To conclude this week’s series, BusinessofCollegeSports.com will list in order the athletics departments earning the highest net income in 2010-11.
Issue has been raised by some over the classification of revenue minus expenses in this series as “profit,” since athletics departments are nonprofit organizations. It should be noted, that in the disclosures to the Department of Education, the athletics departments do not report either profit or net income. Rather, they report their revenues and expenses. For this series, profit/net income was calculated by subtracting the total expenses reported from the total revenues reported.
As noted above, the data was obtained from the Department of Education and is for 2010-11. The data from the Department of Education is by no means perfect. Throughout this series, net income was calculated by subtracting the “grand total expenses” from the “grand total revenues” that the athletic department reported to the Department of Education. Expenses in this instance included: head and assistant coach salaries, athletically related student aid, recruiting expenses, operating (game-day expenses) and “not allocated” expenses. The expenses faced by athletic departments, however, may be greater than those reported in this snapshot provided by the Department of Education. For example, an athletic department may have capital expenses outside of those expenses included in the report. This all being said, this data is the only data publicly available for both public and private institutions. Thus, it at least provides some insight into athletic department revenues, expenses, and net income before taking into consideration additional expenses, like capital projects.
In 2010-11, 48 athletics departments in BCS AQ conferences generated a positive net income.
|School||Athletic Department Net Income
|Penn State||$31,619,687.00||Big Ten|
|Kansas State||$23,395,408.00||Big 12|
|Notre Dame||$19,147,710.00||Big East|
|Ohio State||$18,630,964.00||Big Ten|
|Oklahoma State||$14,365,376.00||Big 12|
|Michigan State||$13,512,269.00||Big Ten|
|Texas A&M||$3,224,429.00||Big 12|
|Texas Tech||$3,124,246.00||Big 12|
|North Carolina State||$192,151.00||ACC|
|Iowa State||$121,686.00||Big 12|
In previous posts from this series, you’ll remember that every Big Ten athletics department ranked in the top-50 for revenues and expenses. However, neither Minnesota nor Northwestern achieved a net income above zero.
The conference with the highest percentage of members having a positive net income was the SEC. All but one SEC member (Ole Miss) generated a positive net income in 2010-11. The SEC was also home to the athletics department with the highest net income of any BCS AQ school, Alabama. However, the ten schools generating the greatest net income in 2010-11 are from a mix of conferences. The only conference not represented in the top-10 is the ACC.
|Conference||# of Athletics Departments||% of Conference|
- MEAC/Syracuse and SWAC/Pac-12 Partnerships Show Commitment to Diversity Initiatives
- Charting a Course for the Future of the MEAC
- Voices from the Field: My Career in Sports [Podcast]
- Phil Knight And Former NIKE Execs Launch Oregon-Focused NIL Company
- MaximBet Offers Statewide NIL Deal To Every NCAA Female Student Athlete In Colorado