This week, BusinessofCollegeSports.com is ranking the athletic departments with the highest net income. First up was the ACC. Next up is the Big 12. Over the course of today and tomorrow, we’ll also look at the Big Ten, Big East, Pac-12 and SEC. On Wednesday, the top-50 most athletic departments will be ranked.
The data was obtained from the Department of Education and is for 2010-11. The data from the Department of Education is by no means perfect. Throughout this series, net income was calculated by subtracting the “grand total expenses” from the “grand total revenues” that the athletic department reported to the Department of Education. Expenses in this instance included: head and assistant coach salaries, athletically related student aid, recruiting expenses, operating (game-day expenses) and “not allocated” expenses. The expenses faced by athletic departments, however, may be greater than those reported in this snapshot provided by the Department of Education. For example, an athletic department may have capital expenses outside of those expenses included in the report. This all being said, this data is the only data publicly available for both public and private institutions. Thus, it at least provides some insight into athletic department revenues, expenses, and net income before taking into consideration additional expenses, like capital projects.
| School |
Total Athletic Department Revenue |
Total Athletic Department Expenses |
Net Income |
| Baylor |
59,859,235.00 |
59,859,235.00 |
0.00 |
| Iowa State |
48,574,989.00 |
48,453,303.00 |
121,686.00 |
| Kansas |
70,028,683.00 |
70,028,683.00 |
0.00 |
| Kansas State |
68,875,266.00 |
45,479,858.00 |
23,395,408.00 |
| Missouri |
59,005,954.00 |
58,862,366.00 |
143,588.00 |
| Oklahoma |
104,338,843.00 |
96,274,366.00 |
8,064,477.00 |
| Oklahoma State |
70,123,206.00 |
55,757,830.00 |
14,365,376.00 |
| Texas |
150,295,932.00 |
125,978,117.00 |
24,317,815.00 |
| Texas A&M |
74,944,301.00 |
71,719,872.00 |
3,224,429.00 |
| Texas Tech |
51,190,970.00 |
48,066,724.00 |
3,124,246.00 |
In 2010-11, only two Big 12 athletic departments did not turn a positive net income: Baylor and Kansas. Yet, neither Baylor nor Kansas churned the lowest amount of revenue in the Big 12 in 2010-11. Rather, Iowa State was the athletic department which produced the lowest amount of revenue in 2010-11, at $48,574,989.00.
While six Big 12 athletic departments saw net income in excess of one million dollars (Kansas State, Oklahoma, Oklahoma State, Texas, Texas A&M and Texas Tech), two departments’ net income stand out. In particular, both Kansas State and Texas earned over twenty million dollars in net income in 2010-11. Kansas State achieved net income of $23,395,408.00, while Texas had net income of $24,317,815.00. Interestingly, though, is the fact that Kansas State’s revenues in that same year were $68,875,266.00, while Texas’ were $150,295,932.00. Texas’ expenditures, on the other hand, were nearly three-times that of Kansas State’s.
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