The
NIL Era
NCAA, state and federal laws and guidelines continue to evolve relating to the right of student athletes to monetize their name, image and likeness. We aim to cover the latest news and provide education and resources for administrators, coaches and student athletes.
NIL Quick Links
Trackers
Big Questions
NIL Deals
It would be impossible to track every deal, but here are the fun, interesting or notable ones we’ve written about here on Business of College Sports:
Latest News and Analysis
Podcast Episodes
Community College Considerations
Thoughts on opportunities for community college student athletes.
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FAQs about Name, Image and Likeness
What is name, image and likeness?
What is the NCAA NIL rule?
The NCAA’s interim NCAA policy passed in June 2021, has three primary provisions:
- Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities are responsible for determining whether those activities are consistent with state law.
- College athletes who attend a school in a state without an NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.
- Individuals can use a professional services provider for NIL activities.
- Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.
Can NCAA athletes have agents?
Yes, NCAA student athletes can engage with agents, attorneys and financial advisors, but the scope must be limited to activities related to their NIL and cannot extend beyond the end of their eligibility or graduation.
What are examples of name, image and likeness?
Student athletes are monetizing their name, image and likeness with:
- Social media marketing
- Camps/clinics
- Appearances
- Autographs/memorabilia
- Group licensing
- Merchandise
- Affiliate/ambassador roles
- NFTs
- Blogging
- Podcasting
- Public Speaking
- Music, art, etc.
- Entrepreneurship
You can see specific examples by category:
