From selecting athletes before the tournaments began to signing athletes after they have big games, brands are approaching NIL different during March Madness.
How Brands Are Using The NCAA Tournament To Strike New NIL Deals
By Kristi DoshPosted on By Kristi DoshPosted on Rady Children’s Hospital Partnership to Host Invitational Basketball Tournament
By Natalie LopezPosted on 
Rady Children’s Hospital-San Diego is teaming up with Sports San Diego to host the first of their annual college basketball tournament.
Q&A: Peter Iwuh, CEO & Founder of First Black-Owned NIL Marketing Agency
By Darian KellyPosted on 
Inside the inspiration behind Iwuh’s Tykoon Sports Agency, HBCU athlete representation within NIL and more.
Ally Becomes ACC Official Sponsor With Focus on Women’s Sports
By Darian KellyPosted on 
The collaboration features a media investment of 90 percent in women’s sports, focused on expanding game highlights, branded content, and features across the ESPN networks.
Using Data to Increase Fan Engagement and Revenue
By Kristi DoshPosted on 
Steve Hank has spent his career helping college athletic departments engage fans and increase revenue, and in this podcast he’s sharing what he’s learned.
Choice Hotels and LEARFIELD Partner to Create Eight Dream Experiences for College Football Fans
By John RikerPosted on 
Meeting Alabama coach Nick Saban? Pregame sideline passes at The Big House for a Wolverines game? A “Behind the Scenes with Big Orange” tour of…
