Tracker: High School NIL

Last Updated on August 27, 2025

We are tracking state laws and state high school association rules governing name, image and likeness below.

Disclaimer: This information is made available for educational purposes. It provides general information and is not intended to provide specific legal advice. This information should not be used as a substitute for competent legal advice from a licensed attorney in your jurisdiction.

Last Updated on August 27, 2025

In what states is it clear that high school student athletes can monetize their name, image and likeness? (Note some of these have been passed but have not yet been implemented, so see the chart below for more.)

Alaska
Arizona
Arkansas (limited, see below)
California
Colorado
Connecticut
Delaware
District of Columbia (D.C.)
Florida
Georgia
Idaho
Illinois
Iowa
Kansas (limited, see below)
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Minnesota
Mississippi (limited, see below)
Missouri (limited, see below)
Montana
Nebraska
Nevada (limited, see below)
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas (limited, see below)
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin

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State	NIL Monetization Allowed?	Governing Rule	Current Rule(s)
Alabama	No	AHSAA Rule 1, Section 8	Currently prohibited. Amateurs are defined by the rules as those who do not use his/her knowledge of athletics or athletic skill for gain. Cannot receive remuneration for participation. No award of any kind having a monetary value of more than $250 (other than medals, trophies, plaques or championship rings) shall be made to students.
Alaska	Yes	ASAA Article 8, Section 1 & 2 Article 9, Section 2	Amateurism rules were amended in December 2021 to allow NIL activities as long as there is no mention of the school, team or Alaska School Activities Association. New rule: “A student-athlete forfeits amateur status and eligibility in a sport sanctioned by the Association by…” “capitalizing on athletic fame by receiving money or gifts of monetary value in exchange for endorsements, participation in commercials, advertisements or the like in affiliation with the student’s school team, school, ASAA Region or ASAA (scholarships paid directly to institutions of higher learning are specifically exempted). This provision is not intended to restrict the right of any student to participate in a commercial endorsement provided there is no school team, school, ASAA Region or ASAA affiliation.”
Arizona	Yes (as of 7/1/2024)	ASAA Rule 15.11	New rules passed March 2024 begin in July 2024 that allow NIL. NIL cannot be pay-for-play; an incentive to enroll or remain enrolled at a school, not provided by the school; a booster club, collective or agent on behalf of a school; no marks, logos, uniforms or mascots from the school or district can be used; no school facility can be used; district policies apply (no tobacco, alcohol, controlled substances, for example); NIL agreements must be disclosed.
Arkansas	Limited	AAA Article III Eligibility Rule 10. Amateurism	Currently prohibited. Student may not: “directly or indirectly accept gifts, products, awards or monetary compensation for permitting his/her name, picture, or person to be used to advertise, promote or recommend a product, service, commercial venture or political venture.” However, Act 589 passed in 2023 allows NIL as soon as a high school athlete is accepted into an Arkansas college or university.
California	Yes	CIF Article 20 Rule 212	Student athletes can participate in NIL, although there are some limitations: “(3) Wearing a school team uniform or any identifying school insignia while appearing in any advertisement, promotional activity or endorsement for any commercial product or service; (4) Lending his/her name and team affiliation for purposes of commerical endorsement. Any appearances by students for nonprofit organizations must be approved by the Board of Trustees concerned. This provision is not intended to restrict the right of any student to participate in a commerical endorsement provided there is no school team or school affiliation.”
Colorado	Yes	CHSAA 2000.12; Amended in April 2022	Colorado voted to allow NIL in April 2022. Start date not yet published.
Connecticut	Yes	CIAC Article 12 Rule 4.5.A (amended in June 2022)	CIAC voted in June 2022 to allow NIL subject to rules prohibiting certain categories (adult entertainment, alcohol, tobacco, nicotine, cannabis, controlled dangerous substances, prescription pharmaceuticals, gambling, weapons, firearms and ammunition). Subject to additional rules.
Delaware	Yes	Delaware Administrative Code Title 14 Section 2.5.1.7 (before rule change)	As of October 11, 2024, athletes who play within the Delaware Interscholastic Athletic Association can participate in NIL. DIAA said, “a student may earn compensation from the use of their name, image and likeness provided that the compensation is not contingent on specific athletic performance or achievement, is not provided as an incentive to enroll or remain enrolled at a specific school, and is not provided by the school or any person acting as an agent for the school.”
District of Columbia	Yes	DCSAA Part V Section H	Rules amended for 2022-23 to add: “These provisions are not intended to restrict the right of any student to participate in a commercial or marketing endorsements provided there is no school team, school or DCSAA affiliation name or logo visible. The student may not appear in the uniform of the student’s school and cannot utilize the marks, logos, etc., of the school or DCSAA as any part of any endorsement. DCSAA must be notified of all student commercial or marketing endorsements.”
Florida	Yes	FHSAA Rule 9.9	Rules changed June 2024. Categories not allowed: adult entertainment products and services; alcohol, tobacco, vaping and nicotine products; cannabis products; controlled substances; prescription pharmaceuticals; gambling, including sports betting, the lottery, and betting in connection with video games, on-line games and mobile devices; weapons, firearms, and ammunition; political of social activism; and NIL collectives. Athletes may not use any school marks.
Georgia	Yes	GHSA Rule 1.90 (rule change not updated yet)	Rules changed in October 2023 to allow NIL.
Hawaii	No	HHSAA Section 2(I)	Forfeit amateur status if: competing for money in any organized athletic activity. No specific mention of NIL.
Idaho	Yes	IDHSAA Rule 8-4 & 8-5	Rules amended to allow NIL in July 2022. Athletes can participate in commercial endorsements as long as there is no school team, school, league, district or IHSAA affiliation.
Illinois	Yes	IHSA Rule 3.083 (as amended by Proposal 10)	Amendment (Proposal 10) passed in December 2022 allowing NIL. NIL cannot be based on performance, IHSA and school intellectual property cannot be used, school facilities cannot be used for NIL activities, no NIL activity can take place during school hours or while traveling to IHSA events or during events, practices, rehearsals, meetings games or tournaments, and athletes cannot engage in deals involving gaming/gambling, alcoholic beverages, tobacco, cannabis, banned or illegal substances, adult entertainment products or services, firearms or other weapons or other products/services the Board deems inappropriate or distracting.
Indiana	No	IHSAA Part II Rule 5-2	Amateurs must not have: accepted remuneration or a benefit other than of symbolic nature, directly or indirectly, for athletic participation in that sport; capitalized on athletic fame by receiving money or gifts of a monetary value; participated in athletic activities/tryouts/audition/practices/games held or sponsored by professional athletic organizations, clubs or the reps during the contest season.
Iowa	Yes	NIL Guidance	Rules amended August 2022 to allow NIL, subject to guidelines.
Kansas	Yes, but limited	KSHSAA Rule 21	A student athlete may, “A student may receive pay for teaching activities such as swimming, lifesaving, golf, tennis, wrestling, basketball, dancing, baseball, etc., provided he or she confines the work to teaching skills.” “A student may not receive pay for coaching teams or individuals involved in competition.” “A student may receive pay for officiating athletic contests.” The acceptance of merchandise, jackets, sweaters or other wearing apparel, athletic equipment, pay for pitching a game, remuneration for scoring a certain number of goals or making base hits, etc., or any other form of cash or merchandise award, is a violation of this rule. Neither may the foregoing be accepted as pay to cover necessary expenses.”
Kentucky	Yes	KHSAA Bylaw 10	New rules passed in May 2024 allow NIL. However, athletes can’t use the school’s name, logo, apparel or uniforms. Benefits can’t come from anyone affiliated with the school. No pay-for-play. Rates must be “reasonable.”
Louisiana	Yes	LHSAA Section 1.25 Position statement issued April 2022	New position statement announced 4/7/22 allowing NIL for high school athletes
Maine	Yes	MPA Handbook	New NIL policy approved in July 2022. NIL allowed, but no one employed by a school can be involved. Athletes also cannot reference their member school or wear any logos, etc. Prohibited categories include adult entertainment products and services, alcohol, tobacco, cannabis, controlled dangerous substances, prescription pharmaceuticals, casinos and gambling (including sports betting, lotter, betting in video games, etc.), weapons, firearms and ammunition.
Maryland	Yes	MPSSAA Subtitle 06 Chapter 03 Section 10 (amended December 2022)	Rules amended December 2022. NIL allowed with the following prohibitions: making any reference to a school or MPSSAA in NIL activities, wearing a school-based jersey or displaying the school’s name, mascot, logo or other identifying marks, endorsing or promoting products/services of a third-party NIL partner during school-based team activities and events. Prohibited categories: adult entertainment, alcohol, tobacco and nicotine-related products, cannabis, controlled dangerous substances, prescription pharmaceuticals, casinos and gambling (including sports betting and the lottery), video games, online games, and mobile devices, weapons, firearms and ammunition.
Massachusetts	Yes	MIAA Handbook Rule 47	Rules amended August 2022. NIL now allowed subject to guidelines.
Michigan	No	MHSAA Section VIII Part B & C	Currently prohibits NIL. Amateurs are those who have not received gifts of material or money and have not received other valuable considerations, including special considerations for loans, because of athletic performance or potential. Gifts or loans to family members, based on the student’s athletic performance or potential, are treated as gifts or loans to the student and violate that student’s amateur status. Symbolic awards cannot be in excess of $40.
Minnesota	Yes	MSHSL 201.00 (amended in June 2022)	Amended in June 2022 to allow NIL, subject to prohibitions on certain categories such as gambling, alcohol, tobacco, drugs or weapons. Athletes are not allowed to use school logos/trademarks for any NIL activities.
Mississippi	Limited	MHSAA Rule 2.39 but see the Mississippi Intercollegiate Athletics Compensation and Publicity Rights Act	Although the Mississippi High School Activities Association has prohibited NIL, the Mississippi Intercollegiate Athletics Compensation and Publicity Rights Act signed into law on April 18, 2024 appears to permit NIL deals for student athletes who fall under this definition: “an individual who is enrolled in or has signed a National Letter of Intent or other written agreement to enroll in a postsecondary educational institution or is being recruited by a postsecondary educational institution to participate in an intercollegiate athletics program.”
Missouri	Limited	MHSAA 3.6 (Pages 59-62)	There’s a short list of allowable activities: once per month, an item of merchandise (or multiple but value added together) of no more than $250; nominal fees for teaching, coaching or officiating; commemorative jewelry, if awarded by the school; USOC benefits; benefits provided to all students. Q&A dives in more on Pages 61-62, including a scenario where a restaurant picks a “Player of the Week” and awards a meal. The state also passed a law in 2023 that allows athletes who’ve signed with an in-state college to participate in NIL deals.
Montana	Yes	MHSA Article II Section 16	Approved to begin July 1, 2025. Doesn’t allow NIL deals with collectives.
Nebraska	Yes	NSAA Rule 3.7.1	Rules changed to allow as of December 2021. Student athletes “may engage in NIL activities that are consistent with the law of the state of Nebraska, and, in the absence of such law, a student may engage in NIL activity subject to the following: a) The student’s NIL activities are done on an individual basis and are carried out in a manner that does not suggest or reasonably suggest the endorsement or sponsorship of the NSAA member school. b) The student’s NIL activities may NOT include an image or likeness of the student in a uniform, or other clothing or gear depicting the name or logo of the NSAA member school the student is attending or has attended.” Student athletes cannot receive merchandise or compensation of any nature for caoching any NSAA approved sport during the season of the sport in his/her school.
Nevada	Yes	Nevada Administrative Code (Revised Sept. 2022 per Adopted Regulation R041-22)	New amendment in September 2022 to the Nevada Admin. Code allows Nevada Interscholastic Activities Association athletes to participate in NIL deals as long as it doesn’t involve a sanctioned sport, doesn’t use the athlete’s school or a team associated with the school, the athlete doesn’t wear a school uniform, and doesn’t use a logo associated with the school.
New Hampshire	Yes	NHIAA Article II Section 6 (amended in Dec 2022)	Bylaws amended in December 2022 to allow NIL. Commercial endorsement allowed if there is no school, team or NHIAA affiliation (including no use of uniform, marks, logos, etc.).
New Jersey	Yes	NJSIAA	Executive Committee officially approved NIL on 11/10/21. Student-athletes are permitted to receive payments for coaching and providing athletic instruction, however student-athletes may not play on the teams that they coach. The student-athlete’s compensation must be commensurate with the work performed. A student-athlete may profit off of the use of their own name, image and likeness (NIL). Such permissible activities include commercial endorsements, promotional activities, social media presence, product or service advertisements, and non-fungible tokens (NFTs). Prohibited from referencing school or NJSIAA or using school logos or marks. Also prohibited from endorsing certain categories and services including adult entertainment products and services, alcohol products, tobacco and nicotine-related products, cannabis products, controlled dangerous substances, prescription pharmaceuticals, casinos and gambling (including sporst betting, the lottery, and betting in connection with video games, online games and mobile devices), and weapons/firearms/ammunition.
New Mexico	Yes	NMAA Section VI Subsection 6.18	The NMAA voted to change its bylaws regarding NIL on 6/1/23. New bylaw expected in 2023-2024 handbook forthcoming. Athletes are prohibited from appearing in uniform and cannot use marks, logos, etc. of the school or NMAA as part of an endorsement.
New York	Yes	NYSPHSAA Rule 2.2(c)	Rules changed to allow in October 2021. No restriction on right of student athletes to participate in commercial endoresement as long as there is no school team, school, section or NYSPHSAA affiliation. SAs who secure endorsements cannot appear in their school uniform in any endorsement, and logos/marks of schools, sections or NYSPHSAA cannot be used.
North Carolina	Yes	NCHSAA Rule 1.2.15(a) and (b) (rule prior to change), State Board of Education Proposed Permanent NIL Rule	Initially, only private schools in the NCISAA could participate in NIL (since July 2024). A ruling by a judge in a suit against the State Board of Education in October 2024 allows NIL for athletes at public schools now. Student athletes must go through an education course about NIL from the National Federation of State High School Associations before they can do NIL deals. Schools and coaches cannot facilitate deals or act as a student’s agent or marketing representative. Athletes are prohibited from entering into NIL deals with products around adult entertainment, alcohol, cannabis, controlled substances, firearms and ammunition, gambling, opioids or prescription drugs, as well as tobacco, vaping, and other Nicotine-related products, casinos or gambling. Additionally, athletes cannot affiliate themselves with their school, conference, school district, the NCHSAA, or the NFHS through an NIL deal.
North Dakota	Yes	NDHSAA (amended June 2022)	New policy passed in June 2022 to allow some NIL activities. No use of school uniforms or school logos/trademarks in NIL activities. Booster clubs cannot be involved with NIL.
Ohio	No	OHSAA Bylaws, 4-10 and 5	Currently, student athletes forfeit amateur status if they compete “for money or other remuneration; capitalizing on the athlete’s fame by receiving money, merchandise or services of value.” OHSAA voted against amending its NIL rule in May 2022.
Oklahoma	Yes	OSSAA Rule 5 (amended Dec. 2022)	Amended in December 2022. NIL allowed but cannot be based on performance. School logos, name, mascot, etc. cannot be used in NIL activities. School apparel and facilities cannot be used. See guidelines here.
Oregon	Yes	OSAA Rule 8.4 (voted to set new parameters as of 10/10/22)	Voted to set new parameters to allow NIL as of 10/10/22 (see here)
Pennsylvania	Yes	PIAA Article II Sections 1-3 (amended Dec. 2022)	Amended in December 2022 to allow NIL (summary).
Rhode Island	Yes	RIIL Article I Section 19	Amended in November 2022 to allow commercial activities by athletes as long as there is no school team, school, or Rhode Island Interscholastic League affiliation.
South Carolina	Yes	SCHSL Article III Section 14	Currently permitted. Compensation cannot be contingent on athletic performance or achievement, as an incentive to enroll or remain enrolled at a specific school or provided by the school or anyone acting as an agent for the school. Logos, the school name, school apparel, school facilities, etc. cannot be used.
South Dakota	Yes	SDHSAA Chapter 2 Section 6 (as amended in June 2024)	Allowed as of amendment passed in June 2024 and beginning July 1, 2024. NIL payments cannot be pay-for-play, cannot be used as an inducement to attend a school or transfer to a school, cannot be provided by the school or agents associated with the school (i.e. booster clubs, foundations), cannot include the use of school marks, school name or mascot, cannot be in uniform or clothing/equipment with the school or SDHSAA logo, cannot use school facilities and cannot be endorsing alcohol, tobacco, vaping, controlled substances, gambling, banned athletic substances, or other illegal substances/activities. More here
Tennessee	Yes	TSSAA NIL Rule	Amended in December 2022 to allow NIL. “The change establishes that students are allowed to receive payment for instructional services and other activities not related to performance provided that they are carried out in a manner that does not suggest or reasonably suggest the endorsement or sponsorship of the TSSAA school. The student’s activities for which they are compensated may not include an image or likeness of the student in a uniform, or other clothing or gear depicting the name or logo of the TSSAA member school the student is attending or has attended. No reference to TSSAA accolades or championships may be used in the student’s activities for which they are compensated.”
Texas	Limited	HB 126	From the UIL: “prospective student athletes are now able to sign NIL agreements with colleges and universities as long as they are 17 years of age or older. These NIL agreements are only allowed between prospective student athletes and colleges and universities. This legislation and UIL rules do not allow prospective student athletes to sign NIL agreements with any other entity, other than an institution of higher education. Student athlete recruits who sign NIL agreements with colleges and universities are only allowed to receive compensation related to that NIL agreement, from a UIL perspective, once they have exhausted all remaining eligibility in the applicable sport.”
Utah	Yes	UHSAA Section 6 to be updated per Jan 2022 meeting summary	Utah High School Activities Association approved new NIL rules January 2022
Vermont	Yes	VPA Sectio n 2	VPA clarified its rules to allow NIL deals. No pay-for-play, no reference to the school or VPA in NIL activities, no wearing school marks, mascot, logos, etc., no endorsement of third-party partners during school-based team activities/events, and no NIL in the following categories: Adult entertainment products and services; Alcohol products; Tobacco, nicotine, and/or vape-related products; Cannabis products; Controlled dangerous substances; Prescription pharmaceuticals; Casinos and gambling, including the Vermont State Lottery; Weapons, firearms, and ammunition.
Virginia	Yes	VHSL 28B-2-3 (rule prior to chnage)	NIL will be allowed as of July 1, 2023. Athletes must notify their school principal or athletic director within 72 hours of any NIL deal they agree to and cannot endorse pornographic or other adult entertainment, alcohol-related companies, tobacco or electronic smoking products, casinos, gambling or sports betting, weapons, firearms, or prescription drugs.
Washington	Yes	WIAA 18.24.0-18.24.5	Q&A on amateurism says, “this provision is not intended to restrict the right of any student to participate in a commercial endorsement provided there is no affiliation with the school team, school, WIAA District or WIAA state association.” Athletes are also prohibited from utilizing the intellectual property of the school, WIAA District, or WIAA state association.
West Virginia	Yes	WVSSAC Title 127 Section 127-2-11	Updated to allow NIL beginning 8/8/25. Coaches, admins and other school employees can’t be involved, and booster clubs, collectives and alumni can’t use NIL to entice an athlete to transfer or attend their school. Athletes can’t reference school or WVSSAC in NIL activities and can’t endorse or promote during team activities. Prohibited categories include: adult entertainment products and services, alcohol, tobacco and nicotine-related products, cannabis, controlled dangerous substances, prescription pharmaceuticals, casinos and gambling, weapons, firearms, and ammunition.
Wisconsin	Yes	Amended April 2025	Currently permitted. Athletes cannot wear their team uniform or use school or WIAA logos. Prohibited categories include alcohol, tobacco, marijuana and weapons.
Wyoming	No	WHSAA Rule 5.7.1	Doesn’t directly address NIL, but does say amateur status forfeited if: “capitalizing on athletic fame by receiving money, gifts of monetary value or merchandise.”

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Special thank you to Daniel S. Greene for help tracking this as well!