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Which Football and Basketball Programs Produce the Largest Profits?

UPDATE: Top 100 programs for ’10-’11 available here: 1-50, 51-100 (updated 12/29/11)

I’ve told you before that Louisville basketball is the 21st most profitable program in college athletics. I’ve shown you the football profits for every school in my Conference Finance Series. Now it’s time to take a look at the 50 most profitable programs in college athletics for the 2009-2010 school year:

Rank School Revenue Expenses Profit
1 University of Texas (Football) $93,942,815 $25,112,331 $68,830,484
2 Univ. of Georgia (Football) $70,838,539 $18,308,654 $52,529,885
3 Penn State Univ. (Football) $70,208,584 $19,780,939 $50,427,645
4 Univ. of Michigan (Football) $63,189,417 $18,328,233 $44,861,184
5 Univ. of Florida (Football) $68,715,750 $24,457,557 $44,258,193
6 Louisiana State Univ. (Football) $68,819,806 $25,566,520 $43,253,286
7 Univ. of Alabama (Football) $71,884,525 $31,118,134 $40,766,391
8 Univ. of Tennessee (Football) $56,593,946 $17,357,345 $39,236,601
9 Auburn Univ. (Football) $66,162,720 $27,911,713 $38,251,007
10 University of Oklahoma (Football) $58,295,888 $20,150,769 $38,145,119
11 Univ. of South Carolina (Football) $58,266,159 $22,794,211 $35,471,948
12 Notre Dame (Football) $64,163,063 $29,490,788 $34,672,275
13 University of Nebraska (Football) $49,928,228 $17,843,849 $32,084,379
14 Ohio State Univ. (Football) $63,750,000 $31,763,036 $31,986,964
15 Univ. of Iowa (Football) $45,854,764 $18,468,732 $27,386,032
16 Michigan State Univ. (Football) $44,462,659 $17,468,458 $26,994,201
17 Univ. of Arkansas (Football) $48,524,244 $22,005,104 $26,519,140
18 Texas A&M (Football) $41,915,428 $16,599,798 $25,315,630
19 Univ. of Kentucky (Football) $31,890,572 $13,905,724 $17,984,848
20 Oklahoma State (Football) $32,787,498 $15,479,410 $17,308,088
21 University of Louisville (Basketball) $25,890,003 $9,089,769 $16,800,234
22 Univ. of Wisconsin (Football) $38,662,971 $22,041,491 $16,621,480
23 Univ. of Mississippi (Football) $28,409,774 $11,920,510 $16,489,264
24 West Virginia University (Football) $29,467,612 $14,330,236 $15,137,376
25 Univ. of Minnesota (Football) $32,322,688 $17,433,699 $14,888,989
26 Virginia Tech (Football) $31,155,870 $16,302,767 $14,853,103
27 Univ of Washington (Football) $33,919,639 $19,207,560 $14,712,079
28 Clemson Univ. (Football) $30,994,503 $16,305,528 $14,688,975
29 Duke (Basketball) $26,667,056 $12,286,475 $14,380,581
30 Univ. of Illinois (Football) $25,301,783 $11,092,122 $14,209,661
31 North Carolina (Basketball) $20,551,168 $6,647,459 $13,903,709
32 University of Colorado (Football) $26,233,929 $12,558,503 $13,675,426
33 Univ of Arizona (Basketball) $19,285,038 $5,806,535 $13,478,503
34 Ohio St. (Basketball) $16,190,723 $4,554,908 $11,635,815
35 University of Missouri (Football) $25,378,066 $13,759,649 $11,618,417
36 North Carolina State (Football) $22,018,738 $10,408,938 $11,609,800
37 Arizona State (Football) $29,587,236 $17,977,987 $11,609,249
38 Texas Tech (Football) $26,201,009 $14,688,382 $11,512,627
39 Univ of Oregon (Football) $29,505,906 $18,071,012 $11,434,894
40 Univ of Arizona (Football) $24,398,253 $13,685,931 $10,712,322
41 Syracuse University (Basketball) $18,309,470 $8,086,376 $10,223,094
42 Wisconsin (Basketball) $17,666,311 $7,539,418 $10,126,893
43 Illinois (Basketball) $14,413,222 $4,980,589 $9,432,633
44 Georgia Tech (Football) $24,870,064 $15,519,206 $9,350,858
45 Indiana Univ. (Football) $21,783,185 $12,822,779 $8,960,406
46 Indiana (Basketball) $16,570,158 $7,653,945 $8,916,213
47 Univ. of Arkansas (Basketball) $15,515,830 $6,839,213 $8,676,617
48 Univ of Southern California (Football) $29,080,117 $20,820,468 $8,259,649
49 Minnesota (Basketball) $13,733,316 $5,692,149 $8,041,167
50 Michigan St. (Basketball) $16,138,167 $8,250,450 $7,887,717

Not only is Louisville basketball the most profitable basketball program in the country, it’s more profitable than the football program at any Big East school. It’s also more profitable than any football program in the ACC or Pac-10! Keep in mind, these numbers were for the season before Louisville basketball began play in a new arena.

The top ten consists of 2 Big 12 football teams, 2 Big Ten football teams and 6 SEC football teams. The ACC doesn’t have a team until Virginia Tech football at #26. The Pac-10 follows closely with Washington football at #27.

Twelve of the top fifty are basketball programs. I was actually surprised to see the number so high.

Ten of the twelve SEC football programs are in the top fifty. Only Mississippi State (76) and Vanderbilt (T-132) fell lower.

Nine of the eleven Big Ten football programs fall in the top fifty. All of the Big Ten football programs fall in the top 70, with Northwestern at #56 and Purdue at #63.

University of Oregon falls at 39 for football but is at the bottom of the list, living in the red, at #138 for basketball. They must have been saving up for the new artwork on the basketball court.

You can follow the jump for the complete list, but the football programs in the bottom thirty are all ACC or Big East, with the exception of SEC competitor Vanderbilt. This highlights a point I’ve been trying to make for awhile about how the divide between haves and have nots is not simply drawn at the line between AQ and non-AQ schools. There is vast disparity between teams in AQ conferences as well.

Follow the jump for the complete list….

Rank School Revenue Expenses Profit
1 University of Texas (Football) $93,942,815 $25,112,331 $68,830,484
2 Univ. of Georgia (Football) $70,838,539 $18,308,654 $52,529,885
3 Penn State Univ. (Football) $70,208,584 $19,780,939 $50,427,645
4 Univ. of Michigan (Football) $63,189,417 $18,328,233 $44,861,184
5 Univ. of Florida (Football) $68,715,750 $24,457,557 $44,258,193
6 Louisiana State Univ. (Football) $68,819,806 $25,566,520 $43,253,286
7 Univ. of Alabama (Football) $71,884,525 $31,118,134 $40,766,391
8 Univ. of Tennessee (Football) $56,593,946 $17,357,345 $39,236,601
9 Auburn Univ. (Football) $66,162,720 $27,911,713 $38,251,007
10 University of Oklahoma (Football) $58,295,888 $20,150,769 $38,145,119
11 Univ. of South Carolina (Football) $58,266,159 $22,794,211 $35,471,948
12 Notre Dame (Football) $64,163,063 $29,490,788 $34,672,275
13 University of Nebraska (Football) $49,928,228 $17,843,849 $32,084,379
14 Ohio State Univ. (Football) $63,750,000 $31,763,036 $31,986,964
15 Univ. of Iowa (Football) $45,854,764 $18,468,732 $27,386,032
16 Michigan State Univ. (Football) $44,462,659 $17,468,458 $26,994,201
17 Univ. of Arkansas (Football) $48,524,244 $22,005,104 $26,519,140
18 Texas A&M (Football) $41,915,428 $16,599,798 $25,315,630
19 Univ. of Kentucky (Football) $31,890,572 $13,905,724 $17,984,848
20 Oklahoma State (Football) $32,787,498 $15,479,410 $17,308,088
21 University of Louisville (Basketball) $25,890,003 $9,089,769 $16,800,234
22 Univ. of Wisconsin (Football) $38,662,971 $22,041,491 $16,621,480
23 Univ. of Mississippi (Football) $28,409,774 $11,920,510 $16,489,264
24 West Virginia University (Football) $29,467,612 $14,330,236 $15,137,376
25 Univ. of Minnesota (Football) $32,322,688 $17,433,699 $14,888,989
26 Virginia Tech (Football) $31,155,870 $16,302,767 $14,853,103
27 Univ of Washington (Football) $33,919,639 $19,207,560 $14,712,079
28 Clemson Univ. (Football) $30,994,503 $16,305,528 $14,688,975
29 Duke (Basketball) $26,667,056 $12,286,475 $14,380,581
30 Univ. of Illinois (Football) $25,301,783 $11,092,122 $14,209,661
31 North Carolina (Basketball) $20,551,168 $6,647,459 $13,903,709
32 University of Colorado (Football) $26,233,929 $12,558,503 $13,675,426
33 Univ of Arizona (Basketball) $19,285,038 $5,806,535 $13,478,503
34 Ohio St. (Basketball) $16,190,723 $4,554,908 $11,635,815
35 University of Missouri (Football) $25,378,066 $13,759,649 $11,618,417
36 North Carolina State (Football) $22,018,738 $10,408,938 $11,609,800
37 Arizona State (Football) $29,587,236 $17,977,987 $11,609,249
38 Texas Tech (Football) $26,201,009 $14,688,382 $11,512,627
39 Univ of Oregon (Football) $29,505,906 $18,071,012 $11,434,894
40 Univ of Arizona (Football) $24,398,253 $13,685,931 $10,712,322
41 Syracuse University (Basketball) $18,309,470 $8,086,376 $10,223,094
42 Wisconsin (Basketball) $17,666,311 $7,539,418 $10,126,893
43 Illinois (Basketball) $14,413,222 $4,980,589 $9,432,633
44 Georgia Tech (Football) $24,870,064 $15,519,206 $9,350,858
45 Indiana Univ. (Football) $21,783,185 $12,822,779 $8,960,406
46 Indiana (Basketball) $16,570,158 $7,653,945 $8,916,213
47 Univ. of Arkansas (Basketball) $15,515,830 $6,839,213 $8,676,617
48 Univ of Southern California (Football) $29,080,117 $20,820,468 $8,259,649
49 Minnesota (Basketball) $13,733,316 $5,692,149 $8,041,167
50 Michigan St. (Basketball) $16,138,167 $8,250,450 $7,887,717
51 Univ. of North Carolina (Football) $22,077,550 $14,788,287 $7,289,263
52 North Carolina State (Basketball) $10,354,157 $3,104,152 $7,250,005
53 Oregon State (Football) $19,056,237 $11,981,026 $7,075,211
54 University of Pittsburgh  (Basketball) $13,117,849 $6,046,724 $7,071,125
55 Univ of California, Los Angeles (Football) $22,298,856 $15,261,681 $7,037,175
56 Northwestern Univ. (Football) $22,704,959 $15,733,548 $6,971,411
57 West Virginia University  (Basketball) $13,306,654 $6,377,761 $6,928,893
58 Univ. of Tennessee (Basketball) $13,301,579 $6,478,312 $6,823,267
59 Univ. of Miami (Football) $24,631,029 $17,863,218 $6,767,811
60 University of Texas (Basketball) $15,602,348 $8,887,250 $6,715,098
61 Iowa State (Football) $19,974,924 $13,368,441 $6,606,483
62 Kansas State (Football) $17,570,624 $11,157,789 $6,412,835
63 Purdue Univ. (Football) $18,118,898 $11,821,265 $6,297,633
64 Univ of Washington (Basketball) $11,481,376 $5,372,380 $6,108,996
65 Univ of California, Los Angeles (Basketball) $12,353,487 $6,277,088 $6,076,399
66 Univ of California, Berkeley (Football) $24,421,437 $18,519,523 $5,901,914
67 Northwestern (Basketball) $10,048,801 $4,158,854 $5,889,947
68 Marquette (Basketball) $13,877,475 $8,185,030 $5,692,445
69 Maryland (Basketball) $10,739,282 $5,160,381 $5,578,901
70 Georgia Tech (Basketball) $9,143,914 $3,873,987 $5,269,927
71 Univ. of Kentucky (Basketball) $16,781,239 $11,573,283 $5,207,956
72 Univ. of South Carolina (Basketball) $9,190,794 $4,023,386 $5,167,408
73 University of Kansas (Basketball) $16,116,502 $10,984,833 $5,131,669
74 University of Pittsburgh (Football) $22,513,336 $17,441,032 $5,072,304
75 Wake Forest (Basketball) $9,064,780 $4,196,104 $4,868,676
76 Mississippi State Univ. (Football) $14,551,275 $9,951,097 $4,600,178
77 Virginia Tech (Basketball) $9,252,293 $4,790,553 $4,461,740
78 University of South Florida (Football) $16,562,391 $12,177,182 $4,385,209
79 Univ. of Alabama (Basketball) $10,766,327 $6,410,262 $4,356,065
80 Penn St. (Basketball) $8,384,315 $4,147,124 $4,237,191
81 University of Missouri (Basketball) $9,540,265 $5,345,179 $4,195,086
82 Stanford University (Football) $21,309,949 $17,236,945 $4,073,004
83 Syracuse University (Football) $19,152,691 $15,300,740 $3,851,951
84 Univ. of Georgia (Basketball) $8,331,515 $4,509,622 $3,821,893
85 Mississippi State Univ. (Basketball) $8,205,804 $4,424,871 $3,780,933
86 Washington State (Football) $12,754,541 $9,181,495 $3,573,046
87 Iowa (Basketball) $8,796,540 $5,243,813 $3,552,727
88 Univ. of Mississippi (Basketball) $6,821,532 $3,305,823 $3,515,709
89 Michigan (Basketball) $8,321,413 $4,913,440 $3,407,973
90 University of Louisville (Football) $15,537,276 $12,222,307 $3,314,969
91 Univ. of Virginia (Football) $19,004,653 $15,927,675 $3,076,978
92 Arizona State (Basketball) $8,591,421 $5,527,849 $3,063,572
93 University of Oklahoma (Basketball) $8,626,247 $5,720,497 $2,905,750
94 Texas A&M (Basketball) $8,853,325 $5,961,139 $2,892,186
95 Clemson (Basketball) $7,054,691 $4,217,341 $2,837,350
96 Georgetown (Basketball) $10,074,618 $7,393,234 $2,681,384
97 Iowa State (Basketball) $7,182,665 $4,530,329 $2,652,336
98 Purdue (Basketball) $7,791,967 $5,171,495 $2,620,472
99 Florida State Univ. (Football) $18,958,861 $16,345,376 $2,613,485
100 Oklahoma State (Basketball) $12,085,306 $9,477,405 $2,607,901
101 Louisiana State Univ. (Basketball) $6,767,009 $4,195,336 $2,571,673
102 Miami (Basketball) $7,081,121 $4,651,481 $2,429,640
103 Virginia (Basketball) $9,788,223 $7,390,325 $2,397,898
104 Auburn Univ. (Basketball) $9,588,191 $7,234,287 $2,353,904
105 Univ. of Florida (Basketball) $10,184,136 $7,908,661 $2,275,475
106 Vanderbilt Univ. (Basketball) $9,182,578 $6,930,433 $2,252,145
107 Kansas State (Basketball) $7,259,800 $5,124,051 $2,135,749
108 University of Nebraska (Basketball) $6,022,208 $4,104,289 $1,917,919
109 Baylor University (Football) $14,355,322 $12,462,241 $1,893,081
110 Stanford University (Basketball) $6,191,021 $4,380,416 $1,810,605
111 Duke University (Football) $16,109,324 $14,312,863 $1,796,461
112 Providence (Basketball) $6,460,838 $4,696,862 $1,763,976
113 University of Cincinnati (Football) $13,325,304 $11,599,780 $1,725,524
114 Univ. of Maryland (Football) $11,540,368 $9,863,748 $1,676,620
115 Texas Tech (Basketball) $5,092,921 $3,422,404 $1,670,517
116 University of Kansas (Football) $17,885,176 $16,270,250 $1,614,926
117 Villanova (Basketball) $7,652,470 $6,117,021 $1,535,449
118 University of South Florida (Basketball) $4,588,627 $3,215,424 $1,373,203
119 Oregon State (Basketball) $4,938,930 $3,675,571 $1,263,359
120 Boston College (Football) $19,184,902 $17,973,705 $1,211,197
121 University of Cincinnati (Basketball) $4,927,771 $3,754,077 $1,173,694
122 Univ of California, Berkeley (Basketball) $6,967,208 $5,816,679 $1,150,529
123 UCONN (Basketball) $7,745,145 $6,940,903 $804,242
124 Florida St (Basketball) $5,756,857 $5,126,393 $630,464
125 Washington State (Basketball) $3,544,745 $3,158,178 $386,567
126 Rutgers University  (Basketball) $4,634,026 $4,495,147 $138,879
127 UCONN (Football) $14,400,371 $14,400,371 $0
128 Vanderbilt Univ.  (Football) $14,152,061 $14,152,061 $0
129 Boston College (Basketball) $8,026,369 $8,026,369 $0
130 DePaul (Basketball) $6,528,661 $6,528,661 $0
131 Seton Hall (Basketball) $6,215,923 $6,215,923 $0
132 St. John’s (Basketball) $6,741,298 $6,741,298 $0
133 Rutgers University (Football) $19,494,261 $19,494,263 ($2)
134 Notre Dame (Basketball) $4,051,468 $4,060,565 ($9,097)
135 Baylor University (Basketball) $5,737,350 $5,830,311 ($92,961)
136 University of Colorado (Basketball) $3,587,371 $3,811,877 ($224,506)
137 Univ of Southern California (Basketball) $3,535,629 $4,548,364 ($1,012,735)
138 Univ of Oregon (Basketball) $3,240,150 $5,491,846 ($2,251,696)
139 Wake Forest University (Football) $10,227,922 $12,517,505 ($2,289,583)

Note: The data in these charts is from reports filed by each school with the U.S. Department of Education. As always when I post U.S. Department of Education data, I must warn you that although there are guidelines for how to report revenue and expenses, there is some wiggle room in terms of how to attribute facilities costs and broadcasting revenue. These are the only numbers available for every school, however, because private schools are not subject to public records requests but do have to file their data with the U.S. Department of Education.

Thanks to my research assistant Spencer Anderson for helping me compile this great data!

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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101 Comments

101 Comments

  1. Pingback: Louisville Sports Live – Your source for all University of Louisville sports talk all the time! » Blog Archive » Louisville Basketball Cracks Top-25 Most Profitable Programs

  2. Pingback: Which Football and Basketball Programs Produce the Largest Profits? « | Basketball

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  26. Jonathan Gwinn

    September 9, 2011 at 4:38 pm

    No way..Notre Dame has an exclusive contract with NBC..The athletic department is fudging the books big time to cover up profit margins..Notre Dame likely has more revenue than any of the BCS schools. Through independent status/exclusive contracts thay are making a fortune. The Irish do not want to share revenue in a conference configuration

    Reply

    • burntorangehorn

      February 11, 2012 at 11:13 am

      Err, no. Notre Dame does not have more revenue. Their contract is worth a lot of money, but the total revenues don’t compete with UT’s conference media revenue share, third-tier revenues, and marketing (including apparel sales) income.

      Reply

      • Jonathan Gwinn

        February 13, 2012 at 2:01 pm

        If What you say is true..then why hasnt Notre dame joined a BCS conference? HMM.. Why?- Because recent additions to BCS conferences like WVU, TCU or Pitt would be more desirable than Notre Dame??? Everyone knows why….its about $$$ and Notre dame will not split iits revenue.

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      I totally agree Notre Dame is making over 100 million in profits from their football program I guarantee it.

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  29. Steve

    September 29, 2011 at 10:05 am

    Good Article….

    I just don’t trust the numbers supplied by the U.S. Department of Education data.

    This is what is sticking in my craw….Louisville vs Kentucky Hoops…..

    Louisville Basketball : $25,890,003 Revenue
    Kentucky Basketball: $16,781,239 Revenue

    Kentucky basketball is worshiped much more all over the south.

    Kentucky – 23,500 Arena – #1 in National Attendance Every Year
    Louisville – 22,000 Arena

    Broadcast Games
    Kentucky – 52 Radio Affiliates
    Louisville – 13 Radio Affiliates

    Yes Louisville plays in a “bigger b-ball conference”….but that does not even remotely come close to explaining the $9,000,000.

    How Louisville makes $9,000,000(50%) more revenue just doesn’t make sense. So I don’t know how accurate these numbers really are.

    Reply

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  31. JimBeam

    November 8, 2011 at 9:37 pm

    I call BS.

    Vanderbilt is only breaking even. Yeah, it’s Vandy, but how can you NOT make money in the SEC on football?

    Florida State football makes less money than Iowa State basketball???

    UConn basketball at #123???

    The University of South Carolina makes slightly more money on basketball than Kansas and slightly less than Kentucky??? They haven’t won a tournament game since the Frank McGuire era.

    I’m curious as to what the real numbers are.

    Reply

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