Conference Recruitment Expense Series: Big Ten

Last Updated on January 19, 2012

Next up in’s Conference Recruitment Expense Series is the Big Ten.

Today, recruitment expense data from the ACC, Big East, Big Ten, Big 12 and Conference USA will be posted.  Tomorrow, data for the MAC, Pac-12, SEC, Sun Belt, Mountain West and WAC will be posted.  On Monday, a spreadsheet listing the top-50 spenders in terms of recruiting will be listed, sorted by total recruitment expense budget, amount spent per team on average and amount spent per player on average.

The data was obtained from the Department of Education.  Although this data is not perfect, it is the only data available for both public and private institutions.  Furthermore, the data provided is for the 2010-11 school year.

SchoolMen’s Sports Recruiting ExpensesAverage Per TeamAverage Per Player
Michigan State$653,640.00$65,364.00$1,856.93
Ohio State$782,735.00$52,182.33$1,528.78
Penn State$681,284.00$52,406.46$1,555.44


SchoolsWomen’s Sports Recruiting ExpensesAverage Per TeamAverage Per Player
Michigan State$287,517.00$26,137.91$812.19
Ohio State$351,278.00$21,954.88$745.81
Penn State$446,845.00$37,237.08$1,366.50

The school which spent the most on recruiting for its men’s programs in 2010-11, was Michigan.  Michigan reported total recruitment expenses for its men’s programs of $1,039,948.00. 

However, Michigan did not have the highest recruitment expense average for its men’s teams.  The highest recruitment expense amount average per team was spent by Illinois in 2010-11.  On average, Illinois spent $120,293.13 in recruiting expenses for each of its men’s sports teams in 2010-11.  Subsequently, Illinois spent the most on average per player on its men’s teams in recruiting expenses in 2010-11.  However, the amount spent to actually recruit individual athletes would be higher than listed in the spreadsheet, as the average calculated took into consideration every male athlete at Illinois, and not solely incoming student-athletes (thus, it took into consideration juniors and seniors in men’s sports programs).  The Department of Education does not report how many student-athletes a school recruited in a given year, but rather, provides a lump-sum number of the amount of student-athletes on campus.

The school which spent the most on recruiting for its women’s sports programs in 2010-11, was Penn State.  Penn State reported recruitment expenses for its women’s sports programs of $446,845.00. 

Once again, Illinois spent the highest on average in recruiting for its women’s teams in 2010-11.  On average, Illinois spent $40,731.78 in recruiting expenses for each of its women’s sports teams in 2010-11.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Mary Bowman
    January 20, 2012

    FYi- Chris

  • Dan
    January 24, 2012

    Great resource, thanks, but I think you’ve misinterpreted some of the data on the D.O.E. website. Your average per player numbers use the total number of athletes at the school and the money spent recruiting is just for one year, presumably about one-quarter of that number. I think it’s a valid stat to have because some schools spend more because they have many more scholarships to fill, but the “average per player” title is a bit misleading.