
Over the past week, we’ve posted financials for every football and men’s basketball program in the FBS, with the exception of the military academies. Here are the links: ACC, Big XII, Big East, C-USA, Big Ten, MAC, Pac-12, SEC, Sun Belt, Mountain West and WAC.
Below you will find the top 50 most profitable programs. We’ll post 51-100 later today. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport.
Please read below before viewing the financials.
About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.
There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.
Although far from perfect, this data is the only available data for all Division I programs (with the exception of the military academies). We just want to make you aware of the possible variances and will let you draw your own conclusions.
10-11 Rank | 09-10 Rank | School | 10-11 Revenue | 10-11 Expenses | 10-11 Profit |
1 | 1 | University of Texas (Football) | $95,749,684 | $24,507,352 | $71,242,332 |
2 | 3 | Penn State Univ. (Football) | $72,747,734 | $19,519,288 | $53,228,446 |
3 | 2 | Univ. of Georgia (Football) | $74,888,175 | $22,036,338 | $52,851,837 |
4 | 6 | Louisiana State Univ. (Football) | $68,510,141 | $21,492,741 | $47,017,400 |
5 | 4 | Univ. of Michigan (Football) | $70,300,676 | $23,552,233 | $46,748,443 |
6 | 5 | Univ. of Florida (Football) | $72,807,236 | $26,263,539 | $46,543,697 |
7 | 7 | Univ. of Alabama (Football) | $76,801,800 | $31,580,059 | $45,221,741 |
8 | 12 | Notre Dame (Football) | $68,782,560 | $25,164,887 | $43,617,673 |
9 | 8 | Univ. of Tennessee (Football) | $56,831,514 | $19,135,650 | $37,695,864 |
10 | 9 | Auburn Univ. (Football) | $76,227,804 | $39,069,676 | $37,158,128 |
11 | 17 | Univ. of Arkansas (Football) | $61,131,707 | $24,059,193 | $37,072,514 |
12 | 10 | University of Oklahoma (Football) | $58,811,324 | $23,191,402 | $35,619,922 |
13 | 13 | University of Nebraska (Football) | $54,712,406 | $20,147,302 | $34,565,104 |
14 | 18 | Texas A&M (Football) | $45,414,074 | $15,560,216 | $29,853,858 |
15 | 16 | Michigan State Univ. (Football) | $45,040,778 | $17,420,499 | $27,620,279 |
16 | 21 | University of Louisville (Basketball) | $40,887,938 | $13,336,649 | $27,551,289 |
17 | 14 | Ohio State Univ. (Football) | $60,837,342 | $34,373,844 | $26,463,498 |
18 | 15 | Univ. of Iowa (Football) | $44,506,832 | $20,510,807 | $23,996,025 |
19 | 11 | Univ. of South Carolina (Football) | $45,464,058 | $22,482,479 | $22,981,579 |
20 | 19 | Univ. of Kentucky (Football) | $34,020,276 | $14,352,110 | $19,668,166 |
21 | 22 | Univ. of Wisconsin (Football) | $43,296,599 | $23,662,925 | $19,633,674 |
22 | 20 | Oklahoma State (Football) | $33,213,396 | $13,787,271 | $19,426,125 |
23 | 27 | Univ of Washington (Football) | $39,405,237 | $21,306,380 | $18,098,857 |
24 | 99 | Florida State Univ. (Football) | $35,870,789 | $18,689,809 | $17,180,980 |
25 | 30 | Univ. of Illinois (Football) | $28,079,694 | $12,910,507 | $15,169,187 |
26 | 29 | Duke (Basketball) | $28,917,329 | $13,819,529 | $15,097,800 |
27 | 26 | Virginia Tech (Football) | $35,083,799 | $20,009,657 | $15,074,142 |
28 | 33 | Univ of Arizona (Basketball) | $21,209,980 | $6,918,239 | $14,291,741 |
29 | 28 | Clemson Univ. (Football) | $31,730,042 | $17,992,943 | $13,737,099 |
30 | 25 | Univ. of Minnesota (Football) | $30,524,945 | $16,985,182 | $13,539,763 |
31 | 31 | North Carolina (Basketball) | $19,672,012 | $6,510,942 | $13,161,070 |
32 | 34 | Ohio St. (Basketball) | $17,020,807 | $5,251,724 | $11,769,083 |
33 | 48 | Univ of Southern California (Football) | $31,148,724 | $19,423,723 | $11,725,001 |
34 | 41 | Syracuse University (Basketball) | $19,017,231 | $7,532,455 | $11,484,776 |
35 | 51 | Univ. of North Carolina (Football) | $26,385,760 | $15,050,721 | $11,335,039 |
36 | 37 | Arizona State (Football) | $27,842,879 | $16,564,598 | $11,278,281 |
37 | 76 | Mississippi State Univ. (Football) | $22,575,985 | $11,766,024 | $10,809,961 |
38 | 38 | Texas Tech (Football) | $26,569,287 | $15,788,943 | $10,780,344 |
39 | 23 | Univ. of Mississippi (Football) | $28,515,471 | $17,764,174 | $10,751,297 |
40 | 36 | North Carolina State (Football) | $21,856,742 | $11,329,718 | $10,527,024 |
41 | 90 | University of Louisville (Football) | $25,658,653 | $15,582,161 | $10,076,492 |
42 | 42 | Wisconsin (Basketball) | $16,353,313 | $6,394,547 | $9,958,766 |
43 | 46 | Indiana (Basketball) | $17,804,586 | $7,945,102 | $9,859,484 |
44 | Utah (Football) | $21,235,202 | $11,426,280 | $9,808,922 | |
45 | 43 | Illinois (Basketball) | $15,408,818 | $5,630,297 | $9,778,521 |
46 | 32 | University of Colorado (Football) | $25,955,136 | $16,308,544 | $9,646,592 |
47 | 49 | Minnesota (Basketball) | $15,141,713 | $5,549,650 | $9,592,063 |
48 | 39 | Univ of Oregon (Football) | $27,713,278 | $18,198,476 | $9,514,802 |
49 | 53 | Oregon State (Football) | $21,690,794 | $12,282,221 | $9,408,573 |
50 | 61 | Iowa State (Football) | $21,862,535 | $12,513,317 | $9,349,218 |
We’ve also created a comprehensive chart with comparisons to ’09-’10: Top 50 Most Profitable Programs ’10-’11 (.pdf)
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Tom Francis
May 27, 2014 at 11:09 am
Kristi, also Texas Christian University is not on the list. Something is wrong!
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