Although we don’t know the exact parameters of the NCAA, state or potential federal legislation governing name, image and likeness for student athletes, it seems certain student athletes will gain the ability to monetize their NIL in 2021. We aim to cover the latest news and provide education and resources for administrators, coaches and student athletes.
Latest News and Analysis
What They're Saying
Kristi and Stephanie were exceptional in speaking to a large, diverse audience (coaches, administrators, faculty and staff) from the league’s 14 member schools about monetization opportunities through personal branding and marketing, social media and content creation. The subject is daunting because it’s dynamic, rapidly evolving and unknown to many, and extremely relevant within intercollegiate athletics. The real-life, real-time expertise from their personal experience and industry awareness was delivered in a way that was easy to digest and will be extraordinarily helpful to assist our membership support student-athletes as they navigate the changing name, image and likeness landscape. – Jill Redmond, Senior Associate Commissioner, Atlantic 10 Conference
Kristi and Stephanie bring incredible experience to the table, and they complement one another perfectly. Not only do they know what they are talking about, but they convey the information in a way that student-athletes, coaches, and administrators — even those who know very little about social media, branding, influencers, etc. — can understand. I highly recommend them to provide education for your athletic department. – Jill Bodensteiner, Director of Athletics, St. Joseph’s University