With parents boasting successful professional careers, it’s no surprise their kids follow suit in athletic ability, resulting in NIL deals with big brands.
In this interview, Boland discusses NIL’s impact on bowl games and the College Football Playoff, the idea of “pay for play,” NIL’s intersection with streaming services and more.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.