By Last Updated on June 5, 2014
Matchup 1: 1 Wichita State vs. 16 Cal. Poly
| Wichita State(@GoShockers) | Cal Poly (@CalPolyMBB) | |
| # of Followers | 16.4K | 1069 |
| # of Tweets | 15.5K | 409 |
| Klout Score | 68 | 50 |
| PeerReach Score (Sports) | #21,418 | #35,000 |
| PeerReach Score (Basketball) | N/A | N/A |
| Social Authority Score | 74 | 17 |
As much as I am in love with the Wichita State Athletic’s Twitter handle (lots of retweets, organic tweets, pictures, and great hashtags) and its overall Social Media presence, including its own YouTube Channel, it would be unfair if I gave it the win since I have been very biased against schools without accounts just for the Basketball team. Kudos to Cal Poly, though, since after its win, it has gained almost 200 followers and increased its Klout score by 1.
Winner: Cal Poly
Matchup 2: 8 Kentucky vs. 9 Kansas State
| Kentucky(@KentuckyMBB) | Kansas State(@KStateSports) | |
| # of Followers | 63.9K | 42K |
| # of Tweets | 3,595 | 14.6K |
| Klout Score | 70 | 67 |
| PeerReach Score (Sports) | #20,441 | #5,882 |
| PeerReach Score (Basketball) | N/A | N/A |
| Social Authority Score | 66 | 73 |
Once again, with Kansas State, we have a team that is doing great things with social media overall, with accounts on Facebook, Twitter, Pinterest, Instagram, and Youtube; yet, they do not have a dedicated Twitter handle for the Men’s Basketball team. Despite this, Kentucky’s account still has more followers and a higher Klout score, even though its account is only dedicated to the Men’s Basketball team.
Winner: Kentucky
Matchup 3: 5 St. Louis vs. 12 N.C. State
| St. Louis(@SaintLouisMBB) | NC State (@PackMensBball) | |
| # of Followers | 6,999 | 28.7K |
| # of Tweets | 2,242 | 8,440 |
| Klout Score | 64 | 70 |
| PeerReach Score (Sports) | #20,300 | #13,512 |
| PeerReach Score (Basketball) | N/A | #2,901 |
| Social Authority Score | 55 | 66 |
Saint Louis’s Twitter presence cannot compete with N.C. State’s. Additionally, since its win, N.C. State has increased its Twitter followers by roughly 400, increased its Klout score by 1, and gone up 10 spots in popularity in the Sports PeerReach group.
Winner: N.C. State
Matchup 4: 4 Louisville vs. 13 Manhattan
| Louisville(@GoCards) | Manhattan(@GoJaspers) | |
| # of Followers | 42.8K | 3,711 |
| # of Tweets | 5,328 | 8,910 |
| Klout Score | 67 | 63 |
| PeerReach Score (Sports) | #3,850 | #36,927 |
| PeerReach Score (Basketball) | N/A | N/A |
| Social Authority Score | 70 | 46 |
These two teams catch a break because neither one of them has an account dedicated to the Basketball team. As a result, when comparing the Twitter accounts of the Athletic programs as a whole, Louisville easily wins this matchup. An interesting thing to note: Both teams have the a similar Twitter Name – “@Go(Team Mascot)”
Winner: Louisville
Matchup 5: 6 UMass vs. 11 Tennessee
| UMass(@UMassAthletics) | Tennessee(@Vol_Hoops) | |
| # of Followers | 11.5K | 37K |
| # of Tweets | 27K | 11.9K |
| Klout Score | 63 | 70 |
| PeerReach Score (Sports) | #25,793 | #5,466 |
| PeerReach Score (Basketball) | N/A | #2,310 |
| Social Authority Score | 70 | 75 |
Unfortunately, once again, without a dedicated Basketball account, UMass is another one of those teams that just cannot compete in this bracket. Since its First Four win, Tennessee has increased its followers and Klout score by 1, which has also been the case with other First Four game winners.
Winner: Tennessee
Matchup 6: 3 Duke vs. 14 Mercer
| Duke(@Duke_MBB) | Mercer(@MercerMBB) | |
| # of Followers | 48.2K | 1,239 |
| # of Tweets | 8,306 | 1,057 |
| Klout Score | 72 | 60 |
| PeerReach Score (Sports) | #4,660 | N/A |
| PeerReach Score (Basketball) | #1,568 | N/A |
| Social Authority Score | 73 | 24 |
Duke is clearly not just dominant on the court – it has also found a way to create a great Twitter presence for itself with tens of thousands of followers, and high Klout and Social Authority Scores. One thing I do like about Mercer’s Twitter account, though, is its use of #MercerMadness and #OurYear.
Winner: Duke
Matchup 7: 7 Texas vs. 10 Arizona State
| Texas(@TexasMBB) | Arizona State(@SunDevilHoops) | |
| # of Followers | 14.5K | 5,117 |
| # of Tweets | 4,996 | 7,648 |
| Klout Score | 68 | 65 |
| PeerReach Score (Sports) | #8,774 | #43,516 |
| PeerReach Score (Basketball) | #2,361 | N/A |
| Social Authority Score | 64 | 43 |
Even though Arizona State has over 2500 more tweets than Texas does, Texas wins in every other category, with landslide victories in number of followers, PeerReach group popularities, and Social Authority score. If Arizona State can get the upset on the court, I will be intrigued to see how their Twitter presence is affected.
Winner: Texas
Matchup 8: 2 Michigan vs. 15 Wofford
| Michigan(@UMichBball) | Wofford(@WoffordTerriers) | |
| # of Followers | 101K | 4,127 |
| # of Tweets | 11.3K | 6,610 |
| Klout Score | 79 | 61 |
| PeerReach Score (Sports) | #3,048 | #11,100 |
| PeerReach Score (Basketball) | #1,703 | N/A |
| Social Authority Score | 81 | 52 |
Michigan has some of the best statistics we’ve seen in this bracket to date. I can definitely see it going deep into the tournament, if not winning it all!
Round 3 Matchups
Matchup 1: 16 Cal Poly vs. 8 Kentucky
Matchup 2: 12 N.C. State vs. 4 Louisville
Matchup 3: 11 Tennessee vs. 3 Duke
Matchup 4: 7 Texas vs. 2 Michigan
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