NCAA, state and federal laws and guidelines continue to evolve relating to the right of student athletes to monetize their name, image and likeness. We aim to cover the latest news and provide education and resources for administrators, coaches and student athletes.
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FAQs about Name, Image and Likeness
What is name, image and likeness?
Name, image and likeness, or “NIL” as it’s called, refers to a student athlete’s ability to earn money from their personal brand. This can be getting paid to sign autographs, coach lessons/clinics, post on their social media, appear at a restaurant and more.
The overarching rule is that student athletes cannot be paid to attend a specific school or for their performance as an athlete. From there, state laws and institutional policies govern the types of brands they can work with, if/how they can use the institutions logos and other intellectual property and other rules.
What is the NCAA NIL rule?
The NCAA’s interim NCAA policy passed in June 2021, has three primary provisions:
- Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities are responsible for determining whether those activities are consistent with state law.
- College athletes who attend a school in a state without an NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.
- Individuals can use a professional services provider for NIL activities.
- Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.
Can NCAA athletes have agents?
Yes, NCAA student athletes can engage with agents, attorneys and financial advisors, but the scope must be limited to activities related to their NIL and cannot extend beyond the end of their eligibility or graduation.
What are examples of name, image and likeness?
Student athletes are monetizing their name, image and likeness with:
- Social media marketing
- Group licensing
- Affiliate/ambassador roles
- Public Speaking
- Music, art, etc.
You can see specific examples by category: