There’s been a sharp uptick in the number of brands utilizing group licensing to scale their campaigns for gaming tournaments, hair color products, music videos and more.
Over a dozen Ole Miss student-athletes spanning the program’s football, men’s and women’s basketball, baseball and women’s volleyball teams joined forces to help the Mid-South Food Bank as part of the Meals Up initiative with Feeding America.
EA Sports is bringing back its college football video game, and this time athletes will be paid for their NIL. How much did these games generate before?
BE Collective + is a sports marketing agency that facilitates partnerships and bridges the gap for HBCU student-athletes to utilize NIL and corporate connections.
This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
Business of College Sports founder Kristi Dosh is now a partner in NIL Island, founded by former student athlete Leah Clapper.