Last Updated on January 19, 2012
Over the next few days, BusinessofCollegeSports.com will investigate how much schools spend on recruiting.
Today, recruitment expense data from the ACC, Big East, Big Ten, Big 12 and Conference USA will be posted. Tomorrow, data for the MAC, Pac-12, SEC, Sun Belt, Mountain West and WAC will be posted. On Monday, a spreadsheet listing the top-50 spenders in terms of recruiting will be listed, sorted by total recruitment expense budget, amount spent per team on average and amount spent per player on average.
The data was obtained from the Department of Education. Although this data is not perfect, it is the only data available for both public and private institutions. Furthermore, the data provided is for the 2010-11 school year.
|School||Men’s Sports Recruitment Expenses||Average Per Team||Average Per Athlete|
|School||Women’s Sports Recruitment Expenses||Average Per Team||Average Per Athlete|
In 2010-11, the Big 12 school with the biggest overall recruitment budget for men’s sports was Kansas. Kansas spent $1,033,618.00 in recruiting student-athletes for its men’s teams in 2010-11. Kansas also spent the most, on average, in recruiting for its men’s teams in 2010-11 and the most per each male student-athlete. However, the amount spent to actually recruit individual athletes would be higher than listed in the spreadsheet, as the average calculated took into consideration every male athlete at Kansas, and not solely incoming student-athletes (thus, it took into consideration juniors and seniors in men’s sports programs). The Department of Education does not report how many student-athletes a school recruited in a given year, but rather, provides a lump-sum number of the amount of student-athletes on campus.
The Big 12 school which spent the most on recruiting female student-athletes in 2010-11, was Texas. Texas spent $481,019.00 in recruitment expenses for its women’s sports teams. Subsequently, Texas had the highest average spent in recruiting per team and per student-athlete.