Livvy Dunne Promotes Vuori’s Newest Activewear Line
Last Updated on March 3, 2025
LSU gymnast Livvy Dunne has continued to solidify her presence in the name, image, and likeness space, this time by promoting Vuori’s newest activewear line. As part of her longstanding partnership with the premium activewear brand, Dunne showcased the BlissBlend Form collection on Instagram this week, highlighting its innovative design and comfort-focused fit.
Vuori was among the first companies to sign Dunne to an NIL deal, partnering with her in September 2021, just months after the NCAA’s groundbreaking rule changes allowing college athletes to profit from their NIL. Since then, she has been featured in multiple campaigns and commercials for the brand. The newly launched BlissBlend Form collection, available in five colors, is designed for strategic support and a sculpting fit.
Highlighting both softness and support, BlissBlend Form markets itself as the “most innovative performance fabric yet.” The clothing features a combination of a buttery soft fabric with increased support and enhanced lift for more demanding workouts. One prominent feature of this collection is that the fabric actually gets softer after each wash.
A Leading Figure in NIL
Dunne, one of the most marketable athletes in college sports, boasts a $4.1 million On3 NIL Valuation, ranking No. 1 in the Women’s NIL 100 and No. 4 in the overall On3 NIL 100. Her portfolio of partnerships extends beyond Vuori, including major brands like Motorola, American Eagle, Nautica, SI Swimsuit, and a multi-million dollar deal with Passes in May 2024.
Her decision to return for one final season with LSU as a fifth-year senior only adds to her growing influence, keeping her at the forefront of collegiate athletics and NIL opportunities. In 2024, Dunne recorded a career-high of 9.900 on floor at the Podium Challenge and the NCAA Fayetteville Regional Second Round. As a national champion gymnast, her athletic achievements and business acumen continue to set her apart in the evolving landscape of athlete endorsements.
Dunne’s Voice Heard Among House v. NCAA
Beyond her NIL success, Dunne recently voiced concerns over the House v. NCAA settlement, a pivotal case set to reshape college sports compensation. She formally objected to the settlement before the filing deadline, citing transparency issues, legal fees, and a lack of athlete involvement in the decision-making process.
“There is a lack of transparency to how the calculations [were] being made for the estimate of lost NIL opportunities and if the same formula is being applied to all athletes across every sport,” Dunne stated in her objection.
Dunne also raised concerns over the inability of athletes to submit their own NIL data, noting that “especially in a case where the school provided no NIL data, athletes could not upload their own data to adjust and correct their estimate without filing a claim and waiving their right to opt out of the damages class.”
In addition, Dunne’s objection stated, “The settlement was reached without athletes being present in the discussion continuing the long tradition of shutting athletes out of having a voice in a legal issue where they hold a financial interest.”
The settlement is set for full approval on April 7th under the review of Judge Claudia Wilken. Dunne’s outspoken stance underscores a broader push among college athletes for greater representation in decisions affecting their financial futures.
Pioneering NIL and Athlete Advocacy
As one of the leading pioneers of NIL in collegiate sports, Dunne continues to shape the conversation around athlete compensation and endorsement opportunities. Her ability to leverage her personal brand while advocating for policy improvements demonstrates the growing power of student-athletes in today’s sports landscape.
Whether through high-profile endorsements like Vuori or her involvement in critical NCAA discussions, Dunne remains a defining figure in the evolving world of NIL. Dunne’s exceptional athletic talent and social media presence have made her one of the most recognizable athletes in college sports but her ability to leverage her presence and platform to advocate on behalf of all college athletes has been just as impactful, especially at a pivotal time in the House v. NCAA case.
