24 hours after the record-breaking game than any other men’s or women’s NIL-era college athlete across all sports since Fanatics began selling athlete-branded merchandise in 2022.

The Hawkeyes will take on Indiana, Illinois, Minnesota, and Ohio State to finish their regular season before making a run at the program’s first National Championship.


  • Hailey Rissinger

    Hailey is a Sport Management graduate student at the University of Florida, specializing in Sport Law and seeking a certificate in Social Media. As a former Division I collegiate athlete, Hailey has a passion for helping athletes experience success on and off the field. Hailey is working toward a career in the NIL industry, helping athletes profit off of their Name, Image, and Likeness through developing their personal brand.

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