The NIL deal will include a three-month pilot program with content featured on MarketPryce’s social media.
UCLA freshman Kiki Rice is the first college athlete with an NIL deal from Jordan Brand.
The 6-foot-7, 300-pound offensive lineman says that “when you have a body this good, you deserve to be paid.”
New clarifications on the NCAA’s NIL rules provide some do’s and don’ts for institutions going forward.
Three Lady Volunteer basketball players and Vols quarterback Herndon Hooker are teaming up to promote AT&T’s products.
The lobby of the Graduate Ann Arbor is now home to a digital art gallery featuring NFTs in a collaboration between MORE Management, The Bored Ape Yacht Club and current college athletes.