Marketing/PR
‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco
This isn't your normal naming rights deal.
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Football
/ 1 year agoRedskins Name Change: What Washington and Dan Snyder Can Learn from Miami (OH)
Miami (OH) has already laid out a playbook for Washington.
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Marketing/PR
/ 1 year agoNFL Draft Experience Proves Football Student Athlete Value
Behind the money NFL Draft prospects made on social.
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Marketing/PR
/ 1 year agoBehind Nebraska’s Partnership With Opendorse
Behind the scenes of Nebraska's Opendorse partnership
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Football
/ 1 year agoHow UAB is Planning for Football During the Pandemic
Inside UAB's football planning
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Industry
/ 1 year agoThe Inside Story of an Unlikely Bowl Sponsor
Inside the Makers Wanted Bahamas Bowl partnership
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Governance
/ 1 year agoNebraska First To Launch Program To Help Student Athletes Maximize The Value Of Their Individual Brands
A first-of-its-kind program for NIL.
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Governance
/ 1 year agoStudent Athletes Monetizing Their Influence
How can student athletes monetize their influence with NIL rights?
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Marketing/PR
/ 1 year agoWhat Sports Marketing Teaches Us About Marketing Ourselves
Sports marketing and branding expert Tracie Hitz joins the podcast.
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Marketing/PR
/ 2 years agoHow Student Athletes Can Prepare to Become Entrepreneurs
This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective...