The MESA Foundation, the official name, image, and likeness collective of San Diego State University athletics, has made an addition to its operations. The collective…
Panini America, a sports collectibles company, has announced a collaboration with volleyball star Lexi Rodriguez, its first ever female NIL partner athlete.
NAIA Director of Athletics Communications Brad Cygan discusses NIL with national columnist (and the foremost media expert in NIL) Kristi Dosh, from a national landscape…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.