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C-USA/MWC Merger a Flawed Idea Doomed to Fail

Guest Author: Chadd Scott of ChuckOliver.net

I love big ideas.  I love creative solutions, collaboration and the power of thinking with a futures mindset.  I am passionate enough about these topics to write a book about them and their role in business  innovation, Saving Innovation: How to Harness the Incredible Promise of Innovation.  As an expert on innovation I can tell you that the coming merger of C-USA and the MWC into a new, hemispheric athletic league is not innovative, it is a copycat strategy doomed to fail.

There is nothing new in the leagues’ proposal aside from the possibility of a conference semi-final and championship football game which I doubt will pass NCAA muster.  C-USA and the MWC are simply copying what we’ve seen the Big 10, SEC, ACC, Big 12 and Pac-12 do: expand their geographic footprint to raise their attractiveness to potential media partners.

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