The University of Tennessee’s Volunteer Club has joined a short list of NIL collectives that have entered the alcoholic beverage industry as a way to bolster attention and funds in support of its college athletes.
This collaboration represents a pivotal moment in Kentucky athletics, allowing Kentucky fans to connect with past and present athletes while allowing college athletes to earn compensation through NIL.
The Lady Bruins are taking an 11-day ‘history-making’ international exhibition tour from Senegal to Germany, and Christeen Iwuala used her NIL deal to promote high-quality sleep.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.