Last Updated on August 24, 2023
College football is (almost) back and ready to take the nation by storm as it does every season. A frenzied offseason included marquee coaching hires and a seismic realignment shift coming in the near future. Ahead of opening weekend beginning Saturday, StubHub released their ticket data insights for the 2023 season.
Obviously, the Alabama Crimson Tide are the highest selling ticket on the website, up an impressive 50% in ticket sales from last season. Head coach Nick Saban is at the helm of yet another talented roster, so their spot at the top makes perfect sense.
The next three schools, in order, Michigan, Notre Dame, and Penn State should also come at no surprise. The first eyebrow raiser comes at number five, with the Tennessee Volunteers checking in. Rocky Top is a rowdy place, and an 11-2 season in 2022 brings a ton of momentum to 2023. This is Tennessee’s first time in the top 10 since StubHub began tracking this stat.
Rounding out the top 10 is the Colorado Buffaloes, who made headlines this offseason with their hire of Deion Sanders. Sanders, who is in both the College Football and Pro Football Hall of Fames, comes to Boulder after three successful seasons at Jackson State. Upon his arrival, Sanders ushered in a new era, and a new roster, with an influx of talent finding their way to Boulder.
Clearly, the excitement that Sanders brings to a program extends to ticket sales, even after an awful 1-11 season. Colorado ticket sales are up a ridiculous 1668%, almost four times more than the second-best increase.
Colorado will enter the Big 12 following one final season in the Pac-12, and amid the realignment talk this offseason, the Big 10 has seen ticket sales increase by 35% from last season. While that stat is usually dominated by the SEC, the Big 10 has now matched the SEC in ticket sale increase.
Finally, keeping with the conference trend, Ohio State is the most in demand road ticket for college football fans. The Buckeyes usually travel well, especially considering their sustained success, but ticket sales are up an impressive 92 percent for road games.
”This is likely to be the last season of college football as we know it, with conferences realigning at a rapid pace and playoff expansion on the horizon. We predict that ticket sales will start to reflect changes in how fans travel, create new rivalries and spotlight more teams across the country,” said Adam Budelli, spokesperson for StubHub.