Mid-American Conference Financials ’10-’11

Last Updated on June 5, 2014

The next conference we’re looking at is the MAC. The ACCBig XIIBig EastC-USA and Big Ten have been previously posted. The chart is sorted by ’10-11 profits for each football and basketball program from greatest profit to least. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport. Please read below before viewing the financials.

About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.

There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.

Although far from perfect, this data is the only available data for all Division I programs. We just want to make you aware of the possible variances and will let you draw your own conclusions.

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  • Pete Austgen
    January 2, 2012

    Wait what?!? Where the heck is Eastern Michigan making ANY kind of a profit off the NAIA football program they run, let ALONE more than $1 million?! You’ve got to be kidding me, they average less than 5,000 fans a game, they have no “premium seating” in Rynearson Stadium, and operate without any real major contracts to my knowledge. In the state of Michigan there are two division II programs who average more fans than they do! I think someone’s numbers might be misleading…

    I’m utterly floored…

  • Kiyomasa
    May 20, 2012

    Very interesting list, Susan. I toltlay agree. Personally, the friends and family influences works against me at times. Everyone thinks they’re a designer and so they steer their friend the wrong way when it comes to design. They respect their friends opinion, but they hired me to design for them so I should probably be the opinion most highly regarded since I do this for a living, but sometimes it isn’t. I don’t get this very often anymore, but every once in awhile it rears its ugly head. Lucky for me I can choose to continue working with them or not.Dennis Salvatier recently posted..