Connect with us

Finance

A Five-Year Snapshot of University of South Florida Athletics

As I prepare to go on WTSP in Tampa/St. Pete tonight to talk with my friend Noah Pransky about USF’s student activity fees, I’ve been looking at other USF data. I thought it would be interesting to see how the landscape has changed for them over the past five years. Here goes:

REVENUE 2004-2005 2004-2005 % of Total Revenue 2009-2010 2009-2010 % of Total Revenue Percent Change from 04/05-09/10
Ticket sales $2,975,011.00 14.47% $6,414,049.00 16.37% 115.60%
Student fees $9,183,299.00 44.65% $13,026,289.00 33.24% 41.85%
Guarantees $1,058,491.00 5.15% $1,101,000.00 2.81% 4.02%
Contributions $2,675,193.00 13.01% $2,893,587.00 7.38% 8.16%
Compensation and benefits provided by a third party $13,979.00 0.07% $92,400.00 0.24% 560.99%
Direct state or other government support $0.00 0% $0.00 0% 0.00%
Direct institutional support $1,093,589.00 5.32% $1,158,748.00 2.96% 5.96%
Indirect facilities and administrative support $0.00 0% $0.00 0% 0.00%
NCAA/conference distributions including all tournament revenues $1,426,973.00 6.94% $8,088,819.00 20.64% 466.85%
Broadcast, television, radio, and internet rights $400,000.00 1.94% $588,298.00 1.50% 47.07%
Program sales, concession, novelty sales, and parking $242,773.00 1.18% $334,251.00 0.85% 37.68%
Royalties, licensing, advertisements and sponsorships $1,042,549.00 5.07% $4,935,295.00 12.59% 373.39%
Sports camp revenues $0.00 0% $0.00 0% 0.00%
Endowment and investment income $242,750.00 1.18% $231,633.00 0.59% -4.58%
Other $211,264.00 1.03% $326,570.00 0.83% 54.58%
TOTAL $20,565,871.00   $39,190,939.00   90.56%
           
EXPENSES          
Athletic student aid $3,297,322.00 16.63% $4,873,479.00 12.47% 47.80%
Guarantees $1,134,442.00 5.72% $1,839,385.00 4.71% 62.14%
Coaching salaries, benefits, and bonuses paid by the university and related entities $3,353,353.00 16.92% $7,320,552.00 18.73% 118.31%
Coaching other compensation and benefits paid by a third party $5,915.00 0.03% $66,600.00 0.17% 1025.95%
Support staff/administrative salaries, benefits and bonuses paid by the university and related entities $3,607,678.00 18.20% $6,568,013.00 16.80% 82.06%
Support staff/administrative other compensation and benefits paid by a third party $8,064.00 0.04% $25,800.00 0.07% 219.94%
Severance payments $0.00 0% $266,010.00 0.68% 0.00%
Recruiting $346,804.00 1.75% $570,462.00 1.46% 64.49%
Team travel $1,803,105.00 9.10% $3,514,564.00 8.99% 94.92%
Equipment, uniforms and supplies $497,757.00 2.51% $1,456,716.00 3.73% 192.66%
Game expenses $688,554.00 3.47% $1,380,959.00 3.53% 100.56%
Fund raising, marketing and promotion $791,514.00 3.99% $1,635,221.00 4.18% 106.59%
Sports camps expenses $0.00 0% $0.00 0% 0.00%
Direct facilities, maintenance, and rental $1,972,045.00 9.95% $3,594,608.00 9.20% 82.28%
Spirit groups $88,034.00 0.44% $437,699.00 1.12% 397.19%
Indirect facilities and administrative support $0.00 0% $0.00 0% 0.00%
Medical expenses and medical insurance $299,232.00 1.51% $892,883.00 2.28% 198.39%
Memberships and dues $343,281.00 1.73% $540,666.00 1.38% 57.50%
Other operating expenses $1,586,773.00 8% $4,105,043.00 10.50% 158.70%
TOTAL $19,823,873.00   $39,088,660.00   97.18%

I admittedly don’t have the time this morning to research everything I’d like to, but I’m also limited by the fact that I’ve been unable to get a response from USF. So, here are my initial reactions:

  • Expense growth has outpaced revenue growth by almost 7 percent. That’s never good, but I’m sure the economy is at least partially to blame.
  • Things like student fees and athletic student aid are up, but that’s expected as enrollment grows and tuition increases.
  • Endowment and investment income is down. This may be a product of the economy, but 2009-2010 is the second lowest over the past five years: $242,750 (2004-2005), $211,850 (2005-2006), $230,900 (2006-2007), $332,942 (2007-2008), $390,786 (2008-2009), $231,633 (2009-2010).
  • Conference distributions are up by 467 percent over the past five years. Distributions nearly quadrupled from 04/05 to 05/06 and a new ESPN deal began in 06/07. Watch for television dollars to cause conference distributions to jump again, because the Big East is expected to ink a new deal that will double what they bring in now.
  • The 106% increase in fund raising, marketing and promotion expense seems well spent since royalties, licensing, advertising and sponsorship has increased by over 373 percent.
  • On a related note to the 106% increase in fund raising, marketing and promotion, however, I’m underwhelmed by the mere 8.16% increase in alumni contributions. I checked a couple of other programs in the conference and their increases in alumni contributions over the same time period was far more substantial: Louisville had a 45.82% increase and Rutgers had a whopping 116.34% increase. I also checked some other schools I had laying in front of me, both of which also had far more substantial increases than USF: UCF had a 58.11% increase and Memphis had a 64.38% increase.

Would love to hear from the USF fans out there. What are your thoughts? What do you see in the numbers that I didn’t cover?

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

8 Comments

8 Comments

  1. Pingback: Appearance on WTSP re: USF Student Fees «

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.