Top 50 Most Profitable FBS Football and Men’s Basketball Programs 2009-2011

Over the past week, we’ve posted financials for every football and men’s basketball program in the FBS, with the exception of the military academies. Here are the links: ACCBig XIIBig EastC-USABig TenMACPac-12SEC, Sun Belt, Mountain West and WAC.

Below you will find the top 50 most profitable programs. We’ll post 51-100 later today. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport.

Please read below before viewing the financials.

About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.

There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.

Although far from perfect, this data is the only available data for all Division I programs (with the exception of the military academies). We just want to make you aware of the possible variances and will let you draw your own conclusions.

10-11 Rank09-10 RankSchool10-11 Revenue10-11 Expenses 10-11 Profit 
11University of Texas (Football)$95,749,684$24,507,352$71,242,332
23Penn State Univ. (Football)$72,747,734$19,519,288$53,228,446
32Univ. of Georgia (Football)$74,888,175$22,036,338$52,851,837
46Louisiana State Univ. (Football)$68,510,141$21,492,741$47,017,400
54Univ. of Michigan (Football)$70,300,676$23,552,233$46,748,443
65Univ. of Florida (Football)$72,807,236$26,263,539$46,543,697
77Univ. of Alabama (Football)$76,801,800$31,580,059$45,221,741
812Notre Dame (Football)$68,782,560$25,164,887$43,617,673
98Univ. of Tennessee (Football)$56,831,514$19,135,650$37,695,864
109Auburn Univ. (Football)$76,227,804$39,069,676$37,158,128
1117Univ. of Arkansas (Football)$61,131,707$24,059,193$37,072,514
1210University of Oklahoma (Football)$58,811,324$23,191,402$35,619,922
1313University of Nebraska (Football)$54,712,406$20,147,302$34,565,104
1418Texas A&M (Football)$45,414,074$15,560,216$29,853,858
1516Michigan State Univ. (Football)$45,040,778$17,420,499$27,620,279
1621University of Louisville (Basketball)$40,887,938$13,336,649$27,551,289
1714Ohio State Univ. (Football)$60,837,342$34,373,844$26,463,498
1815Univ. of Iowa (Football)$44,506,832$20,510,807$23,996,025
1911Univ. of South Carolina (Football)$45,464,058$22,482,479$22,981,579
2019Univ. of Kentucky (Football)$34,020,276$14,352,110$19,668,166
2122Univ. of Wisconsin (Football)$43,296,599$23,662,925$19,633,674
2220Oklahoma State (Football)$33,213,396$13,787,271$19,426,125
2327Univ of Washington (Football)$39,405,237$21,306,380$18,098,857
2499Florida State Univ. (Football)$35,870,789$18,689,809$17,180,980
2530Univ. of Illinois (Football)$28,079,694$12,910,507$15,169,187
2629Duke (Basketball)$28,917,329$13,819,529$15,097,800
2726Virginia Tech (Football)$35,083,799$20,009,657$15,074,142
2833Univ of Arizona (Basketball)$21,209,980$6,918,239$14,291,741
2928Clemson Univ. (Football)$31,730,042$17,992,943$13,737,099
3025Univ. of Minnesota (Football)$30,524,945$16,985,182$13,539,763
3131North Carolina (Basketball)$19,672,012$6,510,942$13,161,070
3234Ohio St. (Basketball)$17,020,807$5,251,724$11,769,083
3348Univ of Southern California (Football)$31,148,724$19,423,723$11,725,001
3441Syracuse University (Basketball)$19,017,231$7,532,455$11,484,776
3551Univ. of North Carolina (Football)$26,385,760$15,050,721$11,335,039
3637Arizona State (Football)$27,842,879$16,564,598$11,278,281
3776Mississippi State Univ. (Football)$22,575,985$11,766,024$10,809,961
3838Texas Tech (Football)$26,569,287$15,788,943$10,780,344
3923Univ. of Mississippi (Football)$28,515,471$17,764,174$10,751,297
4036North Carolina State (Football)$21,856,742$11,329,718$10,527,024
4190University of Louisville (Football)$25,658,653$15,582,161$10,076,492
4242Wisconsin (Basketball)$16,353,313$6,394,547$9,958,766
4346Indiana (Basketball)$17,804,586$7,945,102$9,859,484
44Utah (Football)$21,235,202$11,426,280$9,808,922
4543Illinois (Basketball)$15,408,818$5,630,297$9,778,521
4632University of Colorado (Football)$25,955,136$16,308,544$9,646,592
4749Minnesota (Basketball)$15,141,713$5,549,650$9,592,063
4839Univ of Oregon (Football)$27,713,278$18,198,476$9,514,802
4953Oregon State (Football)$21,690,794$12,282,221$9,408,573
5061Iowa State (Football)$21,862,535$12,513,317$9,349,218

We’ve also created a comprehensive chart with comparisons to ’09-’10: Top 50 Most Profitable Programs ’10-’11 (.pdf)

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25 Comments
  • Tom Francis
    May 27, 2014

    Kristi, also Texas Christian University is not on the list. Something is wrong!