Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
The Cavinder Twins have taken advantage of NIL since its inception, and now they’re taking their momentum beyond graduation to continue their career in content creation.
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.