Although car deals have been more plentiful for male athletes, several female athletes have now inked NIL deals for cars.
The reigning Heisman Trophy winner becomes the first collegiate player to join the initiative and announced the partnership via Instagram story.
Basepath has signed four athletes at the launch of its new ambassador program to help improve and grow its software solutions.
A portion of the proceeds from the sale of Ames Lager will go towards the We Will Collective.
Through the deal, Johnson will appear on Panini’s trading cards and other memorabilia and join a roster that includes top-five NBA Draft picks Ausar and Amen Thompson and Dallas Mavericks star Luka Doncic.
Basepath and Athliance are teaming up to improve compliance management in athletic departments with a goal of increasing disclosure rates.