I love big ideas. I love creative solutions, collaboration and the power of thinking with a futures mindset. I am passionate enough about these topics to write a book about them and their role in business innovation, Saving Innovation: How to Harness the Incredible Promise of Innovation. As an expert on innovation I can tell you that the coming merger of C-USA and the MWC into a new, hemispheric athletic league is not innovative, it is a copycat strategy doomed to fail.
There is nothing new in the leagues’ proposal aside from the possibility of a conference semi-final and championship football game which I doubt will pass NCAA muster. C-USA and the MWC are simply copying what we’ve seen the Big 10, SEC, ACC, Big 12 and Pac-12 do: expand their geographic footprint to raise their attractiveness to potential media partners.
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