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Which Football and Basketball Programs Produce the Largest Profits?

Last Updated on December 29, 2011

UPDATE: Top 100 programs for ’10-’11 available here: 1-50, 51-100 (updated 12/29/11)

I’ve told you before that Louisville basketball is the 21st most profitable program in college athletics. I’ve shown you the football profits for every school in my Conference Finance Series. Now it’s time to take a look at the 50 most profitable programs in college athletics for the 2009-2010 school year:

RankSchoolRevenueExpensesProfit
1University of Texas (Football)$93,942,815$25,112,331$68,830,484
2Univ. of Georgia (Football)$70,838,539$18,308,654$52,529,885
3Penn State Univ. (Football)$70,208,584$19,780,939$50,427,645
4Univ. of Michigan (Football)$63,189,417$18,328,233$44,861,184
5Univ. of Florida (Football)$68,715,750$24,457,557$44,258,193
6Louisiana State Univ. (Football)$68,819,806$25,566,520$43,253,286
7Univ. of Alabama (Football)$71,884,525$31,118,134$40,766,391
8Univ. of Tennessee (Football)$56,593,946$17,357,345$39,236,601
9Auburn Univ. (Football)$66,162,720$27,911,713$38,251,007
10University of Oklahoma (Football)$58,295,888$20,150,769$38,145,119
11Univ. of South Carolina (Football)$58,266,159$22,794,211$35,471,948
12Notre Dame (Football)$64,163,063$29,490,788$34,672,275
13University of Nebraska (Football)$49,928,228$17,843,849$32,084,379
14Ohio State Univ. (Football)$63,750,000$31,763,036$31,986,964
15Univ. of Iowa (Football)$45,854,764$18,468,732$27,386,032
16Michigan State Univ. (Football)$44,462,659$17,468,458$26,994,201
17Univ. of Arkansas (Football)$48,524,244$22,005,104$26,519,140
18Texas A&M (Football)$41,915,428$16,599,798$25,315,630
19Univ. of Kentucky (Football)$31,890,572$13,905,724$17,984,848
20Oklahoma State (Football)$32,787,498$15,479,410$17,308,088
21University of Louisville (Basketball)$25,890,003$9,089,769$16,800,234
22Univ. of Wisconsin (Football)$38,662,971$22,041,491$16,621,480
23Univ. of Mississippi (Football)$28,409,774$11,920,510$16,489,264
24West Virginia University (Football)$29,467,612$14,330,236$15,137,376
25Univ. of Minnesota (Football)$32,322,688$17,433,699$14,888,989
26Virginia Tech (Football)$31,155,870$16,302,767$14,853,103
27Univ of Washington (Football)$33,919,639$19,207,560$14,712,079
28Clemson Univ. (Football)$30,994,503$16,305,528$14,688,975
29Duke (Basketball)$26,667,056$12,286,475$14,380,581
30Univ. of Illinois (Football)$25,301,783$11,092,122$14,209,661
31North Carolina (Basketball)$20,551,168$6,647,459$13,903,709
32University of Colorado (Football)$26,233,929$12,558,503$13,675,426
33Univ of Arizona (Basketball)$19,285,038$5,806,535$13,478,503
34Ohio St. (Basketball)$16,190,723$4,554,908$11,635,815
35University of Missouri (Football)$25,378,066$13,759,649$11,618,417
36North Carolina State (Football)$22,018,738$10,408,938$11,609,800
37Arizona State (Football)$29,587,236$17,977,987$11,609,249
38Texas Tech (Football)$26,201,009$14,688,382$11,512,627
39Univ of Oregon (Football)$29,505,906$18,071,012$11,434,894
40Univ of Arizona (Football)$24,398,253$13,685,931$10,712,322
41Syracuse University (Basketball)$18,309,470$8,086,376$10,223,094
42Wisconsin (Basketball)$17,666,311$7,539,418$10,126,893
43Illinois (Basketball)$14,413,222$4,980,589$9,432,633
44Georgia Tech (Football)$24,870,064$15,519,206$9,350,858
45Indiana Univ. (Football)$21,783,185$12,822,779$8,960,406
46Indiana (Basketball)$16,570,158$7,653,945$8,916,213
47Univ. of Arkansas (Basketball)$15,515,830$6,839,213$8,676,617
48Univ of Southern California (Football)$29,080,117$20,820,468$8,259,649
49Minnesota (Basketball)$13,733,316$5,692,149$8,041,167
50Michigan St. (Basketball)$16,138,167$8,250,450$7,887,717

Not only is Louisville basketball the most profitable basketball program in the country, it’s more profitable than the football program at any Big East school. It’s also more profitable than any football program in the ACC or Pac-10! Keep in mind, these numbers were for the season before Louisville basketball began play in a new arena.

The top ten consists of 2 Big 12 football teams, 2 Big Ten football teams and 6 SEC football teams. The ACC doesn’t have a team until Virginia Tech football at #26. The Pac-10 follows closely with Washington football at #27.

Twelve of the top fifty are basketball programs. I was actually surprised to see the number so high.

Ten of the twelve SEC football programs are in the top fifty. Only Mississippi State (76) and Vanderbilt (T-132) fell lower.

Nine of the eleven Big Ten football programs fall in the top fifty. All of the Big Ten football programs fall in the top 70, with Northwestern at #56 and Purdue at #63.

University of Oregon falls at 39 for football but is at the bottom of the list, living in the red, at #138 for basketball. They must have been saving up for the new artwork on the basketball court.

You can follow the jump for the complete list, but the football programs in the bottom thirty are all ACC or Big East, with the exception of SEC competitor Vanderbilt. This highlights a point I’ve been trying to make for awhile about how the divide between haves and have nots is not simply drawn at the line between AQ and non-AQ schools. There is vast disparity between teams in AQ conferences as well.

Follow the jump for the complete list….

RankSchoolRevenueExpensesProfit
1University of Texas (Football)$93,942,815$25,112,331$68,830,484
2Univ. of Georgia (Football)$70,838,539$18,308,654$52,529,885
3Penn State Univ. (Football)$70,208,584$19,780,939$50,427,645
4Univ. of Michigan (Football)$63,189,417$18,328,233$44,861,184
5Univ. of Florida (Football)$68,715,750$24,457,557$44,258,193
6Louisiana State Univ. (Football)$68,819,806$25,566,520$43,253,286
7Univ. of Alabama (Football)$71,884,525$31,118,134$40,766,391
8Univ. of Tennessee (Football)$56,593,946$17,357,345$39,236,601
9Auburn Univ. (Football)$66,162,720$27,911,713$38,251,007
10University of Oklahoma (Football)$58,295,888$20,150,769$38,145,119
11Univ. of South Carolina (Football)$58,266,159$22,794,211$35,471,948
12Notre Dame (Football)$64,163,063$29,490,788$34,672,275
13University of Nebraska (Football)$49,928,228$17,843,849$32,084,379
14Ohio State Univ. (Football)$63,750,000$31,763,036$31,986,964
15Univ. of Iowa (Football)$45,854,764$18,468,732$27,386,032
16Michigan State Univ. (Football)$44,462,659$17,468,458$26,994,201
17Univ. of Arkansas (Football)$48,524,244$22,005,104$26,519,140
18Texas A&M (Football)$41,915,428$16,599,798$25,315,630
19Univ. of Kentucky (Football)$31,890,572$13,905,724$17,984,848
20Oklahoma State (Football)$32,787,498$15,479,410$17,308,088
21University of Louisville (Basketball)$25,890,003$9,089,769$16,800,234
22Univ. of Wisconsin (Football)$38,662,971$22,041,491$16,621,480
23Univ. of Mississippi (Football)$28,409,774$11,920,510$16,489,264
24West Virginia University (Football)$29,467,612$14,330,236$15,137,376
25Univ. of Minnesota (Football)$32,322,688$17,433,699$14,888,989
26Virginia Tech (Football)$31,155,870$16,302,767$14,853,103
27Univ of Washington (Football)$33,919,639$19,207,560$14,712,079
28Clemson Univ. (Football)$30,994,503$16,305,528$14,688,975
29Duke (Basketball)$26,667,056$12,286,475$14,380,581
30Univ. of Illinois (Football)$25,301,783$11,092,122$14,209,661
31North Carolina (Basketball)$20,551,168$6,647,459$13,903,709
32University of Colorado (Football)$26,233,929$12,558,503$13,675,426
33Univ of Arizona (Basketball)$19,285,038$5,806,535$13,478,503
34Ohio St. (Basketball)$16,190,723$4,554,908$11,635,815
35University of Missouri (Football)$25,378,066$13,759,649$11,618,417
36North Carolina State (Football)$22,018,738$10,408,938$11,609,800
37Arizona State (Football)$29,587,236$17,977,987$11,609,249
38Texas Tech (Football)$26,201,009$14,688,382$11,512,627
39Univ of Oregon (Football)$29,505,906$18,071,012$11,434,894
40Univ of Arizona (Football)$24,398,253$13,685,931$10,712,322
41Syracuse University (Basketball)$18,309,470$8,086,376$10,223,094
42Wisconsin (Basketball)$17,666,311$7,539,418$10,126,893
43Illinois (Basketball)$14,413,222$4,980,589$9,432,633
44Georgia Tech (Football)$24,870,064$15,519,206$9,350,858
45Indiana Univ. (Football)$21,783,185$12,822,779$8,960,406
46Indiana (Basketball)$16,570,158$7,653,945$8,916,213
47Univ. of Arkansas (Basketball)$15,515,830$6,839,213$8,676,617
48Univ of Southern California (Football)$29,080,117$20,820,468$8,259,649
49Minnesota (Basketball)$13,733,316$5,692,149$8,041,167
50Michigan St. (Basketball)$16,138,167$8,250,450$7,887,717
51Univ. of North Carolina (Football)$22,077,550$14,788,287$7,289,263
52North Carolina State (Basketball)$10,354,157$3,104,152$7,250,005
53Oregon State (Football)$19,056,237$11,981,026$7,075,211
54University of Pittsburgh  (Basketball)$13,117,849$6,046,724$7,071,125
55Univ of California, Los Angeles (Football)$22,298,856$15,261,681$7,037,175
56Northwestern Univ. (Football)$22,704,959$15,733,548$6,971,411
57West Virginia University  (Basketball)$13,306,654$6,377,761$6,928,893
58Univ. of Tennessee (Basketball)$13,301,579$6,478,312$6,823,267
59Univ. of Miami (Football)$24,631,029$17,863,218$6,767,811
60University of Texas (Basketball)$15,602,348$8,887,250$6,715,098
61Iowa State (Football)$19,974,924$13,368,441$6,606,483
62Kansas State (Football)$17,570,624$11,157,789$6,412,835
63Purdue Univ. (Football)$18,118,898$11,821,265$6,297,633
64Univ of Washington (Basketball)$11,481,376$5,372,380$6,108,996
65Univ of California, Los Angeles (Basketball)$12,353,487$6,277,088$6,076,399
66Univ of California, Berkeley (Football)$24,421,437$18,519,523$5,901,914
67Northwestern (Basketball)$10,048,801$4,158,854$5,889,947
68Marquette (Basketball)$13,877,475$8,185,030$5,692,445
69Maryland (Basketball)$10,739,282$5,160,381$5,578,901
70Georgia Tech (Basketball)$9,143,914$3,873,987$5,269,927
71Univ. of Kentucky (Basketball)$16,781,239$11,573,283$5,207,956
72Univ. of South Carolina (Basketball)$9,190,794$4,023,386$5,167,408
73University of Kansas (Basketball)$16,116,502$10,984,833$5,131,669
74University of Pittsburgh (Football)$22,513,336$17,441,032$5,072,304
75Wake Forest (Basketball)$9,064,780$4,196,104$4,868,676
76Mississippi State Univ. (Football)$14,551,275$9,951,097$4,600,178
77Virginia Tech (Basketball)$9,252,293$4,790,553$4,461,740
78University of South Florida (Football)$16,562,391$12,177,182$4,385,209
79Univ. of Alabama (Basketball)$10,766,327$6,410,262$4,356,065
80Penn St. (Basketball)$8,384,315$4,147,124$4,237,191
81University of Missouri (Basketball)$9,540,265$5,345,179$4,195,086
82Stanford University (Football)$21,309,949$17,236,945$4,073,004
83Syracuse University (Football)$19,152,691$15,300,740$3,851,951
84Univ. of Georgia (Basketball)$8,331,515$4,509,622$3,821,893
85Mississippi State Univ. (Basketball)$8,205,804$4,424,871$3,780,933
86Washington State (Football)$12,754,541$9,181,495$3,573,046
87Iowa (Basketball)$8,796,540$5,243,813$3,552,727
88Univ. of Mississippi (Basketball)$6,821,532$3,305,823$3,515,709
89Michigan (Basketball)$8,321,413$4,913,440$3,407,973
90University of Louisville (Football)$15,537,276$12,222,307$3,314,969
91Univ. of Virginia (Football)$19,004,653$15,927,675$3,076,978
92Arizona State (Basketball)$8,591,421$5,527,849$3,063,572
93University of Oklahoma (Basketball)$8,626,247$5,720,497$2,905,750
94Texas A&M (Basketball)$8,853,325$5,961,139$2,892,186
95Clemson (Basketball)$7,054,691$4,217,341$2,837,350
96Georgetown (Basketball)$10,074,618$7,393,234$2,681,384
97Iowa State (Basketball)$7,182,665$4,530,329$2,652,336
98Purdue (Basketball)$7,791,967$5,171,495$2,620,472
99Florida State Univ. (Football)$18,958,861$16,345,376$2,613,485
100Oklahoma State (Basketball)$12,085,306$9,477,405$2,607,901
101Louisiana State Univ. (Basketball)$6,767,009$4,195,336$2,571,673
102Miami (Basketball)$7,081,121$4,651,481$2,429,640
103Virginia (Basketball)$9,788,223$7,390,325$2,397,898
104Auburn Univ. (Basketball)$9,588,191$7,234,287$2,353,904
105Univ. of Florida (Basketball)$10,184,136$7,908,661$2,275,475
106Vanderbilt Univ. (Basketball)$9,182,578$6,930,433$2,252,145
107Kansas State (Basketball)$7,259,800$5,124,051$2,135,749
108University of Nebraska (Basketball)$6,022,208$4,104,289$1,917,919
109Baylor University (Football)$14,355,322$12,462,241$1,893,081
110Stanford University (Basketball)$6,191,021$4,380,416$1,810,605
111Duke University (Football)$16,109,324$14,312,863$1,796,461
112Providence (Basketball)$6,460,838$4,696,862$1,763,976
113University of Cincinnati (Football)$13,325,304$11,599,780$1,725,524
114Univ. of Maryland (Football)$11,540,368$9,863,748$1,676,620
115Texas Tech (Basketball)$5,092,921$3,422,404$1,670,517
116University of Kansas (Football)$17,885,176$16,270,250$1,614,926
117Villanova (Basketball)$7,652,470$6,117,021$1,535,449
118University of South Florida (Basketball)$4,588,627$3,215,424$1,373,203
119Oregon State (Basketball)$4,938,930$3,675,571$1,263,359
120Boston College (Football)$19,184,902$17,973,705$1,211,197
121University of Cincinnati (Basketball)$4,927,771$3,754,077$1,173,694
122Univ of California, Berkeley (Basketball)$6,967,208$5,816,679$1,150,529
123UCONN (Basketball)$7,745,145$6,940,903$804,242
124Florida St (Basketball)$5,756,857$5,126,393$630,464
125Washington State (Basketball)$3,544,745$3,158,178$386,567
126Rutgers University  (Basketball)$4,634,026$4,495,147$138,879
127UCONN (Football)$14,400,371$14,400,371$0
128Vanderbilt Univ.  (Football)$14,152,061$14,152,061$0
129Boston College (Basketball)$8,026,369$8,026,369$0
130DePaul (Basketball)$6,528,661$6,528,661$0
131Seton Hall (Basketball)$6,215,923$6,215,923$0
132St. John’s (Basketball)$6,741,298$6,741,298$0
133Rutgers University (Football)$19,494,261$19,494,263($2)
134Notre Dame (Basketball)$4,051,468$4,060,565($9,097)
135Baylor University (Basketball)$5,737,350$5,830,311($92,961)
136University of Colorado (Basketball)$3,587,371$3,811,877($224,506)
137Univ of Southern California (Basketball)$3,535,629$4,548,364($1,012,735)
138Univ of Oregon (Basketball)$3,240,150$5,491,846($2,251,696)
139Wake Forest University (Football)$10,227,922$12,517,505($2,289,583)

Note: The data in these charts is from reports filed by each school with the U.S. Department of Education. As always when I post U.S. Department of Education data, I must warn you that although there are guidelines for how to report revenue and expenses, there is some wiggle room in terms of how to attribute facilities costs and broadcasting revenue. These are the only numbers available for every school, however, because private schools are not subject to public records requests but do have to file their data with the U.S. Department of Education.

Thanks to my research assistant Spencer Anderson for helping me compile this great data!

Author

  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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101 Comments

101 Comments

  1. Pingback: Louisville Sports Live – Your source for all University of Louisville sports talk all the time! » Blog Archive » Louisville Basketball Cracks Top-25 Most Profitable Programs

  2. Pingback: Which Football and Basketball Programs Produce the Largest Profits? « | Basketball

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  26. Jonathan Gwinn

    September 9, 2011 at 4:38 pm

    No way..Notre Dame has an exclusive contract with NBC..The athletic department is fudging the books big time to cover up profit margins..Notre Dame likely has more revenue than any of the BCS schools. Through independent status/exclusive contracts thay are making a fortune. The Irish do not want to share revenue in a conference configuration

    Reply

    • burntorangehorn

      February 11, 2012 at 11:13 am

      Err, no. Notre Dame does not have more revenue. Their contract is worth a lot of money, but the total revenues don’t compete with UT’s conference media revenue share, third-tier revenues, and marketing (including apparel sales) income.

      Reply

      • Jonathan Gwinn

        February 13, 2012 at 2:01 pm

        If What you say is true..then why hasnt Notre dame joined a BCS conference? HMM.. Why?- Because recent additions to BCS conferences like WVU, TCU or Pitt would be more desirable than Notre Dame??? Everyone knows why….its about $$$ and Notre dame will not split iits revenue.

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      July 20, 2015 at 7:01 pm

      I totally agree Notre Dame is making over 100 million in profits from their football program I guarantee it.

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  29. Steve

    September 29, 2011 at 10:05 am

    Good Article….

    I just don’t trust the numbers supplied by the U.S. Department of Education data.

    This is what is sticking in my craw….Louisville vs Kentucky Hoops…..

    Louisville Basketball : $25,890,003 Revenue
    Kentucky Basketball: $16,781,239 Revenue

    Kentucky basketball is worshiped much more all over the south.

    Kentucky – 23,500 Arena – #1 in National Attendance Every Year
    Louisville – 22,000 Arena

    Broadcast Games
    Kentucky – 52 Radio Affiliates
    Louisville – 13 Radio Affiliates

    Yes Louisville plays in a “bigger b-ball conference”….but that does not even remotely come close to explaining the $9,000,000.

    How Louisville makes $9,000,000(50%) more revenue just doesn’t make sense. So I don’t know how accurate these numbers really are.

    Reply

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  31. JimBeam

    November 8, 2011 at 9:37 pm

    I call BS.

    Vanderbilt is only breaking even. Yeah, it’s Vandy, but how can you NOT make money in the SEC on football?

    Florida State football makes less money than Iowa State basketball???

    UConn basketball at #123???

    The University of South Carolina makes slightly more money on basketball than Kansas and slightly less than Kentucky??? They haven’t won a tournament game since the Frank McGuire era.

    I’m curious as to what the real numbers are.

    Reply

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