From selecting athletes before the tournaments began to signing athletes after they have big games, brands are approaching NIL different during March Madness.
The collaboration features a media investment of 90 percent in women’s sports, focused on expanding game highlights, branded content, and features across the ESPN networks.
Steve Hank has spent his career helping college athletic departments engage fans and increase revenue, and in this podcast he’s sharing what he’s learned.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.