Marketing/PR
Using Data to Increase Fan Engagement and Revenue
Steve Hank has spent his career helping college athletic departments engage fans and increase revenue, and in this podcast he's sharing what he's learned.
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Football
/ 3 weeks agoChoice Hotels and LEARFIELD Partner to Create Eight Dream Experiences for College Football Fans
Meeting Alabama coach Nick Saban? Pregame sideline passes at The Big House for a Wolverines game? A “Behind the Scenes with...
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Marketing/PR
/ 2 months agoCavinder Sisters Star in Champs Sports’ Back to School “Win Better” Campaign
University of Miami basketball players Haley and Hanna Cavinder will star in Champs Sports “Win Better” campaign in the coming months,...
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Licensing
/ 4 months agoIndiana’s New Deal with Campus Ink Benefits All Its Student Athletes
The new deal will allow all Indiana athletes to create co-branded merchandise.
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Marketing/PR
/ 4 months agoThe Female College Sports Fan: Who is She?
When you think about the stereotypical sports fan, is the first image you see a man? Obviously, we all know there...
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Industry
/ 1 year agoNew Report Shows How Attractive College Sports Fans Are To Brand Marketers
Data shows college sports fans are avid and affluent.
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Marketing/PR
/ 1 year ago‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco
This isn't your normal naming rights deal.
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Football
/ 2 years agoRedskins Name Change: What Washington and Dan Snyder Can Learn from Miami (OH)
Miami (OH) has already laid out a playbook for Washington.
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Marketing/PR
/ 2 years agoNFL Draft Experience Proves Football Student Athlete Value
Behind the money NFL Draft prospects made on social.
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Marketing/PR
/ 2 years agoBehind Nebraska’s Partnership With Opendorse
Behind the scenes of Nebraska's Opendorse partnership