SEC Financials ’10-’11

Last Updated on June 5, 2014

The next conference we’re looking at is the SEC. The ACCBig XIIBig EastC-USABig TenMAC and Pac-12 have been previously posted. The chart is sorted by ’10-11 profits for each football and basketball program from greatest profit to least. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport. Please read below before viewing the financials.

About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.

There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.

Although far from perfect, this data is the only available data for all Division I programs. We just want to make you aware of the possible variances and will let you draw your own conclusions.

d*When contacted about the large disparity between ’09-’10 and ’10-’11 football profits, University of South Carolina indicated they changed their reporting procedures. In ’09-’10, South Carolina broke donations to the Gamecock Club donations about by sport based on ticket sales. However, for ’10-’11 South Carolina reported all Gamecock Club donations in the non-sport specific revenue category.


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  • bulldawg20
    December 25, 2011

    If there is nothing to be able to tell about the data, why spend all the time to put it together ?

    Clearly, The SEC is going to make the most monies for 2010-2011 football season; likewise, it will be The SEC who makes the most monies in basketball, both women’s and men’s. And, now of course, adding St. Louis, Dallas, and Houston to our TV Contracts, it is going to be an even greater Revenue-Sharing for The SEC in a matter of just moments now. If you don’t me saying so, we could just leave it that, instead of reporting figures for a football season whose Revenues nor Expenses are even known yet – not to mention the various ways a school can report this data to the Department of Education.

    If you are going to use government reports to base a blog on, maybe – what ? Just skip it ? Here, I believe the point that is being made is that the profits went up at some schools when both the revenue figures and the expense figures actually vary from what the US DOE reports. If this were a physics exam question, I would move to have the professor throw the question out – which of course is the only reasonable conclusion the prof could come to then, too.